14 Aug Clarion MKTG360 quiz 15Question 1(1 point) .gif” alt=”Question 1 unsaved”> When

Clarion MKTG360 quiz 15Question 1(1 point)
.gif” alt=”Question 1 unsaved”>
When a
company makes marketing decisions by considering consumers’ wants and
interests, the company’s requirements, and society’s long-run interests, it is
practicing ________ marketing.
Question
1 options:

1)

value

2)

societal

3)

sense-of-mission

4)

consumer-oriented

5)

customer-value

Save
Question 2(1 point)
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Critics
have charged that some companies intentionally manufacture their products with
materials or components that cause the need for the product to be replaced
before it actually should need replacement. What is this called?
Question
2 options:

1)

product
failure

2)

short-term
planning

3)

planned obsolescence

4)

nonfunctional
warranty

5)

expressed
dissatisfaction

Save
Question 3(1 point)
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What are
deficient products?
Question
3 options:

1)

products that have neither immediate
appeal nor long-run benefits

2)

products
that give high immediate satisfaction but hurt consumers in the long run

3)

products
that have low appeal but may benefit consumers in the long run

4)

products
that are either unsafe or inferior

5)

any
product in the decline stage of the product life cycle

Save
Question 4(1 point)
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What do
most companies today focus on when it comes to protecting the environment?
Question
4 options:

1)

investing heavily in pollution
prevention

2)

practicing
product stewardship

3)

developing
a sustainable vision

4)

investing
heavily in environmental technology

5)

biodegradability

Save
Question 5(1 point)
.gif” alt=”Question 5 unsaved”>
Large
marketing companies can use patents and heavy promotion spending to ________.
Question
5 options:

1)

acquire
smaller companies

2)

bear the
social costs of their operations

3)

set up barriers for others wanting to
enter the industry

4)

achieve
economies of scale

5)

offset
cultural pollution

Question 6(1 point)
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Reverend
John McTally wants people to resist the temptation to shop. He annually leads a
group of volunteers in his post-Thanksgiving Buy Nothing Parade in front of
Macy’s in Manhattan. The Reverend is criticizing the American marketing system
for creating ________.
Question
6 options:

1)

too few
social goods

2)

environmental
problems

3)

shoddy
products

4)

false wants and too much materialism

5)

predatory
competition

Save
Question 7(1 point)
.gif” alt=”Question 7 unsaved”>
Critics
claim that companies in the ________ industries introduce planned streams of
new products that make older models obsolete, a form of planned obsolescence
that harms consumers.
Question
7 options:

1)

car and
truck

2)

housing
and construction

3)

food and
beverage

4)

consumer electronics and computer

5)

financial
and entertainment

Save
Question 8(1 point)
.gif” alt=”Question 8 unsaved”>
A
company that makes products that give high immediate satisfaction but may hurt
consumers in the long run makes ________ products.
Question
8 options:

1)

deficient

2)

pleasing

3)

salutary

4)

desirable

5)

threatening

Save
Question 9(1 point)
.gif” alt=”Question 9 unsaved”>
The high
failure rate of new products shows that companies are not able to ________.
Question
9 options:

1)

control demand

2)

advertise
enough

3)

find
manufacturers

4)

find
outlets

5)

identify
consumer needs

Save
Question 10(1 point)
.gif” alt=”Question 10 unsaved”>
A pen
that costs five cents to make may cost the consumer $2 to buy. According to
critics, this is an example of ________.
Question
10 options:

1)

deceptive
advertising

2)

redlining

3)

excessive markups

4)

high-pressure
selling

5)

shoddy
products

Save

Question 11(1 point)
.gif” alt=”Question 11 unsaved”>
Which of the following is the
best example of a salutary product?
Question 11 options:

1)

breakfast
cereal

2)

cigarettes

3)

water

4)

junk food

5)

dental insurance

Save
Question 12(1 point)
.gif” alt=”Question 12 unsaved”>
Which sustainable marketing
principle emphasizes building long-run consumer loyalty and relationships?
Question 12 options:

1)

sense-of-mission
marketing

2)

innovative
marketing

3)

customer-value marketing

4)

consumerist
marketing

5)

differential
marketing

Save
Question 13(1 point)
.gif” alt=”Question 13 unsaved”>
Ingenious Group views and organizes
its marketing activities from the viewpoint of its buyers. Management works
hard to sense, serve, and satisfy the needs of its well-defined group of
buyers. What does Ingenious Group practice?
Question 13 options:

1)

consumer-oriented marketing

2)

societal
marketing

3)

sense-of-mission
marketing

4)

customer-value
marketing

5)

innovative
marketing

Save
Question 14(1 point)
.gif” alt=”Question 14 unsaved”>
The ________ concept
specifically focuses on future company needs, but not on future customer needs.
Question 14 options:

1)

societal
marketing

2)

strategic planning

3)

social
marketing

4)

direct
marketing

5)

product
development

Save
Question 15(1 point)
.gif” alt=”Question 15 unsaved”>
Some firms define their purpose
in narrow product terms. Others that define their purpose in broad social terms
follow ________.
Question 15 options:

1)

societal
marketing

2)

sense-of-mission marketing

3)

consumer-oriented
marketing

4)

customer-value
marketing

5)

innovative
marketing

Question 1(1 point) .gif” alt=”Question 1 unsaved”>When a
company makes marketing decisions by considering consumers’ wants and
interests, the company’s requirements, and society’s long-run interests, it is
practicing ________ marketing.Question
1 options:1)value2)societal3)sense-of-mission4)consumer-oriented5)customer-valueSaveQuestion 2(1 point) .gif” alt=”Question 2 unsaved”>Critics
have charged that some companies intentionally manufacture their products with
materials or components that cause the need for the product to be replaced
before it actually should need replacement. What is this called?Question
2 options:1)product
failure2)short-term
planning3)planned obsolescence4)nonfunctional
warranty5)expressed
dissatisfactionSaveQuestion 3(1 point) .gif” alt=”Question 3 unsaved”>What are
deficient products?Question
3 options:1)products that have neither immediate
appeal nor long-run benefits2)products
that give high immediate satisfaction but hurt consumers in the long run3)products
that have low appeal but may benefit consumers in the long run4)products
that are either unsafe or inferior5)any
product in the decline stage of the product life cycleSaveQuestion 4(1 point) .gif” alt=”Question 4 unsaved”>What do
most companies today focus on when it comes to protecting the environment?Question
4 options:1)investing heavily in pollution
prevention2)practicing
product stewardship3)developing
a sustainable vision4)investing
heavily in environmental technology5)biodegradabilitySaveQuestion 5(1 point) .gif” alt=”Question 5 unsaved”>Large
marketing companies can use patents and heavy promotion spending to ________.Question
5 options:1)acquire
smaller companies2)bear the
social costs of their operations3)set up barriers for others wanting to
enter the industry4)achieve
economies of scale5)offset
cultural pollutionQuestion 6(1 point) .gif” alt=”Question 6 unsaved”>Reverend
John McTally wants people to resist the temptation to shop. He annually leads a
group of volunteers in his post-Thanksgiving Buy Nothing Parade in front of
Macy’s in Manhattan. The Reverend is criticizing the American marketing system
for creating ________.Question
6 options:1)too few
social goods2)environmental
problems3)shoddy
products4)false wants and too much materialism5)predatory
competitionSaveQuestion 7(1 point) .gif” alt=”Question 7 unsaved”>Critics
claim that companies in the ________ industries introduce planned streams of
new products that make older models obsolete, a form of planned obsolescence
that harms consumers.Question
7 options:1)car and
truck2)housing
and construction3)food and
beverage4)consumer electronics and computer5)financial
and entertainmentSaveQuestion 8(1 point) .gif” alt=”Question 8 unsaved”>A
company that makes products that give high immediate satisfaction but may hurt
consumers in the long run makes ________ products.Question
8 options:1)deficient2)pleasing3)salutary4)desirable5)threateningSaveQuestion 9(1 point) .gif” alt=”Question 9 unsaved”>The high
failure rate of new products shows that companies are not able to ________.Question
9 options:1)control demand2)advertise
enough3)find
manufacturers4)find
outlets5)identify
consumer needsSaveQuestion 10(1 point) .gif” alt=”Question 10 unsaved”>A pen
that costs five cents to make may cost the consumer $2 to buy. According to
critics, this is an example of ________.Question
10 options:1)deceptive
advertising2)redlining3)excessive markups4)high-pressure
selling5)shoddy
productsSave.gif” alt=”Question 11 unsaved”>Which of the following is the
best example of a salutary product?Question 11 options:1)breakfast
cereal2)cigarettes3)water4)junk food5)dental insuranceSave.gif” alt=”Question 12 unsaved”>Which sustainable marketing
principle emphasizes building long-run consumer loyalty and relationships?Question 12 options:1)sense-of-mission
marketing2)innovative
marketing3)customer-value marketing4)consumerist
marketing5)differential
marketingSave.gif” alt=”Question 13 unsaved”>Ingenious Group views and organizes
its marketing activities from the viewpoint of its buyers. Management works
hard to sense, serve, and satisfy the needs of its well-defined group of
buyers. What does Ingenious Group practice?Question 13 options:1)consumer-oriented marketing2)societal
marketing3)sense-of-mission
marketing4)customer-value
marketing5)innovative
marketingSave.gif” alt=”Question 14 unsaved”>The ________ concept
specifically focuses on future company needs, but not on future customer needs.Question 14 options:1)societal
marketing2)strategic planning3)social
marketing4)direct
marketing5)product
developmentSave.gif” alt=”Question 15 unsaved”>Some firms define their purpose
in narrow product terms. Others that define their purpose in broad social terms
follow ________.Question 15 options:1)societal
marketing2)sense-of-mission marketing3)consumer-oriented
marketing4)customer-value
marketing5)innovative
marketing

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