14 Aug WEEK 5 DQ 1 “Interactive Activity: Global Business Today” Please respond to the

WEEK
5 DQ 1

“Interactive
Activity: Global Business Today” Please respond to the following:

From the e-Activity, recommend
a more efficient path for Azure Sky Tea company to import the raw tea from the
Indian Super-port of Halida into the U.S. Provide a rationale for your
recommendation.

From the e-Activity, make a
recommendation for each step of the transaction geared toward accelerating the
trade financing process. Provide a rationale for your recommendation.

(e-Activity)

DQ 2

“Licensing
and Market Entries” Please respond to the following:

Compare and contrast the main
advantages and disadvantages of using licensing as a market entry tool. To
support your determination, provide at least two (2) examples of companies from
different countries that use licensing as a global marketing strategy.

Analyze the fundamental ways in
which keiretsu affects companies that either compete with Japan or that are
trying to enter the Japanese market. Include example(s) to support your
analysis.

WEEK
6

(e-Activity)

Go to the Interbrand Website,
located at.interbrand.com/en/best-global-brands/2012/Best-Global-Brands-2012-Brand-View.aspx”>http://www.interbrand.com/en/best-global-brands/2012/Best-Global-Brands-2012-Brand-View.aspx,
and make a list on the top 13 best global brands. Be prepared to discuss.

Use the Internet or the Strayer
Library to research articles on local, international, and global brands. Be
prepared to discuss.

View the PowerPoint
presentation, titled Global Pricing, located at .slideshare.net/kvarun/global-pricing”>http://www.slideshare.net/kvarun/global-pricing,
or use the Internet or the Strayer Library to research articles on a global
company, taking note of its pricing strategy. Be prepared to discuss.

DQ 1

“Global
Brands” Please respond to the following:

Each year, the interbrand
consultancy compiles a ranking of global brands. From the first e-Activity,
compare the top 13 best global brands to the top 13 best global brands for
2010, which are shown in Table 10-2 of your textbook. Select one (1) brand that
interests you, and speculate on the main reasons why the rank of this brand you
selected changed or did not change.
From the second e-Activity, select one (1) local brand, one (1)
international brand, and one global brand. Compare and contrast the key
differences of the products of the three (3) brands you selected, and give your
opinion on why they are categorized as local, international, and global.

DQ 2

“Pricing
Strategies/Dumping” Please respond to the following:

Suggest three (3) of the most
effective types of pricing strategies and objectives available to global
marketers. Provide an example or a scenario of the manner in which each pricing
strategy is best used.
From the third e-Activity, analyze the key reasons why the
global company that you chose uses the pricing strategy you identified. Suggest
another type of pricing strategy that is more feasible and / or efficient for
this company. Provide a rationale to support your suggestion.

WEEK
5 DQ 1″Interactive
Activity: Global Business Today” Please respond to the following:
From the e-Activity, recommend
a more efficient path for Azure Sky Tea company to import the raw tea from the
Indian Super-port of Halida into the U.S. Provide a rationale for your
recommendation.
From the e-Activity, make a
recommendation for each step of the transaction geared toward accelerating the
trade financing process. Provide a rationale for your recommendation.(e-Activity)DQ 2
“Licensing
and Market Entries” Please respond to the following:
Compare and contrast the main
advantages and disadvantages of using licensing as a market entry tool. To
support your determination, provide at least two (2) examples of companies from
different countries that use licensing as a global marketing strategy.
Analyze the fundamental ways in
which keiretsu affects companies that either compete with Japan or that are
trying to enter the Japanese market. Include example(s) to support your
analysis.WEEK
6(e-Activity)
Go to the Interbrand Website,
located at.interbrand.com/en/best-global-brands/2012/Best-Global-Brands-2012-Brand-View.aspx”>http://www.interbrand.com/en/best-global-brands/2012/Best-Global-Brands-2012-Brand-View.aspx,
and make a list on the top 13 best global brands. Be prepared to discuss.
Use the Internet or the Strayer
Library to research articles on local, international, and global brands. Be
prepared to discuss.
View the PowerPoint
presentation, titled Global Pricing, located at .slideshare.net/kvarun/global-pricing”>http://www.slideshare.net/kvarun/global-pricing,
or use the Internet or the Strayer Library to research articles on a global
company, taking note of its pricing strategy. Be prepared to discuss.DQ 1
“Global
Brands” Please respond to the following:
Each year, the interbrand
consultancy compiles a ranking of global brands. From the first e-Activity,
compare the top 13 best global brands to the top 13 best global brands for
2010, which are shown in Table 10-2 of your textbook. Select one (1) brand that
interests you, and speculate on the main reasons why the rank of this brand you
selected changed or did not change.From the second e-Activity, select one (1) local brand, one (1)
international brand, and one global brand. Compare and contrast the key
differences of the products of the three (3) brands you selected, and give your
opinion on why they are categorized as local, international, and global.DQ 2″Pricing
Strategies/Dumping” Please respond to the following:
Suggest three (3) of the most
effective types of pricing strategies and objectives available to global
marketers. Provide an example or a scenario of the manner in which each pricing
strategy is best used.From the third e-Activity, analyze the key reasons why the
global company that you chose uses the pricing strategy you identified. Suggest
another type of pricing strategy that is more feasible and / or efficient for
this company. Provide a rationale to support your suggestion.

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