14 Aug Question Question 10.6 pts Which stage in the product life cycle is critical to

Question
Question 10.6 pts
Which stage in the product life cycle is
critical to a product’s survival because competitive reactions to the product’s
success during this period will affect the product’s life expectancy?
Growth
Decline
Expansion
Introduction
Stabilization
Question 20.6 pts
The marketing and financial value associated
with a brand’s strength in a market is referred to as brand ___________
equity
loyalty
value
share
association
.webster.edu/courses/1256664/quizzes/1676140/take”>Question 30.6 pts
Which of the following is not a service
product?
a 100% service satisfaction guarantee
A Jimmy Buffett concert
A flight on Southwest Airlines
An overnight stay at a Holiday Inn
The dry-cleaning of a suit
Question 40.6 pts
Jim Price, a dentist, find that he is not
bringing in enough revenue to cover his expenses. He would like to schedule
more patients, but he finds that in almost every time slot, he is seeing an
existing patient. Jim’s problem in expanding his practice deals with the aspect
of service called
inseparability
slotting
credence
heterogeneity
perishability
Question 50.6 pts
If H&R Block, a major tax preparation
firm, is having a problem with its employees being inconsistent in filing of
returns, the firm is experiencing a problem with which characteristic of the
service offering?
Inseparability
tangibility
Intangibility
Perishability
Heterogeneity
Question 60.6 pts
A channel of distribution is a group of
individuals and organizations that
links producers to other marketing
intermediaries
consumes about one-half of every dollar spent
on products in the U.S.
directs the flow of products from producers
to customers
takes title to products and resells them
manages transportation and warehousing
functions
Question 70.6 pts
An arrangement in which a supplier grants a
dealer the right to sell products and/or services for some type of
consideration is
selling products on consignment
franchising
retailing
licensing
wholesaling
Question 80.6 pts
In contrast to industrial products, consumer
products are often purchased because of
social influences and psychological factor
economic planning
necessity
prior planning
rational needs
Question 90.6 pts
Advertising, personal selling, sales
promotion, and public relations are called
advertising tools
marketing mix components
characteristics of a product
promotion mix ingredients
nonpersonal communications

Question 100.6 pts
Frequently, McDonald’s restaurants offer
32-ounce glasses depicting currently popular movie characters free with the
purchase of a large drink. This example illustrates McDonald’s use of which one
of the following elements of the promotion mix?
public relations
Packaging
personal selling
telemarketing
sales promotion
Question 110.6 pts
To gain market share, Hyundai entered the
U.S. car market with a comparatively low price. One of the negative side
effects of taking this pricing position is
a negative impact on consumer’s perceptions
of quality
competitive matching
a high return on investment level affecting
tax balances owed
poor survival chances
higher developmental costs
Question 120.6 pts
When developing prices, a marketer’s first
step is to
determine pricing method
determine demand
select a pricing policy
evaluate competitor’s prices
develop pricing objectives
Question 130.6 pts
For customers, value is a function of
the product’s price and how long the product
will last
primarily the product’s price
the product’s price and quality attributes
the product’s quality and functional
attributes
the product’s quality relative to the quality
of competing brands
Question 140.6 pts
The fact that senior citizens are charged a
lower price at movie theaters than younger adults is an example of
promotional pricing
price-line pricing
differential pricing
professional pricing
psychological pricing
Question 150.6 pts
The most common reason for marketing
strategies turning out differently than expected is that
managers fail to realize that marketing
implementation is just as important as marketing strategy
marketing implementation is poorly conceived
not enough resources are devoted to marketing
implementation
the marketing environment changes too
frequently
managers often have lofty expectations about
the marketing strategy
Question 160.6 pts
If Apple Computer measured and evaluated the
quality of its goods, services, and processes as compared with those of the
best-performing companies in the computer industry, it would be employing
external marketing
uniform commitment to quality marketing
internal marketing
benchmarking
quality marketing
Question 170.6 pts
In a traditional organization, marketing
decisions are generally
centralized at the top levels of the
organization
very decentralized
made by frontline employees
made by frontline managers
made only by the CEO
Question 180.6 pts
The marketing control process consists of
setting objectives, implementing strategies,
and reducing the differences between desired and actual performance
establishing goals, market scanning, and
market share analysis
establishing goals and measuring performance
planning, implementing, and measuring marketing
activities
establishing standards, evaluating
performance, and reducing the differences between desired and actual
performance
Question 190.6 pts
An expected level of performance against
which actual performance can be compared is a
standard performance
performance standard
step in sales
corrective standard
standard of excellence
Question 200.6 pts
All of the following are major steps in
developing new products except
test marketing.
evaluation of competitors’ efforts.
screening.
business analysis.
idea generation.
Question 210.6 pts
To use
co-branding effectively, which one of the following is least important?
The
brands involved should represent a complimentary fit in a customer’s mind.
The
brands that are teamed together should not lose their individual identities.
The
brands involved should be owned by two or more organizations.
To
avoid confusion on the part of customers, co-branding should be done in a way
so that it is obvious which brand is the main brand or key brand.
The
co-branded product should be able to benefit from the distribution system of
both brands involved.
Question 220.6 pts
An important goal of physical distribution is
reducing the time it takes to complete a process, or
inventory management.
outsourcing.
electronic data interchange.
order processing.
cycle time.
Question 230.6 pts
Which of the following is the least flexible
of the strategic retailing issues?
Atmosphere
Scrambled merchandising
Retail positioning
Store image
Location
Question 240.6 pts
What type of advertising points out a brand’s
uses, features, and advantages that fit consumers but may not be available in
other brands?
Reminder advertising
Reinforcement advertising
Competitive advertising
Defensive advertising
Institutional advertising
Question 250.6 pts
Which of the following is most likely to
stimulate customer loyalty?
Coupons
Sweepstakes
Frequent-user incentives
Samples
Premiums

QuestionQuestion 10.6 ptsWhich stage in the product life cycle is
critical to a product’s survival because competitive reactions to the product’s
success during this period will affect the product’s life expectancy?GrowthDeclineExpansionIntroductionStabilizationQuestion 20.6 ptsThe marketing and financial value associated
with a brand’s strength in a market is referred to as brand ___________equityloyaltyvalueshareassociation.webster.edu/courses/1256664/quizzes/1676140/take”>Question 30.6 ptsWhich of the following is not a service
product?a 100% service satisfaction guaranteeA Jimmy Buffett concertA flight on Southwest AirlinesAn overnight stay at a Holiday InnThe dry-cleaning of a suitQuestion 40.6 ptsJim Price, a dentist, find that he is not
bringing in enough revenue to cover his expenses. He would like to schedule
more patients, but he finds that in almost every time slot, he is seeing an
existing patient. Jim’s problem in expanding his practice deals with the aspect
of service calledinseparabilityslottingcredenceheterogeneityperishabilityQuestion 50.6 ptsIf H&R Block, a major tax preparation
firm, is having a problem with its employees being inconsistent in filing of
returns, the firm is experiencing a problem with which characteristic of the
service offering?InseparabilitytangibilityIntangibilityPerishabilityHeterogeneityQuestion 60.6 ptsA channel of distribution is a group of
individuals and organizations thatlinks producers to other marketing
intermediariesconsumes about one-half of every dollar spent
on products in the U.S.directs the flow of products from producers
to customerstakes title to products and resells themmanages transportation and warehousing
functionsQuestion 70.6 ptsAn arrangement in which a supplier grants a
dealer the right to sell products and/or services for some type of
consideration isselling products on consignmentfranchisingretailinglicensingwholesalingQuestion 80.6 ptsIn contrast to industrial products, consumer
products are often purchased because ofsocial influences and psychological factoreconomic planningnecessityprior planningrational needsQuestion 90.6 ptsAdvertising, personal selling, sales
promotion, and public relations are calledadvertising toolsmarketing mix componentscharacteristics of a productpromotion mix ingredientsnonpersonal communicationsQuestion 100.6 ptsFrequently, McDonald’s restaurants offer
32-ounce glasses depicting currently popular movie characters free with the
purchase of a large drink. This example illustrates McDonald’s use of which one
of the following elements of the promotion mix?public relationsPackaging personal sellingtelemarketingsales promotionQuestion 110.6 ptsTo gain market share, Hyundai entered the
U.S. car market with a comparatively low price. One of the negative side
effects of taking this pricing position isa negative impact on consumer’s perceptions
of qualitycompetitive matchinga high return on investment level affecting
tax balances owed poor survival chanceshigher developmental costsQuestion 120.6 ptsWhen developing prices, a marketer’s first
step is todetermine pricing methoddetermine demandselect a pricing policyevaluate competitor’s pricesdevelop pricing objectivesQuestion 130.6 ptsFor customers, value is a function ofthe product’s price and how long the product
will lastprimarily the product’s pricethe product’s price and quality attributesthe product’s quality and functional
attributesthe product’s quality relative to the quality
of competing brandsQuestion 140.6 ptsThe fact that senior citizens are charged a
lower price at movie theaters than younger adults is an example ofpromotional pricingprice-line pricingdifferential pricingprofessional pricingpsychological pricingQuestion 150.6 ptsThe most common reason for marketing
strategies turning out differently than expected is thatmanagers fail to realize that marketing
implementation is just as important as marketing strategymarketing implementation is poorly conceivednot enough resources are devoted to marketing
implementationthe marketing environment changes too
frequentlymanagers often have lofty expectations about
the marketing strategyQuestion 160.6 ptsIf Apple Computer measured and evaluated the
quality of its goods, services, and processes as compared with those of the
best-performing companies in the computer industry, it would be employingexternal marketinguniform commitment to quality marketinginternal marketingbenchmarkingquality marketingQuestion 170.6 ptsIn a traditional organization, marketing
decisions are generallycentralized at the top levels of the
organizationvery decentralizedmade by frontline employeesmade by frontline managersmade only by the CEOQuestion 180.6 ptsThe marketing control process consists ofsetting objectives, implementing strategies,
and reducing the differences between desired and actual performanceestablishing goals, market scanning, and
market share analysisestablishing goals and measuring performanceplanning, implementing, and measuring marketing
activitiesestablishing standards, evaluating
performance, and reducing the differences between desired and actual
performanceQuestion 190.6 ptsAn expected level of performance against
which actual performance can be compared is astandard performanceperformance standardstep in salescorrective standardstandard of excellenceQuestion 200.6 ptsAll of the following are major steps in
developing new products excepttest marketing.evaluation of competitors’ efforts.screening.business analysis.idea generation.Question 210.6 ptsTo use
co-branding effectively, which one of the following is least important? The
brands involved should represent a complimentary fit in a customer’s mind.The
brands that are teamed together should not lose their individual identities.The
brands involved should be owned by two or more organizations.To
avoid confusion on the part of customers, co-branding should be done in a way
so that it is obvious which brand is the main brand or key brand.The
co-branded product should be able to benefit from the distribution system of
both brands involved.Question 220.6 ptsAn important goal of physical distribution is
reducing the time it takes to complete a process, orinventory management.outsourcing.electronic data interchange.order processing.cycle time.Question 230.6 ptsWhich of the following is the least flexible
of the strategic retailing issues?AtmosphereScrambled merchandisingRetail positioningStore imageLocationQuestion 240.6 ptsWhat type of advertising points out a brand’s
uses, features, and advantages that fit consumers but may not be available in
other brands?Reminder advertisingReinforcement advertisingCompetitive advertisingDefensive advertisingInstitutional advertisingQuestion 250.6 ptsWhich of the following is most likely to
stimulate customer loyalty?CouponsSweepstakesFrequent-user incentivesSamplesPremiums

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