14 Aug CheckPoint Customer Relationship Management Reviewthe descriptions of custom
CheckPoint
Customer
Relationship Management
Reviewthe
descriptions of customer relationship management (CRM) characteristics found
in Appendix D.
CompleteAppendix
D by identifying activities that can be classified by each characteristic of
a CRM plan: share of customer, lifetime value of a customer, customer equity,
or high-value customers.
Post your
complete Appendix D as an attachment.
Day 4
25
Individual
Target Market
Strategy Presentation
Resource:
Ch.
7 in Marketing: Real People, Real
Choices
Select
a new product or service that you would like to introduce to the marketplace.
You use this same product when completing your Final Project in Week Nine.
Create a
7- to 12-slide Microsoft PowerPoint
presentation describing the market segmentation and a target market strategy
for the product you selected. Include information on the following points:
Consumer demographics
Consumer psychographics
Consumer behaviors
A segment profile
Includedetailed
speaker notes and an APA-formatted reference slide with your presentation.
Postyour Microsoft PowerPoint
presentation as an attachment.CheckPointCustomer
Relationship ManagementReviewthe
descriptions of customer relationship management (CRM) characteristics found
in Appendix D.
CompleteAppendix
D by identifying activities that can be classified by each characteristic of
a CRM plan: share of customer, lifetime value of a customer, customer equity,
or high-value customers.
Post your
complete Appendix D as an attachment.Day 425IndividualTarget Market
Strategy PresentationResource:
Ch.
7 in Marketing: Real People, Real
Choices
Select
a new product or service that you would like to introduce to the marketplace.
You use this same product when completing your Final Project in Week Nine.
Create a
7- to 12-slide Microsoft PowerPoint
presentation describing the market segmentation and a target market strategy
for the product you selected. Include information on the following points:
Consumer demographics
Consumer psychographics
Consumer behaviors
A segment profile
Includedetailed
speaker notes and an APA-formatted reference slide with your presentation.
Postyour Microsoft PowerPoint
presentation as an attachment.
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