14 Aug MK150 Marketing Marketing Plan and Presentation Introduction As a project in t

MK150 Marketing
Marketing Plan and Presentation

Introduction

As a
project in this course, you will complete a written Marketing Plan and an
accompanying Power Point presentation. This will
allow you to apply the concepts that we will be learning in the course. The
marketing plan can be based on a product or service of your choosing, and you
will create a fictitious company to market it.

Activities

A. Written Marketing Plan

Create
a marketing plan in APA format with the sections below. For more specifics on what to include in each section, refer to
the corresponding sections of the text. Remember that the purpose of this
project is to show that you can apply the course concepts. Be as thorough as
possible in each section. In addition to the sections below, your grade will
also be based on format, professionalism, and language. You should consult the
grading rubric for further details on how the plan will be scored.

1.
Title Page
2.
Table of Contents
3.
Introduction
Include a description of the company, the business mission statement, and an
overview of the major points in the marketing plan.
4.
Situation and SWOT Analysis
Analyze the environment that the product will be marketed in. Identify
strengths, weaknesses, opportunities, and threats. Identify the firms
competitive advantage.
5.
Marketing Objectives
Use properly specified objectives to explain what is to be accomplished through
the marketing activities.
6.
Market Segmentation
Identify the basis for segmentation, and give a profile of each segment.
7.
Target Market Strategy
Identify and explain the target market(s) and the specific targeting strategy.
8.
Marketing Mix Strategy: Product
Describe all appropriate tangibles and intangibles. Discuss the product life
cycle.
9.
Marketing Mix Strategy:
Distribution
Describe the marketing channels and channel strategy, supply chain management
from source to point of consumption, and retailing methods.
10.
Marketing Mix Strategy:
Promotion
Include advertising types and media, public relations, sales promotions, and
personal selling.
11.
Marketing Mix Strategy: Price
Explain pricing objectives, strategies, and tactics, as well as the
determinants of price for the product.
12.
Implementation and Timeline
Describe the steps that will turn the plan into action (activity descriptions,
timelines), and the benchmarks for success.
13.
References
Some of the information in your plan will have to be researched. Provide
APA-style references to that research both on a references page and with
internal citations.
B. Power
Point Presentation
Create a
Power Point presentation for your marketing plan. Design the presentation as if
you were going to use it to give a presentation to the class. Use the same
sections as you did for the written plan, except that the title page will
become a title slide, and the table of contents may be omitted. In most cases,
the section names will become the titles on your slides. Some sections may be
one slide, and some sections may be a few slides.
The
Additional Learning Resources folder in Unit 2 has links to Power Point
tutorials and tips for making a professional presentation. The most important
of these tips are:

Generally, text should be short
phrases that concisely describe the main points, rather than full sentences.
Important sentences like the business mission statement could be an exception.

Use charts, graphs, and tables when
they are better at communicating an idea than text would be.

Presentations should have a consistent
feel throughout. For example, it is best to stick with one background for the
entire presentation.

Choose professional colors, fonts, styles,
and graphics.

A limited number of transitions or
animations can add interest; however, avoid distracting elements such as spinning transitions, sound effects, loud colors, and slow
animations.

Graphics should be meaningful and
professional. Dont put an unrelated clip art on a slide just to fill up space.

Your
presentation will be graded on content, organization, use of visuals and other
design elements, professionalism, and language.
PAPER FORMATTING GUIDELINES:

Double-space

12
point font

Times
New Roman

APA
Title page required

APA
Reference page required

Follow the
guidelines for research paper format provided in your textbook and your APA
reference guide.

GRADING
RUBRIC: Please access the attached rubric to see how
your final paper and presentation will be graded.

MK150 MarketingMarketing Plan and PresentationIntroductionAs a
project in this course, you will complete a written Marketing Plan and an
accompanying Power Point presentation. This will
allow you to apply the concepts that we will be learning in the course. The
marketing plan can be based on a product or service of your choosing, and you
will create a fictitious company to market it.ActivitiesA. Written Marketing PlanCreate
a marketing plan in APA format with the sections below. For more specifics on what to include in each section, refer to
the corresponding sections of the text. Remember that the purpose of this
project is to show that you can apply the course concepts. Be as thorough as
possible in each section. In addition to the sections below, your grade will
also be based on format, professionalism, and language. You should consult the
grading rubric for further details on how the plan will be scored.1.
Title Page2.
Table of Contents3.
Introduction
Include a description of the company, the business mission statement, and an
overview of the major points in the marketing plan.4.
Situation and SWOT Analysis
Analyze the environment that the product will be marketed in. Identify
strengths, weaknesses, opportunities, and threats. Identify the firms
competitive advantage.5.
Marketing Objectives
Use properly specified objectives to explain what is to be accomplished through
the marketing activities.6.
Market Segmentation
Identify the basis for segmentation, and give a profile of each segment.7.
Target Market Strategy
Identify and explain the target market(s) and the specific targeting strategy.8.
Marketing Mix Strategy: Product
Describe all appropriate tangibles and intangibles. Discuss the product life
cycle.9.
Marketing Mix Strategy:
Distribution
Describe the marketing channels and channel strategy, supply chain management
from source to point of consumption, and retailing methods.10.
Marketing Mix Strategy:
Promotion
Include advertising types and media, public relations, sales promotions, and
personal selling.11.
Marketing Mix Strategy: Price
Explain pricing objectives, strategies, and tactics, as well as the
determinants of price for the product.12.
Implementation and Timeline
Describe the steps that will turn the plan into action (activity descriptions,
timelines), and the benchmarks for success.13.
References
Some of the information in your plan will have to be researched. Provide
APA-style references to that research both on a references page and with
internal citations.B. Power
Point PresentationCreate a
Power Point presentation for your marketing plan. Design the presentation as if
you were going to use it to give a presentation to the class. Use the same
sections as you did for the written plan, except that the title page will
become a title slide, and the table of contents may be omitted. In most cases,
the section names will become the titles on your slides. Some sections may be
one slide, and some sections may be a few slides.The
Additional Learning Resources folder in Unit 2 has links to Power Point
tutorials and tips for making a professional presentation. The most important
of these tips are:
Generally, text should be short
phrases that concisely describe the main points, rather than full sentences.
Important sentences like the business mission statement could be an exception.
Use charts, graphs, and tables when
they are better at communicating an idea than text would be.
Presentations should have a consistent
feel throughout. For example, it is best to stick with one background for the
entire presentation.
Choose professional colors, fonts, styles,
and graphics.
A limited number of transitions or
animations can add interest; however, avoid distracting elements such as spinning transitions, sound effects, loud colors, and slow
animations.
Graphics should be meaningful and
professional. Dont put an unrelated clip art on a slide just to fill up space.
Your
presentation will be graded on content, organization, use of visuals and other
design elements, professionalism, and language.PAPER FORMATTING GUIDELINES:
Double-space
12
point font
Times
New Roman
APA
Title page required
APA
Reference page requiredFollow the
guidelines for research paper format provided in your textbook and your APA
reference guide.GRADING
RUBRIC: Please access the attached rubric to see how
your final paper and presentation will be graded.

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