14 Aug DISCUSSIONweek 1 discussion”What Marketing Means to You” Please respond to the f

DISCUSSIONweek 1 discussion”What Marketing Means to You” Please respond to the following:Describe what marketing means to you. Next, describe the type of marketing concepts that attract you as a consumer. Explain the function of the identified marketing concepts within society overall.For this weeks discussion be sure to comment on at least one (1) of your peers posts.week 2 discussion”Marketing Objectives and Ethics in Marketing” Please respond to the following:Watch the video titled Marketing Strategy of Steve Jobs – Part 1a (10 min 33 s) located below. You may also view the video at.youtube.com/watch?v=kx-NxOvsIE4″>https://www.youtube.com/watch?v=kx-NxOvsIE4. Explain how Steve Jobs revolutionized 6 industries (personal computers, animated movies, music, phones, computing, digital publishing. Describe his marketing strategy..youtube.com/embed/kx-NxOvsIE4?rel=0″>If you are facing any difficulty in viewing the video on this page, please .youtube.com/watch?v=kx-NxOvsIE4″>click here to view.For this weeks discussion be sure to:Incorporate terms / information from Chapter 2 in the textbook.Comment on at least one (1) of your peers posts.For Fun: Rate the quality of the posts provided by your peers by clicking on the stars in the upper right hand corner of their posts (5 stars is your highest rating, and 1 star is your lowest rating). What a great way to support your classmates!! To learn more about rating discussion posts, click .strayer.edu/bbcswebdav/institution/MKT/100/1152/Week2/Rating%20video.html”>here for video instructionsWeek 3 Discussion”Target Market Segmentation” Please respond to the following:Use the Internet to locate one (1) online advertisement that appeals to you. Save one (1) image of the advertisement and upload it to the discussion. Underneath the ad, please describe the target market for this product. Explain why this product appeals to you, or someone like you, and determine whether or not you fit into the target market for this product. Note: Please be sure that the advertisement is appropriate for class. To learn more about adding an image to a discussion post, click .strayer.edu/bbcswebdav/institution/MKT/100/1152/Week3/ImageVideo.html”>here.For this weeks discussion be sure to:Incorporate terms / information from Chapter 5 in the textbook.Comment on at least one (1) of your peers posts.For Fun: Rate the quality of the posts provided by your peers by clicking on the stars in the upper right hand corner of their posts (5 stars is your highest rating, and 1 star is your lowest rating). What a great way to support your classmates!!Week 4 Discussion”Business Markets” Please respond to the following:Imagine that you are launching a new clothing line. Create a name for your line. Describe the types of businesses that you would market your clothing line to and explain why. Additionally, create the initial tweet (140 characters or less) that you will use to announce your new line.For this weeks discussion be sure to:Incorporate terms / information from Chapter 7 in the textbook.Comment on at least one (1) of your peers posts.For Fun: Rate the quality of the posts provided by your peers by clicking on the stars in the upper right hand corner of their posts (5 stars is your highest rating, and 1 star is your lowest rating). What a great way to support your classmates!!Week 5 Discussion”e-Marketing and Social Networking” Please respond to one (1) of the following:Use the Internet to access one (1) of your social media accounts (i.e., Facebook, Twitter, Pinterest, Instagram, etc.) and take note of the ads on the site. Describe the brands that are being marketed on your page. Discuss whether or not these ads catch your attention or compel you to purchase the product or service and explain why or why not.If you do not have any social media accounts, use the Internet to visit the Website of your favorite store, and take note of the type of social media (i.e., Facebook, Twitter, Pinterest, Instagram, etc.) that it uses in order to promote its brand. Describe the store you researched and explain the type(s) of social media the store is using to market its products / brand. Describe two (2) elements of the advertising on this stores social media page(s) that you like or dislike.For this weeks discussion be sure to:Incorporate terms / information from Chapter 9 in the textbook.Comment on at least one (1) of your peers posts.For Fun: Rate the quality of the posts provided by your peers by clicking on the stars in the upper right hand corner of their posts (5 stars is your highest rating, and 1 star is your lowest rating). What a great way to support your classmates!!Week 6 Discussion.strayer.edu/webapps/discussionboard/do/message?action=list_messages&forum_id=_1931750_1&nav=discussion_board&conf_id=_126116_1&course_id=_140313_1&message_id=_42744117_1#”>”Product Branding and Packaging Concepts” Please respond to the following:Describe one (1) product that you are familiar with and suggest a new packaging concept for this product . Explain why you believe your proposed change(s) will increase product sales. Record your ideas in a video (three [3] minutes or less) on your laptop or phone and upload it to the discussion post. Include the actual product in the video if possible. If you do not have access to the equipment necessary to complete a video post, you may answer the discussion in a traditional written post. For help on creating a video discussion post, click .strayer.edu/bbcswebdav/institution/MKT/100/1152/Week6/Video%20discussions.html”>here.For this weeks discussion be sure to:Incorporate terms / information from Chapter 10 in the textbook.Comment on at least one (1) of your peers posts.For Fun: Rate the quality of the posts provided by your peers by clicking on the stars in the upper right hand corner of their posts (5 stars is your highest rating, and 1 star is your lowest rating). What a great way to support your classmates!!Week 7 Discussion”Marketing Channels” Please respond to the following:Upload a picture of yourself with your favorite product. If you are unable to upload a picture of yourself with your favorite product, upload an image of your favorite product. Describe the marketing channels and process that is used to distribute this product to you and other consumers. Note: You can choose to respond to this post in the traditional written manner, or you may upload a video discussion response instead.For this weeks discussion be sure to:Incorporate terms / information from Chapter 14 in the textbook.Comment on at least one (1) of your peers posts.For Fun: Rate the quality of the posts provided by your peers by clicking on the stars in the upper right hand corner of their posts (5 stars is your highest rating, and 1 star is your lowest rating). What a great way to support your classmates!!WEEK 9″Promotion Mix” Please respond to the following:In a written or video post, respond to the following discussion. Debate It: The majority of promotional activities are deceptive. Provide a rationale for your response.For this weeks discussion be sure to:Incorporate terms / information from Chapter 16 in the textbook.Comment on at least one (1) of your peers posts.For Fun: Rate the quality of the posts provided by your peers by clicking on the stars in the upper right hand corner of their posts (5 stars is your highest rating, and 1 star is your lowest rating). What a great way to support your classmates!!WEEK 10″Advertising and Public Relations” Please respond to the following:Imagine that you are the PR director for a new laptop manufacturer called CoolTech. In a two to three (2-3) minute video, announce the upcoming event your organization will be holding which will ultimately provide 100 laptops to a local elementary school. Be creative and professional when relaying the details. Remember that the goal of your speech is to enhance and build the reputation or your organization, and to create awareness for your product. If you do not have access to the equipment necessary to complete a video post, you may answer the discussion in a traditional written post.For this weeks discussion be sure to:Incorporate terms / information from Chapter 17 in the textbook.Comment on at least one (1) of your peers posts.For Fun: Rate the quality of the posts provided by your peers by clicking on the stars in the upper right hand corner of their posts (5 stars is your highest rating, and 1 star is your lowest rating). What a great way to support your classmates!!WEEK 11″Wrapping It All Up” Please respond to the following:In a written or video post, describe the three (3) most important concepts you have learned about marketing in this course. Explain why these concepts will be useful to you in your current or future position.For this weeks discussion be sure to comment on at least one (1) of your peers posts.For Fun: Rate the quality of the posts provided by your peers by clicking on the stars in the upper right hand corner of their posts (5 stars is your highest rating, and 1 star is your lowest rating). What a great way to support your classmates!!QUIZQUIZ 1Organizations should define themselves not according to the products they produce but according to Question 2____ refers to minimizing the resources an organization must spend to achieve a specific level of desired exchanges. Question 3The marketing mix is built around the Question 4The forces of the marketing environment include Question 5____ is a customer’s subjective assessment of benefits relative to costs in determining the worth of a product. Question 6The marketing concept affects Question 7Long-term relationships with profitable customers is the key objective of Question 8A physical product you can touch is a(n) Question 9From the 1920s to the 1950s, demand for manufactured goods decreased, leading to the ____ orientation. Question 10Customer costs include anything the buyer must give up in order to obtain the benefits the product provides. The most obvious customer cost isQUIZ 2___ involves giving customer-contact employees the authority and responsibility to make marketing decisions without seeking the approval of a supervisor. Question 2An expected level of performance against which actual performance can be compared is a Question 3Within a business organization, a profit center that is self-supporting in terms of sales, markets, production, and other resources is known as a Question 4Key factors in determining the best organizational structure for a marketing unit are the Question 5For marketing implementation to be successful, the needs of ____ customers must be met. Question 6The Boston Consulting Group’s matrix is based on the Question 7The term “____” describes measuring and evaluating a firm’s quality in products and processes against industry leaders. Question 8An analysis of ____ examines internal factors that give the organization certain advantages and disadvantages in meeting the needs of its target markets. Question 9A ____ is something that an organization does extremely well and may give a company an advantage over its competition. Question 10A firm’s unique symbols, personalities, and philosophies comprise its Question 11Total buying power declines during periods of economic Question 12Which of the following agencies regulates marketing activities the most? Question 13Which of the following agencies would most likely have jurisdiction over the problem with lead in the paint of children’s toys? Question 14The 1990 Nutritional Labeling and Education Act directly prohibits Question 15Marketing ethics Question 16Technology assessment is Question 17At the top of the pyramid of social responsibility for business are ____ responsibilities. Question 18To monitor changes in the marketing environment effectively, marketers must engage in Question 19When a firm has many potential competitors and tries to develop a marketing strategy to differentiate its products from the competitors’ products, a(n) ____ structure exists in the competitive environment. Question 20Consumers begin to become more price and value conscious during periods ofQUIZ 3Consumers tend to remember information inputs that support their feelings and beliefs and forget inputs that do not. This is known as selective Question 2A group of brands that a consumer views as alternatives for possible purchase is called a(n) Question 3Cognitive, affective, and behavioral are the three major components of Question 4During which stage of the consumer buying decision process does a consumer decide from which seller he or she will buy the product? Question 5If a consumer receives information that is inconsistent with her or his beliefs, the consumer may alter this information. This perceptual process is known as selective Question 6Most business buying decisions are made by Question 7In a buying center, purchasing agents or purchasing managers are also known as Question 8____ analysis is a systematic evaluation of current and potential suppliers that focuses on many dimensions including price, product quality, delivery service, product dependability, and overall company reliability. Question 9Most business purchases can be classified as belonging to one of three types: Question 10Many suppliers and their customers invest time and resources to build and maintain mutually beneficial relationships which are often called Question 11The United States’ prohibition against importing cigars from Cuba is an example of a(n) Question 12Special interest groups and regulatory bodies are ____ forces that must be taken into account in international marketing. Question 13Approximately ____ of the world’s purchasing power is outside of the United States. Question 14The environmental forces that affect foreign markets may differ dramatically from those affecting domestic markets. This makes a careful ____ a critical part of a successful international marketing strategy. Question 15Many marketers claim that ____ will become the world’s largest market. Question 16One of the fastest-growing areas in mobile technology is the creation of ____ that help consumers to access more information about businesses Question 17The ability of a marketer to identify customers before they make a purchase is called Question 18Anyone who becomes a member of MySpace, Twitter, Facebook, or other social networking sites is a Question 19____ are people who comment on blogs or post ratings and reviews. Question 20IHOP is active on Facebook for the purpose of engaging in ____ marketing.QUIZ 4In which stage of the product life cycle do profits peak?Question 2Which of the following stages of the product life cycle is likely to see dealers offered promotional assistance from the producer?Question 3Minerals, chemicals, timber, and agricultural products are consideredQuestion 4Which stage of the product life cycle is characterized by intense competition?Question 5In marketing, family packaging meansQuestion 6Generally, customers are most likely to rely on the price-quality association whenQuestion 7A price developed in the consumer’s mind through experience with the product is called a(n)Question 8What do all of the following have in common: tuition, fee, premium, retainer, dues?Question 9Safe Auto advertises its low-cost automobile insurance as “minimum coverage for minimum budgets.” Safe Auto is engaging inQuestion 10A measure of sensitivity of demand in relation to changes in price isQuestion 11Many companies use more than one marketing channel to distribute their products to the same target market, a tactic calledQuestion 12The supply chain includesQuestion 13Tying agreements occur when aQuestion 14A goal of physical distribution is to reduce ____ or how long it takes to complete a process.Question 15A group of organizations and individuals that directs the flow of products from producers to the ultimate consumers is called aQuestion 16A manufacturers’ outlet mall is most appropriately classified as a(n)Question 17Which of the following is the least flexible of these important retailing strategy issues?Question 18A retailer is an organization that purchases products for the purpose of reselling them toQuestion 19A wholesaler that carries a wide product mix but offers only limited depth within product lines is called aQuestion 20____ have been successful because consumers are willing to drive significant distances to save money buying manufacturers’ closeouts and irregulars.JOURNALSJournal1: Marketing Plan Part A: Executive Summary and Part B: Targeting CustomersDue Week 4 and worth 100 pointsNote: There are two (2) parts to this journal entry.Part A: Executive SummaryYou will create a fictional start-up company that serves the U.S. market with a product or service.Write one to two (1-2) paragraphs in which you:Provide a detailed description of your company. The description should include, at a minimum, the companys name, its history, founders, business purpose, and mission.Describe, in detail, the product or service the company produces or services. Include trademark, color, shape, packaging, labeling, and any characteristics that you deem relevant.Part B: Targeting CustomersYou will now consider who your customers are and identify your market segment.It is vital that you clearly identify your target customers within your marketing plan. Knowing your target customers will help you to:pinpoint where you should spend your advertising budgetdetermine the type of campaign you intend to run, andensure that your marketing message speaks the customers language (based on their needs and wants, demographic, location, ethnicity, etc.).Write one to two (1-2) paragraphs in which you:Analyze the business customers / clients that you wish to target. Your analysis should include, but not be limited to, their:demographic profile (e.g., age, gender, ethnicity, etc.)psychographic profile (e.g., interests, routine, habits, etc.)profession (e.g., income, occupation, education)geographic location (e.g., country, region, city, rural, urban, climate)precise wants and needs as they relate to the products and / or services you offer.Use at least two (2) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.Note: Upon completion of the journal, fill out the Company Overview section in the Marketing Plan Template, located in Week 1. Next, insert the information from the completed Journal 1 entry into Section 1: Executive Summary and Section 2: Targeting Customers within the provided Marketing Plan Template.Click .strayer.edu/bbcswebdav/institution/MKT/100/1152/Week4/Journal%201%20rubric.html”>here to view the grading rubric for this assignment.Journal 2: Marketing Plan Part C: Unique Selling PropositionDue Week 6 and worth 100 pointsYou will now complete your secondary market research and consider what distinguishes your company from your competitors, their products, and / or the price of their products and services.The key word in Unique Selling Proposition (USP) is unique. There are very few products or services that are truly one of a kind. In order to target the demographic for your company, you need to pinpoint what makes your business standout among the competitors (e.g., Charles Revson, founder of Revlon, always used to say he sold hope, not makeup. Neiman Marcus sells luxury and customer service. Wal-Mart sells bargains. Amazon is earths biggest bookstore.)Use the Internet to research two (2) of your favorite companies and two (2) companies that are similar to your company. Identify the USPs of these companies, and consider what the USPs mean to you. Next, prepare to create a USP for your company.Tips on creating a USP for your company:Put yourself in your customers shoes. Consider what your customers really want. Consider what could make them your repeat customers and instead of your competitions.Research what motivates your customers behaviors and buying decisions. You need to know what drives and motivates customers.Uncover the real reasons why customers buy your product instead of a competitor’s. As owner of a start up, ask people why they buy your future competitors product. This will help you uncover why they might buy yours. Ask yourself the following questions:What does our product or service do better than anyone else?How is our business model different from that of our competition? How could our product or service be different?What market category or niche is not being served by our industry?Write a four to six (4-6) paragraph journal entry in which you:Identify the target market and your secondary market for your company. Note: Be as specific as possible (e.g., women 30-45, with a high school education and some college; people working full time and living in the Midwest, etc.).Describe your unique selling proposition (USP). Explain the key factors that make your company different than competitors within your industry. Describe the primary way in which the USP for your company targets the two (2) markets you identified in Question 1.Example of a USP:My product is t-shirts and coffee mugs with fun and empowering logos for women.My target market is women ages 35-55, college educated, working full time. My secondary market trends a little younger at 25-35, women passionate about their professional life and their personal pursuits.My USP is Be Authentic, no Apologies.My reasoning is I want women to buy my sassy slogans, because they want to show their authentic voice on a shirt or mug.Note: Insert the information from the completed Journal 3 entry into Section 3: Unique Selling Proposition in the provided Marketing Plan Template (located in Week 1).Click .strayer.edu/bbcswebdav/institution/MKT/100/1152/Week6/Journal%202%20rubric.html”>here to view the grading rubric for this assignment.Journal 3: Marketing Plan Part D: Pricing and Distribution StrategyDue Week 7 and worth 120 pointsYou will now consider your companys strengths and weakness, along with your product or service price.Use the Internet to research strategies for conducting a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis. Based on your companys market information, consider the strengths and weakness of your company and its products or services.Write a four to six (4-6) paragraph journal entry in which you:Determine the key strengths and weaknesses of your company, as well as both the primary opportunities and threats that it faces within its industry.Discuss your critical steps within your supply-chain and operational system. Explain the key aspects of your strategies for producing and distributing your products and services to both your stores and customers. Determine whether you will use an outside vendor or complete the work in house.Analyze the companys pricing strategy relative to its pricing objective. Examine major internal and major external factors that could potentially affect the pricing of the companys products or services.Use at least two (2) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.Note: Insert the information from the completed Journal 4 entry into Section 4: Pricing and Distribution Strategy in the provided Marketing Plan Template (located in Week 1).Click .strayer.edu/bbcswebdav/institution/MKT/100/1152/Week7/Journal%203%20rubric.html”>here to view the grading rubric for this assignment.Journal 4: Marketing Plan Part E: Distribution Plan and Promotions StrategyDue Week 8 and worth 160 pointsYou will now consider mechanisms by which your customers will purchase your products and / or services (e.g., online, storefront, direct sells) and the primary manner in which you intend to reach new customers (e.g.,TV, radio, social media, special events).Consider the marketing materials that you intend to use. According to the textbook, marketing materials are collateral used to promote your business or products. Promotional strategy may include free trial offers, money-back guarantees, and buy two (2) for the price of one (1) type of deals. Write a five to seven (5-7) paragraph journal entry in which you:Determine the distribution strategy relative to your target market, location, and selection of distribution channels. Indicate whether or not you will leverage the following strategies: a.use stores located in different regions b.sell online c.hire a sales team to sell directly to suppliers and door-to-doorRecommend three (3) strategy options that you could use in order to get your product or services out to your customer base.Outline your main marketing goals for promotions, offers, and giveaways. Discuss the key types of marketing materials that you intend to develop and share.Propose three (3) action steps that you can use to move your plan forward. Consider how, when, and who will be involved in the execution of this plan.Use at least two (2) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.Note: Insert the information from the completed Journal 5 entry into Section 5: Distribution Plan and Promotions Strategy in the provided Marketing Plan Template (located in Week 1).Click .strayer.edu/bbcswebdav/institution/MKT/100/1152/Week8/Journal%204%20rubric.html”>here to view the grading rubric for this assignment.ASSIGNMENTSAssignment 1: Marketing Plan Part F: Final Marketing PlanDue Week 10 and worth 200 pointsAssignment 1 is comprised of all of the marketing plan sections. Add any recommendations and updates based on faculty feedback and / or additional research.Transfer related information from Journal entries 1 through 5 to the Marketing Plan Template. In this assignment you must do the following:cover each section in the marketing plan in detailupdate your marketing plan to reflect recommendations made by faculty, and newly researched informationcomplete all of the sections in the marketing plan templateComplete the your marketing plan in the Marketing Plan Template, located in Week 1 of the course shell, and include the following:Provide a detailed description of your company in the form of an executive summary. The description should include, at a minimum, the products name, trademark, color, shape, packaging, labeling, and any characteristics that you deem relevant.Describe the companys target market in terms of its size, competitors, and the specific needs and wants of potential customers that your product or service is likely to satisfy.Describe both the companys Unique Selling Position (USP) and its marketing objectives.Analyze the pricing strategy relative to the companys pricing objective, and internal and external factors that could affect the pricing of the companys products or services.Determine the distribution strategy in terms of your target market, location, and selection of distribution channels.Outline the promotional strategy in relation to marketing objectives, advertising program, and public relations activity.Recommend three to four (3-4) action steps that you could take in order to move your plan forward.Use at least two (2) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.Your assignment must follow these formatting requirements:Be typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.Include a cover page containing the title of the assignment, the students name, the professors name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.The specific course learning outcomes associated with this assignment are:Identify the key concepts of marketing and its function in society.Explain the fundamentals of marketing including product, price, distribution, and promotion in a global environment.Determine the marketing planning process, market segmentation, and the development of the key elements of a marketing strategy.Understand customer relationship management.Determine the elements of marketing research.Determine the factors affecting the behavior of consumers and commercial / organizational buyers.Understand the key elements of business marketing including product, price, distribution, and promotion.Use technology and information resources to research issues in marketing.Write clearly and concisely about marketing using proper writing mechanics.Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric found .strayer.edu/bbcswebdav/institution/MKT/100/1148a/Week10/Week%2010%20Assignment%201%20Grading%20Rubric.html”>here.week 1 discussion”What Marketing Means to You” Please respond to the following:week 2 discussion”Marketing Objectives and Ethics in Marketing” Please respond to the following:.youtube.com/embed/kx-NxOvsIE4?rel=0″>If you are facing any difficulty in viewing the video on this page, please .youtube.com/watch?v=kx-NxOvsIE4″>click here to view.For this weeks discussion be sure to:For Fun: Rate the quality of the posts provided by your peers by clicking on the stars in the upper right hand corner of their posts (5 stars is your highest rating, and 1 star is your lowest rating). What a great way to support your classmates!! To learn more about rating discussion posts, click .strayer.edu/bbcswebdav/institution/MKT/100/1152/Week2/Rating%20video.html”>here for video instructionsWeek 3 Discussion”Target Market Segmentation” Please respond to the following:For this weeks discussion be sure to:For Fun: Rate the quality of the posts provided by your peers by clicking on the stars in the upper right hand corner of their posts (5 stars is your highest rating, and 1 star is your lowest rating). What a great way to support your classmates!!Week 4 Discussion”Business Markets” Please respond to the following:For this weeks discussion be sure to:For Fun: Rate the quality of the posts provided by your peers by clicking on the stars in the upper right hand corner of their posts (5 stars is your highest rating, and 1 star is your lowest rating). What a great way to support your classmates!!Week 5 Discussion”e-Marketing and Social Networking” Please respond to one (1) of the following:For this weeks discussion be sure to:For Fun: Rate the quality of the posts provided by your peers by clicking on the stars in the upper right hand corner of their posts (5 stars is your highest rating, and 1 star is your lowest rating). What a great way to support your classmates!!Week 6 DiscussionFor this weeks discussion be sure to:For Fun: Rate the quality of the posts provided by your peers by clicking on the stars in the upper right hand corner of their posts (5 stars is your highest rating, and 1 star is your lowest rating). What a great way to support your classmates!!Week 7 Discussion”Marketing Channels” Please respond to the following:For this weeks discussion be sure to:For Fun: Rate the quality of the posts provided by your peers by clicking on the stars in the upper right hand corner of their posts (5 stars is your highest rating, and 1 star is your lowest rating). What a great way to support your classmates!!WEEK 9For this weeks discussion be sure to:For Fun: Rate the quality of the posts provided by your peers by clicking on the stars in the upper right hand corner of their posts (5 stars is your highest rating, and 1 star is your lowest rating). What a great way to support your classmates!!WEEK 10For this weeks discussion be sure to:For Fun: Rate the quality of the posts provided by your peers by clicking on the stars in the upper right hand corner of their posts (5 stars is your highest rating, and 1 star is your lowest rating). What a great way to support your classmates!!WEEK 11″Wrapping It All Up” Please respond to the following:For this weeks discussion be sure to comment on at least one (1) of your peers posts.For Fun: Rate the quality of the posts provided by your peers by clicking on the stars in the upper right hand corner of their posts (5 stars is your highest rating, and 1 star is your lowest rating). What a great way to support your classmates!!Organizations should define themselves not according to the products they produce but according to Question 2____ refers to minimizing the resources an organization must spend to achieve a specific level of desired exchanges. Question 3The marketing mix is built around the Question 4The forces of the marketing environment include Question 5____ is a customer’s subjective assessment of benefits relative to costs in determining the worth of a product. Question 6The marketing concept affects Question 7Long-term relationships with profitable customers is the key objective of Question 8A physical product you can touch is a(n) Question 9From the 1920s to the 1950s, demand for manufactured goods decreased, leading to the ____ orientation. Question 10Customer costs include anything the buyer must give up in order to obtain the benefits the product provides. The most obvious customer cost isQUIZ 2___ involves giving customer-contact employees the authority and responsibility to make marketing decisions without seeking the approval of a supervisor. Question 2An expected level of performance against which actual performance can be compared is a Question 3Within a business organization, a profit center that is self-supporting in terms of sales, markets, production, and other resources is known as a Question 4Key factors in determining the best organizational structure for a marketing unit are the Question 5For marketing implementation to be successful, the needs of ____ customers must be met. Question 6The Boston Consulting Group’s matrix is based on the Question 7The term “____” describes measuring and evaluating a firm’s quality in products and processes against industry leaders. Question 8An analysis of ____ examines internal factors that give the organization certain advantages and disadvantages in meeting the needs of its target markets. Question 9A ____ is something that an organization does extremely well and may give a company an advantage over its competition. Question 10A firm’s unique symbols, personalities, and philosophies comprise its Question 11Total buying power declines during periods of economic Question 12Which of the following agencies regulates marketing activities the most? Question 13Which of the following agencies would most likely have jurisdiction over the problem with lead in the paint of children’s toys? Question 14The 1990 Nutritional Labeling and Education Act directly prohibits Question 15Marketing ethics Question 16Technology assessment is Question 17At the top of the pyramid of social responsibility for business are ____ responsibilities. Question 18To monitor changes in the marketing environment effectively, marketers must engage in Question 19When a firm has many potential competitors and tries to develop a marketing strategy to differentiate its products from the competitors’ products, a(n) ____ structure exists in the competitive environment. Question 20Consumers begin to become more price and value conscious during periods ofConsumers tend to remember information inputs that support their feelings and beliefs and forget inputs that do not. This is known as selective Question 2A group of brands that a consumer views as alternatives for possible purchase is called a(n) Question 3Cognitive, affective, and behavioral are the three major components of Question 4During which stage of the consumer buying decision process does a consumer decide from which seller he or she will buy the product? Question 5If a consumer receives information that is inconsistent with her or his beliefs, the consumer may alter this information. This perceptual process is known as selective Question 6Most business buying decisions are made by Question 7In a buying center, purchasing agents or purchasing managers are also known as Question 8____ analysis is a systematic evaluation of current and potential suppliers that focuses on many dimensions including price, product quality, delivery service, product dependability, and overall company reliability. Question 9Most business purchases can be classified as belonging to one of three types: Question 10Many suppliers and their customers invest time and resources to build and maintain mutually beneficial relationships which are often called Question 11The United States’ prohibition against importing cigars from Cuba is an example of a(n) Question 12Special interest groups and regulatory bodies are ____ forces that must be taken into account in international marketing. Question 13Approximately ____ of the world’s purchasing power is outside of the United States. Question 14The environmental forces that affect foreign markets may differ dramatically from those affecting domestic markets. This makes a careful ____ a critical part of a successful international marketing strategy. Question 15Many marketers claim that ____ will become the world’s largest market. Question 16One of the fastest-growing areas in mobile technology is the creation of ____ that help consumers to access more information about businesses Question 17The ability of a marketer to identify customers before they make a purchase is called Question 18Anyone who becomes a member of MySpace, Twitter, Facebook, or other social networking sites is a Question 19____ are people who comment on blogs or post ratings and reviews. Question 20IHOP is active on Facebook for the purpose of engaging in ____ marketing.QUIZ 4In which stage of the product life cycle do profits peak?Question 2Which of the following stages of the product life cycle is likely to see dealers offered promotional assistance from the producer?Question 3Minerals, chemicals, timber, and agricultural products are consideredQuestion 4Which stage of the product life cycle is characterized by intense competition?Question 5In marketing, family packaging meansQuestion 6Generally, customers are most likely to rely on the price-quality association whenQuestion 7A price developed in the consumer’s mind through experience with the product is called a(n)Question 8What do all of the following have in common: tuition, fee, premium, retainer, dues?Question 9Safe Auto advertises its low-cost automobile insurance as “minimum coverage for minimum budgets.” Safe Auto is engaging inQuestion 10A measure of sensitivity of demand in relation to changes in price isQuestion 11Many companies use more than one marketing channel to distribute their products to the same target market, a tactic calledQuestion 12The supply chain includesQuestion 13Tying agreements occur when aQuestion 14A goal of physical distribution is to reduce ____ or how long it takes to complete a process.Question 15A group of organizations and individuals that directs the flow of products from producers to the ultimate consumers is called aQuestion 16A manufacturers’ outlet mall is most appropriately classified as a(n)Question 17Which of the following is the least flexible of these important retailing strategy issues?Question 18A retailer is an organization that purchases products for the purpose of reselling them toQuestion 19A wholesaler that carries a wide product mix but offers only limited depth within product lines is called aQuestion 20____ have been successful because consumers are willing to drive significant distances to save money buying manufacturers’ closeouts and irregulars.JOURNALSJournal1: Marketing Plan Part A: Executive Summary and Part B: Targeting CustomersDue Week 4 and worth 100 pointsNote: There are two (2) parts to this journal entry.Part A: Executive SummaryYou will create a fictional start-up company that serves the U.S. market with a product or service.Write one to two (1-2) paragraphs in which you:Part B: Targeting CustomersYou will now consider who your customers are and identify your market segment.It is vital that you clearly identify your target customers within your marketing plan. Knowing your target customers will help you to:Write one to two (1-2) paragraphs in which you:Note: Upon completion of the journal, fill out the Company Overview section in the Marketing Plan Template, located in Week 1. Next, insert the information from the completed Journal 1 entry into Section 1: Executive Summary and Section 2: Targeting Customers within the provided Marketing Plan Template.Click .strayer.edu/bbcswebdav/institution/MKT/100/1152/Week4/Journal%201%20rubric.html”>here to view the grading rubric for this assignment.Journal 2: Marketing Plan Part C: Unique Selling PropositionDue Week 6 and worth 100 pointsYou will now complete your secondary market research and consider what distinguishes your company from your competitors, their products, and / or the price of their products and services.The key word in Unique Selling Proposition (USP) is unique. There are very few products or services that are truly one of a kind. In order to target the demographic for your company, you need to pinpoint what makes your business standout among the competitors (e.g., Charles Revson, founder of Revlon, always used to say he sold hope, not makeup. Neiman Marcus sells luxury and customer service. Wal-Mart sells bargains. Amazon is earths biggest bookstore.)Use the Internet to research two (2) of your favorite companies and two (2) companies that are similar to your company. Identify the USPs of these companies, and consider what the USPs mean to you. Next, prepare to create a USP for your company.Tips on creating a USP for your company:Write a four to six (4-6) paragraph journal entry in which you:Example of a USP:Note: Insert the information from the completed Journal 3 entry into Section 3: Unique Selling Proposition in the provided Marketing Plan Template (located in Week 1).Click .strayer.edu/bbcswebdav/institution/MKT/100/1152/Week6/Journal%202%20rubric.html”>here to view the grading rubric for this assignment.Journal 3: Marketing Plan Part D: Pricing and Distribution StrategyDue Week 7 and worth 120 pointsYou will now consider your companys strengths and weakness, along with your product or service price.Use the Internet to research strategies for conducting a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis. Based on your companys market information, consider the strengths and weakness of your company and its products or services.Write a four to six (4-6) paragraph journal entry in which you:Note: Insert the information from the completed Journal 4 entry into Section 4: Pricing and Distribution Strategy in the provided Marketing Plan Template (located in Week 1).Click .strayer.edu/bbcswebdav/institution/MKT/100/1152/Week7/Journal%203%20rubric.html”>here to view the grading rubric for this assignment.Journal 4: Marketing Plan Part E: Distribution Plan and Promotions StrategyDue Week 8 and worth 160 pointsYou will now consider mechanisms by which your customers will purchase your products and / or services (e.g., online, storefront, direct sells) and the primary manner in which you intend to reach new customers (e.g.,TV, radio, social media, special events).Consider the marketing materials that you intend to use. According to the textbook, marketing materials are collateral used to promote your business or products. Promotional strategy may include free trial offers, money-back guarantees, and buy two (2) for the price of one (1) type of deals. Write a five to seven (5-7) paragraph journal entry in which you:Note: Insert the information from the completed Journal 5 entry into Section 5: Distribution Plan and Promotions Strategy in the provided Marketing Plan Template (located in Week 1).Click .strayer.edu/bbcswebdav/institution/MKT/100/1152/Week8/Journal%204%20rubric.html”>here to view the grading rubric for this assignment.ASSIGNMENTSAssignment 1: Marketing Plan Part F: Final Marketing PlanDue Week 10 and worth 200 pointsAssignment 1 is comprised of all of the marketing plan sections. Add any recommendations and updates based on faculty feedback and / or additional research.Transfer related information from Journal entries 1 through 5 to the Marketing Plan Template. In this assignment you must do the following:Complete the your marketing plan in the Marketing Plan Template, located in Week 1 of the course shell, and include the following:Your assignment must follow these formatting requirements:The specific course learning outcomes associated with this assignment are:Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric found .strayer.edu/bbcswebdav/institution/MKT/100/1148a/Week10/Week%2010%20Assignment%201%20Grading%20Rubric.html”>here.

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