14 Aug MCDONALDS HAPPY MEALS GET A VIRTUAL REALITY MAKEOVER BY.newsweek.com/user/20731

MCDONALDS HAPPY MEALS GET A
VIRTUAL REALITY MAKEOVER
BY.newsweek.com/user/20731″>ANTHONY CUTHBERTSONON
3/3/16 AT 11:40 AM
.jpg” alt=”virtual reality mcdonalds happy meal goggles”>Happy Goggles, Mcdonald’s virtual reality headset, can be made
using the box of a Happy Meal.MCDONALD’S
.newsweek.com/tech-science”>TECH & SCIENCE.newsweek.com/topic/virtual-reality”>VIRTUAL REALITY.newsweek.com/topic/mcdonalds-0″>MCDONALD’S
McDonalds is jumping aboard the virtual reality bandwagon by
giving its popular Happy Meal boxes a hi-tech makeover.
From Friday, the fast food chain will begin selling Happy Meal
boxes that transform into.newsweek.com/topic/virtual-reality”>VRheadsets
through a series of simple folds and tears.
The Happy Goggles initiative is set to be trialled in 14
McDonalds restaurants across Sweden, with 3,500 of the VR headsets available
to customers.
.newsweek.com/trial”>Try Newsweek for only$1.25 per week
The idea came about, quite simply, by folding the usual Happy
Meal box in a new way, McDonalds said in a statement.
The result, with the addition of a pair of lenses, turned into
the VR Happy Goggles. When combined with a smartphone, the Happy Goggles lower
the threshold so that everybody can afford to experience VR.
McDonalds is following similar virtual reality experiments by
other organizations and companies, either as a.youtube.com/watch?v=eamKy74n-vM”>marketing gimmickor an attempt to enhance
customers experience of its product.
In 2015,The New York Timesposted 1 million Google
Cardboard headsets to its subscribers in an effort to push forward the
evolution of digital journalism. The publication has since released short films
that can be viewed in virtual reality, immersing viewers in 360-degree
panoramas.
For McDonalds, the VR Happy Meal box is being used to promote a
skiing game that can be played using the headset. The company also said it
hopes to make the worlds most famous box… relevant to families for another
30 years.
A.happygoggles.se/en/”>websitepromoting the Happy Goggles
states: The Happy Meal simply must move with the times. But evolution doesnt
always mean radical change. For us it meant a bit of ripping, folding and
sliding… We believe the possibilities are endless.

SOURCE:
http://www.newsweek.com/virtual-reality-mcdonalds-happy-meals-433019BY.newsweek.com/user/20731″>ANTHONY CUTHBERTSONON
3/3/16 AT 11:40 AM.jpg” alt=”virtual reality mcdonalds happy meal goggles”>Happy Goggles, Mcdonald’s virtual reality headset, can be made
using the box of a Happy Meal.MCDONALD’S.newsweek.com/tech-science”>TECH & SCIENCE.newsweek.com/topic/virtual-reality”>VIRTUAL REALITY.newsweek.com/topic/mcdonalds-0″>MCDONALD’SMcDonalds is jumping aboard the virtual reality bandwagon by
giving its popular Happy Meal boxes a hi-tech makeover.From Friday, the fast food chain will begin selling Happy Meal
boxes that transform into.newsweek.com/topic/virtual-reality”>VRheadsets
through a series of simple folds and tears.The Happy Goggles initiative is set to be trialled in 14
McDonalds restaurants across Sweden, with 3,500 of the VR headsets available
to customers..newsweek.com/trial”>Try Newsweek for only$1.25 per weekThe idea came about, quite simply, by folding the usual Happy
Meal box in a new way, McDonalds said in a statement.The result, with the addition of a pair of lenses, turned into
the VR Happy Goggles. When combined with a smartphone, the Happy Goggles lower
the threshold so that everybody can afford to experience VR.McDonalds is following similar virtual reality experiments by
other organizations and companies, either as a.youtube.com/watch?v=eamKy74n-vM”>marketing gimmickor an attempt to enhance
customers experience of its product.In 2015,The New York Timesposted 1 million Google
Cardboard headsets to its subscribers in an effort to push forward the
evolution of digital journalism. The publication has since released short films
that can be viewed in virtual reality, immersing viewers in 360-degree
panoramas.For McDonalds, the VR Happy Meal box is being used to promote a
skiing game that can be played using the headset. The company also said it
hopes to make the worlds most famous box… relevant to families for another
30 years.A.happygoggles.se/en/”>websitepromoting the Happy Goggles
states: The Happy Meal simply must move with the times. But evolution doesnt
always mean radical change. For us it meant a bit of ripping, folding and
sliding… We believe the possibilities are endless.SOURCE:
http://www.newsweek.com/virtual-reality-mcdonalds-happy-meals-433019

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