14 Aug Question 1 Retailing on the Internet already accounts for about 25 percent of a

Question
1

Retailing
on the Internet already accounts for about 25 percent of all retail sales.
Answer
True

False
5 points
Question
2

Truck
wholesalers may provide almost the same services as full service wholesalers,
but they usually specialize in perishable products that regular wholesalers
prefer not to carry.
Answer
True
False

5 points
Question
3

Specialty
wholesalers usually sell a very narrow range of products and compete with other
wholesalers who have a broader range of products by offering expert technical
help and/or service to their customers.
Answer
True
False

5 points
Question
4

Agent
wholesalers are very common in international marketing.
Answer
True
False

5 points
Question
5

When a
department store manager decides to offer its female shoppers a free trial of
Clinique’s new skin cream, this is a decision about:
Answer

Product

Place

Promotion

Price

5 points
Question
6

Regarding
supermarkets, which of the following statements is TRUE?
Answer

They average less than $5 million
a year in sales.

Net profits after taxes usually
amount to about 3 percent of sales.

Compared to super warehouse
stores, they offer lower prices and more service.

All of the above are true.

None of the above is true.

5 points
Question
7

“Voluntary
chains” are retailer-sponsored groups–and “cooperative chains”
are wholesaler-sponsored groups–that work together to better compete with corporate
chains.
Answer
True

False
5 points
Question
8

A consumer
who went to shop at a “supercenter” would probably expect not only to
be able to buy food and health care products, but also to leave dry-cleaning or
have shoes repaired.
Answer
True
False

5 points
Question
9

Wholesalers:
Answer

Have had to deal with a
competitive threat posed by large retailers that have taken over wholesale
functions.

Do not use e-commerce to serve
customers.

Face competitive pressure from
shipping companies such as FedEx and UPS that make it easier for producers to
ship directly to customers.

All of the above.

A and C only.

5 points
Question
10

Retailers
who follow a policy of “buy low and sell high” are practicing the
“mass-merchandising concept.”
Answer
True

False
5 points
Question
11

Compared
to conventional retailers, which of the following types of retailers offer a
wider product assortment but less service?
Answer

Convenience stores.

Supermarkets.

Telephone order retailers.

Department stores.

Limited-line stores.

5 points
Question
12

The sale
of candy from a vending machine at a bus station is not considered retailing
since no store is involved.
Answer
True

False
5 points
Question
13

Regarding
supermarkets, which of the following is NOT true?
Answer

They introduced self-service to
reduce their costs.

After-tax profits are very good–averaging 10 to 15 percent of sales.

The newer ones carry 47,000
product items.

They average about $17 million a
year in sales.

They got their start as an
experiment during the Depression.

5 points
Question
14

The
“wheel of retailing” theory says that:
Answer

retailers go through cycles from
high costs and prices to lower costs and profits.

general stores will dominate U.S.
retailing in the next century.

new types of retailers enter as low-status, low-margin, low-price
operators and eventually offer more services and charge higher prices.

all of the above are true.

none of the above are true.

5 points
Question
15

The trend
toward scrambled merchandising can be explained by:
Answer

the “Wheel of Retailing”
Theory.

the fact that cities are getting
larger and larger, and it is harder for a retailer to segment the market.

growing consumer demand for more
service in retail stores.

the fact that some retailers have traditionally used markups which
seem “too high” to other retailers.

the growth of telephone and
direct-mail retailers.

5 points
Question
16

When a
supermarket manager decides to offer online ordering at the store’s Web site,
this is a decision about:
Answer

Product

Place

Promotion

Price

5 points
Question
17

A
consumer’s total cost of shopping on the Internet includes delivery costs in
addition to purchase price.
Answer
True
False

5 points
Question
18

Single-line
stores that used to carry anything they could sell in reasonable volume were
the main retailers in the United States.
Answer
True

False
5 points
Question
19

Which of
the following is NOT a franchise operation?
Answer

Subway (food).

H & R Block (tax work).

Kinko’s (copy center).

7-Eleven (convenience store).

All of the above are franchises.

5 points
Question
20

Telephone
selling (telemarketing) is still extremely popular despite the National Do Not
Call Registry.
Answer
True
False

Question
1Retailing
on the Internet already accounts for about 25 percent of all retail sales.AnswerTrue
False5 points Question
2Truck
wholesalers may provide almost the same services as full service wholesalers,
but they usually specialize in perishable products that regular wholesalers
prefer not to carry.AnswerTrueFalse
5 points Question
3Specialty
wholesalers usually sell a very narrow range of products and compete with other
wholesalers who have a broader range of products by offering expert technical
help and/or service to their customers.AnswerTrueFalse
5 points Question
4Agent
wholesalers are very common in international marketing.AnswerTrueFalse
5 points Question
5When a
department store manager decides to offer its female shoppers a free trial of
Clinique’s new skin cream, this is a decision about:AnswerProductPlacePromotionPrice5 points Question
6Regarding
supermarkets, which of the following statements is TRUE?AnswerThey average less than $5 million
a year in sales.Net profits after taxes usually
amount to about 3 percent of sales.Compared to super warehouse
stores, they offer lower prices and more service.All of the above are true.None of the above is true.5 points Question
7″Voluntary
chains” are retailer-sponsored groups–and “cooperative chains”
are wholesaler-sponsored groups–that work together to better compete with corporate
chains.AnswerTrue
False5 points Question
8A consumer
who went to shop at a “supercenter” would probably expect not only to
be able to buy food and health care products, but also to leave dry-cleaning or
have shoes repaired.AnswerTrueFalse
5 points Question
9Wholesalers:AnswerHave had to deal with a
competitive threat posed by large retailers that have taken over wholesale
functions.Do not use e-commerce to serve
customers.Face competitive pressure from
shipping companies such as FedEx and UPS that make it easier for producers to
ship directly to customers.All of the above.A and C only.5 points Question
10Retailers
who follow a policy of “buy low and sell high” are practicing the
“mass-merchandising concept.”AnswerTrue
False5 points Question
11Compared
to conventional retailers, which of the following types of retailers offer a
wider product assortment but less service?AnswerConvenience stores.Supermarkets.Telephone order retailers.Department stores.Limited-line stores.5 points Question
12The sale
of candy from a vending machine at a bus station is not considered retailing
since no store is involved.AnswerTrue
False5 points Question
13Regarding
supermarkets, which of the following is NOT true?AnswerThey introduced self-service to
reduce their costs.After-tax profits are very good–averaging 10 to 15 percent of sales.The newer ones carry 47,000
product items.They average about $17 million a
year in sales.They got their start as an
experiment during the Depression.5 points Question
14The
“wheel of retailing” theory says that:Answerretailers go through cycles from
high costs and prices to lower costs and profits.general stores will dominate U.S.
retailing in the next century.new types of retailers enter as low-status, low-margin, low-price
operators and eventually offer more services and charge higher prices.all of the above are true.none of the above are true.5 points Question
15The trend
toward scrambled merchandising can be explained by:Answerthe “Wheel of Retailing”
Theory.the fact that cities are getting
larger and larger, and it is harder for a retailer to segment the market.growing consumer demand for more
service in retail stores.the fact that some retailers have traditionally used markups which
seem “too high” to other retailers.the growth of telephone and
direct-mail retailers.5 points Question
16When a
supermarket manager decides to offer online ordering at the store’s Web site,
this is a decision about:AnswerProductPlacePromotionPrice5 points Question
17A
consumer’s total cost of shopping on the Internet includes delivery costs in
addition to purchase price.AnswerTrueFalse
5 points Question
18Single-line
stores that used to carry anything they could sell in reasonable volume were
the main retailers in the United States.AnswerTrue
False5 points Question
19Which of
the following is NOT a franchise operation?AnswerSubway (food).H & R Block (tax work).Kinko’s (copy center).7-Eleven (convenience store).All of the above are franchises.5 points Question
20Telephone
selling (telemarketing) is still extremely popular despite the National Do Not
Call Registry.AnswerTrueFalse

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