14 Aug Question 1(2.5 points) .gif” alt=”Question 1 unsaved”> One of the benefits of v

Question
1(2.5 points)
.gif” alt=”Question 1 unsaved”>
One of the benefits
of value-driven marketing is that attention to customer needs and wants will
likely result in
Question 1 options:

strong connections among competing firms in the
marketplace.

lower prices.

increased competition.

long-term
relationships.

Question
2(2.5 points)
.gif” alt=”Question 2 unsaved”>
Value-driven firms
constantly measure the __________ that customers perceive, compared to the
prices of their offerings.
Question 2 options:

relationships

merchandise

benefits

information

rebates

Question
3(2.5 points)
.gif” alt=”Question 3 unsaved”>
Your roommate, a non-business major,
sees you reading your marketing text. He or she asks, “Why is marketing
important?” You respond by saying all of the following EXCEPT
Question 3 options:

Marketers advise production on how much product
to make.

Marketers tell the logistics department when to
ship products.

Marketers engage customers and develop long-term
relationships.

Marketers identify opportunities to expand.

Marketers
are the most important profit center in any organization.

Question 4(2.5 points)
.gif” alt=”Question 4 unsaved”>
Whenever Arnold calls his
insurance agent, the agent tells Arnold about new types of insurance available.
The agent is pursuing a ________________ growth strategy.
Question 4 options:

market development

diversification

product proliferation

product
development

market penetration

Question
5(2.5 points)
.gif” alt=”Question 5 unsaved”>
Fernando was
thrilled to find out that his company had just decided to invest a great deal
of money in the product he was managing. He knows that even with its recent
high rate of growth and the fact that it was dominating the market, he would
need more money to establish it firmly. Using the BCG portfolio analysis, his
product shares characteristics with other:
Question 5 options:

question marks.

cash cows.

stars.

dogs.

Question 6(2.5 points)
.gif” alt=”Question 6 unsaved”>
Introducing new products or
services to a market segment the company is not currently serving is called:
Question 6 options:

market penetration

product development

market development

product proliferation

diversification

Save
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Question
7(2.5 points)
.gif” alt=”Question 7 unsaved”>
Quitman sells his
business language dictionary to college students throughout the United States.
He wants to sell the book to international students abroad. Quitman wants to
pursue a __________________ growth strategy.
Question 7 options:

product development

diversification

market
development

product proliferation

market penetration

Question
8(2.5 points)
.gif” alt=”Question 8 unsaved”>
Even when big-box discount retailers
enter a market, some small, local retailers survive and prosper. These
retailers have developed a _________________ generating long-term
profitability.
Question 8 options:

successful mission-goal statements

strategic business simulation

sustainable
competitive advantage

market segmentation sufficiency

value-based customer avoidance

Question 9(2.5 points)
.gif” alt=”Question 9 unsaved”>
Almost every banker thinks his or
her firm provides better service than their competitors. If this is accurate,
and customers recognize it, the bank creates and delivers value through:
Question 9 options:

operational excellence

product excellence

customer
excellence

promotional excellence

global excellence

Save
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Question
10(2.5 points)
.gif” alt=”Question 10 unsaved”>
Which of the
following is not one of the four overarching strategies
to create and deliver value and to develop sustainable competitive advantages?
Question 10 options:

Locational excellence

Product excellence

Planning
excellence

Operational excellence

Customer excellence

Question
11(2.5 points)
.gif” alt=”Question 11 unsaved”>
Heather has been assessing a number
of her firm’s products using the Boston Consulting Group approach to portfolio
analysis. She has been trying to assess the strength in a particular market and
is looking at the sales of the product and the overall market as well as the
sales of competitors. Heather is working on determining _________________.
Question 11 options:

cash generation equivalents

relative
market share.

market growth rate

statistical census analysis

competitive advantage

Question
14(2.5 points)
.gif” alt=”Question 14 unsaved”>
To determine how attractive a
particular market is in using the BCG portfolio analysis, __________________ is
established as one axis.
Question 14 options:

market
growth rate

competitive intensity

profit potential

ideal market distribution

relative market share

Question
12(2.5 points)
.gif” alt=”Question 12 unsaved”>
Using the BCG portfolio analysis,
dogs should be phased out unless:
Question 12 options:

the CEO of the firm is a champion of the product.

additional resources could convert the product
into a star.

the market might rebound.

it
complements or boosts the sales of another product.

Question
13(2.5 points)
.gif” alt=”Question 13 unsaved”>
Based on the BCG portfolio analysis,
products in low-growth markets that have received heavy investments and now
have excess resources to spin off are:
Question 13 options:

Valuers

cash cows.

stars.

question marks.

dogs.

Question
15(2.5 points)
.gif” alt=”Question 15 unsaved”>
Chet has been known to say, “If
you ever see me with anything other than a Coke in my hand, check my pulse. I
must be dead. ” When Chet is thirsty for a soft drink, he obviously skips
the _______________ stage of the consumer decision process.
Question 15 options:

evoked set determination

evaluation of alternatives

all of the
above

prepurchase evaluation

information search

Save

Question
28(2.5 points)
.gif” alt=”Question 28 unsaved”>
All of the below are examples of
competitive advantage value creators except…
Question 28 options:

Operational excellence

Locational
excellence

Communication excellence

Product excellence

Save
Question 29(2.5
points)
.gif” alt=”Question 29 unsaved”>
Consumers consider universal,
retrieval, and evoked sets during the ______________ stage of the consumer
decision process.
Question 29 options:

situational factor analysis

postpurchase evaluation

information search

need recognition

evaluation
of alternatives

Save
Question 30(2.5
points)
.gif” alt=”Question 30 unsaved”>
What is the marketing mix?
Question 30 options:

Strategic tools available to marketers

Ways to promote customers

Mix of available marketing resources

The set of
appropriate products and services

Question 16(2.5 points)
.gif” alt=”Question 16 unsaved”>
A product category is in a high
growth market. The product is also doing quite well. This is an example of a
what type of growth strategy?
Question 16 options:

Star

Question mark/problem child

Cash cow

Cash
generator

Save
Previous PageNext Page

Question
18(2.5 points)
.gif” alt=”Question 18 unsaved”>
Consumers, and especially younger are
using things like Facebook, Youtube, text messaging, etc. This
macro-environmental issue can be best described as….
Question 18 options:

Cultural

Economic

Social

Demographic

Question
19(2.5 points)
.gif” alt=”Question 19 unsaved”>
Craig sees his company’s quarterly
sales and profits are significantly above projections and says, “That’s
great. Let’s keep doing what we are doing.” Craig is suggesting they
ignore the ____________ of the marketing planning process.
Question 19 options:

define the business mission.

evaluate
performance

situation analysis

implement marketing mix and resources.

identifying and evaluating opportunities.

Question
20(2.5 points)
.gif” alt=”Question 20 unsaved”>
You are deciding on a very expensive
gift to buy your parents for the 50th anniversary. You are likely going to use
what type of decision rule?
Question 20 options:

Compensatory

Heuristic

Disjunctive

Planned

Question
21(2.5 points)
.gif” alt=”Question 21 unsaved”>
To have an ethical business climate
requires all employees to be dedicated to that goal because:
Question 21 options:

customers are only vaguely interested in a firm’s
ethical standards.

employees have to be taught ethical standards.

managers rarely enforce values unless employees
ask them to do so.

the roots
of ethical conflict often are competing values of individuals.

employees do not have sufficient visionary scope
to understand the ramifications of unethical behavior.

Question
22(2.5 points)
.gif” alt=”Question 22 unsaved”>
During research you
uncover an unmet need in the marketplace. In terms of SWOT this is a(an)…
Question 22 options:

Weakness

Competitive advantage

Strength

Opportunity

Question
23(2.5 points)
.gif” alt=”Question 23 unsaved”>
The Nike swoosh is
familar to people all over the world. This marketing strength is….
Question 23 options:

Marketing budget

Customer loyalty

Brand
recognition

Product quality

Question
24(2.5 points)
.gif” alt=”Question 24 unsaved”>
Hannah knows about
many different clothing brands. These various brands make up her…
Question 24 options:

Retrieval set

Universal
set

Evoked set

Brand set

Question
25(2.5 points)
.gif” alt=”Question 25 unsaved”>
Jimmy likes going
to movies and sometimes takes 30 minutes to pick the movie. This is an example
of…
Question 25 options:

extensive problem solving

High
involvement decision making

Movies are low involvment

Limited problem solving

Question 26(2.5 points)
.gif” alt=”Question 26 unsaved”>
You are a
buyer for a clothing line. You decide to buy from a close friend even though
you know that a competitor’s line is better. This violates what ethics
category?
Question 26 options:

Fairness and honesty

Communication

Conflict
of interest

Business relationships

Save
Previous PageNext Page

Question
27(2.5 points)
.gif” alt=”Question 27 unsaved”>
You buy an expensive watch to wear
when you go out. What Maslow need are you likely addressing?
Question 27 options:

Status

Self actualization

Socialability

Esteem

Question
17(2.5 points)
.gif” alt=”Question 17 unsaved”>
Advertisers using magazine ads often
put a logo and slogan at the bottome of the page. They are most attempting to
influence…
Question 17 options:

Selective
imagery

Selective perception

Selective distortion

Selective retention

Question
31(2.5 points)
.gif” alt=”Question 31 unsaved”>
In a modified rebuy situation,
_________________ are likely to have an advantage in acquiring the order.
Question 31 options:

consumers

current
vendors

gatekeepers

buying centers

resellers

Question
32(2.5 points)
.gif” alt=”Question 32 unsaved”>
Most B2B buying situations can be
categorized as new buys, modified rebuys, and:
Question 32 options:

significant others.

angular dilemmas.

initiator-influenced democratic decisions.

RFPs.

straight
rebuys.

Question
33(2.5 points)
.gif” alt=”Question 33 unsaved”>
Compared to the B2C
process, the information search and alternative evaluation steps in the B2B
process are:
Question 33 options:

less focused on customer value creation.

more
formal and structured.

identical.

based on derived supply analysis.

centrally planned.

Question
38(2.5 points)
.gif” alt=”Question 38 unsaved”>
MTV uses __________ segmentation to
target individuals interested in doing good deeds, and in doing so, it helps
add value without jeopardizing its financial success.
Question 38 options:

altruistic

corporate social responsibility

millennial generation

lifestyle

socio-demographic

Question
34(2.5 points)
.gif” alt=”Question 34 unsaved”>
Firms use a differentiated
segmentation strategy, targeting several market segments with a different
offering each, because:
Question 34 options:

it is easier than mass marketing.

it helps to obtain a bigger share of the market.

it is better than focusing on individual or small
groups of potential customers.

most market segments are too small to be
profitable.

banks are more willing to extend credit to
companies with this strategic approach.

Question
35(2.5 points)
.gif” alt=”Question 35 unsaved”>
Marco was assigned to help create a
positioning strategy for the manufacturing firm where he works by working on
the salient attributes. He should consider:
Question 35 options:

the safety record of the firm and its products.

what the
target marketing would consider the most important.

the characteristics that help his firm win a
state-wide award for excellence in manufacturing.

the ways the sales representatives have been
positioning the firm against the competitors.

the features the engineers feel are most
important for the quality of the product.

Question 36(2.5 points)
.gif” alt=”Question 36 unsaved”>
Almost every political candidate
uses a combination of red, white, and blue in their campaign posters. They are
trying to position themselves in voters’ minds using:
Question 36 options:

value.

symbols.

all of the above.

the competition.

salient attributes.

Save
Previous PageNext Page
Question
37(2.5 points)
.gif” alt=”Question 37 unsaved”>
Whose perceptions are being measured
in a perceptual map?
Question 37 options:

Consumers

Inventors of the products or the current R&D
team

The strategic planners

A company’s executive team

Competitors

Question 39(2.5 points)
.gif” alt=”Question 39 unsaved”>
Marketers often race into
research studies to collect __________________ data because it is designed to
address their specific questions, while _____________ data exist, be cheaper to
access, and sufficiently address the marketer’s questions.
Question 39 options:

secondary; primary

syndicated; primary

structured; unstructured

ratings; unstructured

primary;
secondary

Save
Previous PageNext Page

Question 40(2.5 points)
.gif” alt=”Question 40 unsaved”>
The major advantage of primary
research data is:
Question 40 options:

it can be easily accessed through syndicated data
bases.

it can be
tailored to meet the specific research needs.

it takes less time to collect than secondary
data.

it is general enough to meet many different
researchers’ needs.

all of the above are advantages of primary
research data.

Save
Previous PageNext Page

Question
1(2.5 points) .gif” alt=”Question 1 unsaved”>One of the benefits
of value-driven marketing is that attention to customer needs and wants will
likely result inQuestion 1 options:strong connections among competing firms in the
marketplace.lower prices.increased competition.long-term
relationships.Question
2(2.5 points) .gif” alt=”Question 2 unsaved”>Value-driven firms
constantly measure the __________ that customers perceive, compared to the
prices of their offerings.Question 2 options:relationshipsmerchandisebenefitsinformationrebatesQuestion
3(2.5 points) .gif” alt=”Question 3 unsaved”>Your roommate, a non-business major,
sees you reading your marketing text. He or she asks, “Why is marketing
important?” You respond by saying all of the following EXCEPTQuestion 3 options:Marketers advise production on how much product
to make.Marketers tell the logistics department when to
ship products.Marketers engage customers and develop long-term
relationships.Marketers identify opportunities to expand.Marketers
are the most important profit center in any organization.Question 4(2.5 points) .gif” alt=”Question 4 unsaved”>Whenever Arnold calls his
insurance agent, the agent tells Arnold about new types of insurance available.
The agent is pursuing a ________________ growth strategy.Question 4 options:market developmentdiversificationproduct proliferationproduct
developmentmarket penetration

Question
5(2.5 points) .gif” alt=”Question 5 unsaved”>Fernando was
thrilled to find out that his company had just decided to invest a great deal
of money in the product he was managing. He knows that even with its recent
high rate of growth and the fact that it was dominating the market, he would
need more money to establish it firmly. Using the BCG portfolio analysis, his
product shares characteristics with other:Question 5 options:question marks.cash cows.stars.dogs.Question 6(2.5 points) .gif” alt=”Question 6 unsaved”>Introducing new products or
services to a market segment the company is not currently serving is called:Question 6 options:market penetrationproduct developmentmarket developmentproduct proliferationdiversificationSavePrevious PageNext Page

Question
7(2.5 points) .gif” alt=”Question 7 unsaved”>Quitman sells his
business language dictionary to college students throughout the United States.
He wants to sell the book to international students abroad. Quitman wants to
pursue a __________________ growth strategy.Question 7 options:product developmentdiversificationmarket
developmentproduct proliferationmarket penetrationQuestion
8(2.5 points) .gif” alt=”Question 8 unsaved”>Even when big-box discount retailers
enter a market, some small, local retailers survive and prosper. These
retailers have developed a _________________ generating long-term
profitability.Question 8 options:successful mission-goal statementsstrategic business simulationsustainable
competitive advantagemarket segmentation sufficiencyvalue-based customer avoidanceQuestion 9(2.5 points) .gif” alt=”Question 9 unsaved”>Almost every banker thinks his or
her firm provides better service than their competitors. If this is accurate,
and customers recognize it, the bank creates and delivers value through:Question 9 options:operational excellenceproduct excellencecustomer
excellencepromotional excellenceglobal excellenceSavePrevious PageNext Page

Question
10(2.5 points) .gif” alt=”Question 10 unsaved”>Which of the
following is not one of the four overarching strategies
to create and deliver value and to develop sustainable competitive advantages?Question 10 options:Locational excellenceProduct excellencePlanning
excellenceOperational excellenceCustomer excellenceQuestion
11(2.5 points) .gif” alt=”Question 11 unsaved”>Heather has been assessing a number
of her firm’s products using the Boston Consulting Group approach to portfolio
analysis. She has been trying to assess the strength in a particular market and
is looking at the sales of the product and the overall market as well as the
sales of competitors. Heather is working on determining _________________.Question 11 options:cash generation equivalentsrelative
market share.market growth ratestatistical census analysiscompetitive advantageQuestion
14(2.5 points) .gif” alt=”Question 14 unsaved”>To determine how attractive a
particular market is in using the BCG portfolio analysis, __________________ is
established as one axis.Question 14 options:market
growth ratecompetitive intensityprofit potentialideal market distributionrelative market shareQuestion
12(2.5 points) .gif” alt=”Question 12 unsaved”>Using the BCG portfolio analysis,
dogs should be phased out unless:Question 12 options:the CEO of the firm is a champion of the product.additional resources could convert the product
into a star.the market might rebound.it
complements or boosts the sales of another product.Question
13(2.5 points) .gif” alt=”Question 13 unsaved”>Based on the BCG portfolio analysis,
products in low-growth markets that have received heavy investments and now
have excess resources to spin off are:Question 13 options:Valuerscash cows.stars.question marks.dogs.Question
15(2.5 points) .gif” alt=”Question 15 unsaved”>Chet has been known to say, “If
you ever see me with anything other than a Coke in my hand, check my pulse. I
must be dead. ” When Chet is thirsty for a soft drink, he obviously skips
the _______________ stage of the consumer decision process.Question 15 options:evoked set determinationevaluation of alternativesall of the
aboveprepurchase evaluationinformation searchSaveQuestion
28(2.5 points) .gif” alt=”Question 28 unsaved”>All of the below are examples of
competitive advantage value creators except…Question 28 options:Operational excellenceLocational
excellenceCommunication excellenceProduct excellenceSaveQuestion 29(2.5
points) .gif” alt=”Question 29 unsaved”>Consumers consider universal,
retrieval, and evoked sets during the ______________ stage of the consumer
decision process.Question 29 options:situational factor analysispostpurchase evaluationinformation searchneed recognitionevaluation
of alternativesSaveQuestion 30(2.5
points) .gif” alt=”Question 30 unsaved”>What is the marketing mix?Question 30 options:Strategic tools available to marketersWays to promote customersMix of available marketing resourcesThe set of
appropriate products and servicesQuestion 16(2.5 points) .gif” alt=”Question 16 unsaved”>A product category is in a high
growth market. The product is also doing quite well. This is an example of a
what type of growth strategy?Question 16 options:StarQuestion mark/problem childCash cowCash
generatorSavePrevious PageNext Page

Question
18(2.5 points) .gif” alt=”Question 18 unsaved”>Consumers, and especially younger are
using things like Facebook, Youtube, text messaging, etc. This
macro-environmental issue can be best described as….Question 18 options:CulturalEconomicSocialDemographicQuestion
19(2.5 points) .gif” alt=”Question 19 unsaved”>Craig sees his company’s quarterly
sales and profits are significantly above projections and says, “That’s
great. Let’s keep doing what we are doing.” Craig is suggesting they
ignore the ____________ of the marketing planning process.Question 19 options:define the business mission.evaluate
performancesituation analysisimplement marketing mix and resources.identifying and evaluating opportunities.Question
20(2.5 points) .gif” alt=”Question 20 unsaved”>You are deciding on a very expensive
gift to buy your parents for the 50th anniversary. You are likely going to use
what type of decision rule?Question 20 options:CompensatoryHeuristicDisjunctivePlannedQuestion
21(2.5 points) .gif” alt=”Question 21 unsaved”>To have an ethical business climate
requires all employees to be dedicated to that goal because:Question 21 options:customers are only vaguely interested in a firm’s
ethical standards.employees have to be taught ethical standards.managers rarely enforce values unless employees
ask them to do so.the roots
of ethical conflict often are competing values of individuals.employees do not have sufficient visionary scope
to understand the ramifications of unethical behavior.Question
22(2.5 points) .gif” alt=”Question 22 unsaved”>During research you
uncover an unmet need in the marketplace. In terms of SWOT this is a(an)…Question 22 options:WeaknessCompetitive advantageStrengthOpportunityQuestion
23(2.5 points) .gif” alt=”Question 23 unsaved”>The Nike swoosh is
familar to people all over the world. This marketing strength is….Question 23 options:Marketing budgetCustomer loyaltyBrand
recognitionProduct qualityQuestion
24(2.5 points) .gif” alt=”Question 24 unsaved”>Hannah knows about
many different clothing brands. These various brands make up her…Question 24 options:Retrieval setUniversal
setEvoked setBrand setQuestion
25(2.5 points) .gif” alt=”Question 25 unsaved”>Jimmy likes going
to movies and sometimes takes 30 minutes to pick the movie. This is an example
of…Question 25 options:extensive problem solvingHigh
involvement decision makingMovies are low involvmentLimited problem solvingQuestion 26(2.5 points) .gif” alt=”Question 26 unsaved”>You are a
buyer for a clothing line. You decide to buy from a close friend even though
you know that a competitor’s line is better. This violates what ethics
category?Question 26 options:Fairness and honestyCommunicationConflict
of interestBusiness relationshipsSavePrevious PageNext Page

Question
27(2.5 points) .gif” alt=”Question 27 unsaved”>You buy an expensive watch to wear
when you go out. What Maslow need are you likely addressing?Question 27 options:StatusSelf actualizationSocialabilityEsteemQuestion
17(2.5 points) .gif” alt=”Question 17 unsaved”>Advertisers using magazine ads often
put a logo and slogan at the bottome of the page. They are most attempting to
influence…Question 17 options:Selective
imagerySelective perceptionSelective distortionSelective retentionQuestion
31(2.5 points) .gif” alt=”Question 31 unsaved”>In a modified rebuy situation,
_________________ are likely to have an advantage in acquiring the order.Question 31 options:consumerscurrent
vendorsgatekeepersbuying centersresellersQuestion
32(2.5 points) .gif” alt=”Question 32 unsaved”>Most B2B buying situations can be
categorized as new buys, modified rebuys, and:Question 32 options:significant others.angular dilemmas.initiator-influenced democratic decisions.RFPs.straight
rebuys.Question
33(2.5 points) .gif” alt=”Question 33 unsaved”>Compared to the B2C
process, the information search and alternative evaluation steps in the B2B
process are:Question 33 options:less focused on customer value creation.more
formal and structured.identical.based on derived supply analysis.centrally planned.Question
38(2.5 points) .gif” alt=”Question 38 unsaved”>MTV uses __________ segmentation to
target individuals interested in doing good deeds, and in doing so, it helps
add value without jeopardizing its financial success.Question 38 options:altruisticcorporate social responsibilitymillennial generationlifestylesocio-demographicQuestion
34(2.5 points) .gif” alt=”Question 34 unsaved”>Firms use a differentiated
segmentation strategy, targeting several market segments with a different
offering each, because:Question 34 options:it is easier than mass marketing.it helps to obtain a bigger share of the market.it is better than focusing on individual or small
groups of potential customers.most market segments are too small to be
profitable.banks are more willing to extend credit to
companies with this strategic approach.Question
35(2.5 points) .gif” alt=”Question 35 unsaved”>Marco was assigned to help create a
positioning strategy for the manufacturing firm where he works by working on
the salient attributes. He should consider:Question 35 options:the safety record of the firm and its products.what the
target marketing would consider the most important.the characteristics that help his firm win a
state-wide award for excellence in manufacturing.the ways the sales representatives have been
positioning the firm against the competitors.the features the engineers feel are most
important for the quality of the product.Question 36(2.5 points) .gif” alt=”Question 36 unsaved”>Almost every political candidate
uses a combination of red, white, and blue in their campaign posters. They are
trying to position themselves in voters’ minds using:Question 36 options:value.symbols.all of the above.the competition.salient attributes.Save .gif” alt=”Question 37 unsaved”>Whose perceptions are being measured
in a perceptual map?Question 37 options:ConsumersInventors of the products or the current R&D
teamThe strategic plannersA company’s executive teamCompetitorsQuestion 39(2.5 points) .gif” alt=”Question 39 unsaved”>Marketers often race into
research studies to collect __________________ data because it is designed to
address their specific questions, while _____________ data exist, be cheaper to
access, and sufficiently address the marketer’s questions.Question 39 options:secondary; primarysyndicated; primarystructured; unstructuredratings; unstructuredprimary;
secondarySavePrevious PageNext Page

Question 40(2.5 points) .gif” alt=”Question 40 unsaved”>The major advantage of primary
research data is:Question 40 options:it can be easily accessed through syndicated data
bases.it can be
tailored to meet the specific research needs.it takes less time to collect than secondary
data.it is general enough to meet many different
researchers’ needs.all of the above are advantages of primary
research data.SavePrevious PageNext Page

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