14 Aug Question 1 Apex Corporation is a wholesaler for Global Electronics in the French

Question 1
Apex Corporation is a wholesaler for Global Electronics in the French market.
Global Electronics discovered that Apex Corp. was diverting some of their goods
to the English market. Apex Corp. could get a greater profit in the English
market because the goods were bought by the firm at a cheaper price in France.
In the context of the above scenario, which of the following forms of business
is Apex engaged in?

Black marketing.

Parallel
importing.

Backwashing.

Industrial piracy.

Smuggling.

Question 2
A(n) _____ is a domestic middleman set up in a foreign country or U.S.
possession that can obtain a corporate tax exemption on a portion of the
earnings generated by the sale or lease of export property.

Webb-Pomerene export association

manufacturer’s export agent

export management company

complementary marketer

foreign
sales corporation

Question 3
Home-country middlemen are also known as _____ middlemen.

area

local

merchant

domestic

regional

Question 4
Which of the following is one of the six Cs of distribution channel
strategy?

Communication

Continuity

Capacity

Commission

Contribution

Question 5
Which of the following modes of distribution affords the most control
over the distribution channels but often at a cost that is not practical?

Complementary marketers.

Direct
sales force.

Export associations.

Trading companies.

Export management companies.

Question 6
Most middlemen have little loyalty to their vendors. They handle brands
in good times when the line is making money but quickly reject such products
within a season or a year if they fail to produce during that period. This is
an example of problems associated with which of the following six Cs of
distribution channel strategy?

Character

Continuity

Control

Cost

Capital requirement

Question 7
_____ take title to manufacturers’ goods and assume the trading risks.

Merchant
middlemen

Brokers

Buying offices

Export agent

Agent middlemen

Question 8
Which of the following statements is true regarding an import-oriented
distribution structure?

The importer-wholesaler traditionally performs
most of the marketing functions.

The relationship between the importer and any
middleman is similar to that found in a mass-marketing system.

Several independent agencies providing functions
such as advertising, marketing research, financing are a part of this
distribution structure.

The idea of a channel as a chain of
intermediaries performing specific activities is common.

This
distribution system is national in scope.

Question 9
_____ has long been considered the most effective nontariff barrier to
the Japanese market.

The Japanese population

The
Japanese distribution structure

Japanese culture

The Japanese import and export procedure

Intense competition in Japan

Question 10
In the context of types of domestic middlemen, the WTO in 2003 ruled
_____ to be in violation of international trade rules, thus starting a major
trade dispute with the European Union.

foreign
sales corporations

direct marketing partnerships

trading companies

export promotion companies

Webb-Pomerene export associations

Question 11
One of the reasons for the notably low use of foreign national consumer
magazines by international advertisers is that:

consumers in most countries rarely read
magazines.

few
magazines provide reliable circulation data.

they publish content only in English.

subscription to magazines has reduced as the
Internet gains popularity.

advertising in magazines is costly as compared to
other advertising media.

Question 12

Which of the following elements of integrated marketing communications is
related to encouraging the press to cover positive stories about companies and
managing unfavorable rumors, stories, and events?

Public relations

Direct selling

Trade shows

Personal selling

Sales promotion

Question 13

Meta Garbon, a manufacturer of sports bicycles, in a bid to tap the enormous
market for bicycles in China promote their cycles as premium sporting and
leisure bicycles. They use various cycling legends and sports celebrities as
brand ambassadors, and use television, radio, and newspapers as media.
Bicycles in China are used mainly by the working class for commutation, and
the main users of bicycles did not relate to Meta Garbon’s products and the
promotional campaign was a failure. During which of the following steps of the
IMC process did Meta Garbon go wrong?

Information source selection.

Selection of message channel.

Encoding.

Decoding.

Noise cancellation.

uestion 14

While developing an international advertisement campaign, which of the
following is the first step of the process?

Compose and secure a budget based on what is required to meet goals.

Specify the goals of the communication.

Select effective media.

Execute the campaign.

Perform marketing research.

Question 15

In the context of the communications process in advertising, problems of
literacy, media availability, and types of media create challenges in the
communications process at the _____ step.

feedback

decoding

message channel selection

encoding

message selection

Question 16

During which step of the international communications process does the
receiver of the message interpret symbolism transmitted from the information
source?

Selecting a message

Encoding

Selecting a message channel

Decoding

Identifying the sources of noise

Question 17

In the context of international advertising, _____ is the neon capital of the
world.

Paris

Honk Kong

London

Sydney

Braslia

Question 18

For most companies, which of the following are the major components in the
marketing communications mix?

Public relations and advertising.

Direct selling and trade shows.

Advertising and personal selling.

Public relations and sales promotions.

Direct selling and sales promotions.

uestion 19

_____ are marketing activities that stimulate consumer purchases and improve
retailer or middlemen effectiveness and cooperation.

Sales promotion

Advertising

Trade shows

Direct selling

Public relations

Question 20

In-store demonstrations, samples, coupons, contests, and sweepstakes are
examples of _____ devices.

personal selling

sales promotions

trade shows

direct selling

public relations

Question 1Apex Corporation is a wholesaler for Global Electronics in the French market.
Global Electronics discovered that Apex Corp. was diverting some of their goods
to the English market. Apex Corp. could get a greater profit in the English
market because the goods were bought by the firm at a cheaper price in France.
In the context of the above scenario, which of the following forms of business
is Apex engaged in?Black marketing.Parallel
importing.Backwashing.Industrial piracy.Smuggling.Question 2A(n) _____ is a domestic middleman set up in a foreign country or U.S.
possession that can obtain a corporate tax exemption on a portion of the
earnings generated by the sale or lease of export property.Webb-Pomerene export associationmanufacturer’s export agentexport management companycomplementary marketerforeign
sales corporationQuestion 3Home-country middlemen are also known as _____ middlemen.arealocalmerchantdomesticregionalQuestion 4Which of the following is one of the six Cs of distribution channel
strategy?CommunicationContinuityCapacityCommissionContributionQuestion 5Which of the following modes of distribution affords the most control
over the distribution channels but often at a cost that is not practical?Complementary marketers.Direct
sales force.Export associations.Trading companies.Export management companies.Question 6Most middlemen have little loyalty to their vendors. They handle brands
in good times when the line is making money but quickly reject such products
within a season or a year if they fail to produce during that period. This is
an example of problems associated with which of the following six Cs of
distribution channel strategy?CharacterContinuityControlCostCapital requirementQuestion 7_____ take title to manufacturers’ goods and assume the trading risks.Merchant
middlemenBrokersBuying officesExport agentAgent middlemenQuestion 8Which of the following statements is true regarding an import-oriented
distribution structure?The importer-wholesaler traditionally performs
most of the marketing functions.The relationship between the importer and any
middleman is similar to that found in a mass-marketing system.Several independent agencies providing functions
such as advertising, marketing research, financing are a part of this
distribution structure.The idea of a channel as a chain of
intermediaries performing specific activities is common.This
distribution system is national in scope.Question 9_____ has long been considered the most effective nontariff barrier to
the Japanese market.The Japanese populationThe
Japanese distribution structureJapanese cultureThe Japanese import and export procedureIntense competition in JapanQuestion 10In the context of types of domestic middlemen, the WTO in 2003 ruled
_____ to be in violation of international trade rules, thus starting a major
trade dispute with the European Union.foreign
sales corporationsdirect marketing partnershipstrading companiesexport promotion companiesWebb-Pomerene export associationsQuestion 11One of the reasons for the notably low use of foreign national consumer
magazines by international advertisers is that:consumers in most countries rarely read
magazines.few
magazines provide reliable circulation data.they publish content only in English.subscription to magazines has reduced as the
Internet gains popularity.advertising in magazines is costly as compared to
other advertising media.

Public relations

Direct selling

Trade shows

Personal selling

Sales promotion

Information source selection.

Selection of message channel.

Encoding.

Decoding.

Noise cancellation.

Compose and secure a budget based on what is required to meet goals.

Specify the goals of the communication.

Select effective media.

Execute the campaign.

Perform marketing research.

feedback

decoding

message channel selection

encoding

message selection

Selecting a message

Encoding

Selecting a message channel

Decoding

Identifying the sources of noise

Paris

Honk Kong

London

Sydney

Braslia

Public relations and advertising.

Direct selling and trade shows.

Advertising and personal selling.

Public relations and sales promotions.

Direct selling and sales promotions.

Sales promotion

Advertising

Trade shows

Direct selling

Public relations

personal selling

sales promotions

trade shows

direct selling

public relations

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