14 Aug Question 1.1.(TCO 3) Advertising to teens typically depicts _____. (Po

Question 1.1.(TCO 3) Advertising to
teens typically depicts _____. (Points
: 5)

respected adults recommending
the product
qualified experts explaining
the benefit of the product
“in” teens using
the product
family members of two or
three generations using the product together

Question 2.2.(TCO 5) Research has
indicated that the color _____ creates feelings of arousal and stimulates
appetite. (Points : 5)

blue
red
yellow
black

Question 3.3.(TCO 2) When new immigrants
arrive in this country, they tend to cluster geographically. The primary
source of information and advice for this group comes from which of the
following? (Points : 5)

Advertising
Consulates or embassies
The local community where the
immigrant locates
Relatives in the immigrant’s
home country

Question 4.4.(TCO 1) Walmart tracks the
habits of the 100 million customers who visit its stores each week and
responds with products and services directed toward those customers’
needs based on the information collected. This is an example of _____
marketing. (Points : 5)

undifferentiated
database
relationship
consumer-generated

Question 5.5.(TCO
1) Identify the difference between a need and a want.(Points : 40)

Question 6.6.(TCO
7) Describe the basic premise of motivational research and how it might be
conducted.(Points : 40)

Question 1.1.(TCO 3) Advertising to
teens typically depicts _____. (Points
: 5) respected adults recommending
the product
qualified experts explaining
the benefit of the product
“in” teens using
the product
family members of two or
three generations using the product together

Question 2.2.(TCO 5) Research has
indicated that the color _____ creates feelings of arousal and stimulates
appetite. (Points : 5) blue
red
yellow
black

Question 3.3.(TCO 2) When new immigrants
arrive in this country, they tend to cluster geographically. The primary
source of information and advice for this group comes from which of the
following? (Points : 5) Advertising
Consulates or embassies
The local community where the
immigrant locates
Relatives in the immigrant’s
home country

Question 4.4.(TCO 1) Walmart tracks the
habits of the 100 million customers who visit its stores each week and
responds with products and services directed toward those customers’
needs based on the information collected. This is an example of _____
marketing. (Points : 5) undifferentiated
database
relationship
consumer-generated

Question 5.5.(TCO
1) Identify the difference between a need and a want.(Points : 40)Question 6.6.(TCO
7) Describe the basic premise of motivational research and how it might be
conducted.(Points : 40)

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