14 Aug MKTG 522 Marketing Economics Week 1 Marketing Plan Topic Discussion Question 1,
MKTG 522 Marketing Economics
Week 1
Marketing
Plan Topic
Discussion
Question 1, Market Research
Discussion
Question 2, Strategic Marketing Planning
Week 2
Marketing
Plan First Draft
Discussion
Question 1, Consumer Buying Behavior
Discussion
Question 2, Target Market Selection
Week 3
Checkpoint
Discussion
Question 1, Branding
Discussion
Question 2, Competitive Strategies
Week 4
Marketing
Plan Second Draft
Discussion
Question 1, Pricing Strategies
Discussion
Question 2, Marketing of Services
Week 5
Checkpoint
Discussion
Question 1, Channels of Distribution
Discussion
Question 2, Retailing, Wholesaling, and Logistics
Week 6
Marketing
Plan Third Draft
Discussion
Question 1, Marketing Communications
Discussion
Question 2, Advertising Effectiveness
Week 7
Marketing
Plan Final Paper
Marketing
Plan Presentation
Discussion
Question 1, International Markets
Discussion
Question 2, Ethics and Social Responsibility
Week 8
Final ExamMKTG 522 Marketing EconomicsWeek 1Marketing
Plan TopicDiscussion
Question 1, Market ResearchDiscussion
Question 2, Strategic Marketing PlanningWeek 2Marketing
Plan First DraftDiscussion
Question 1, Consumer Buying BehaviorDiscussion
Question 2, Target Market SelectionWeek 3CheckpointDiscussion
Question 1, BrandingDiscussion
Question 2, Competitive StrategiesWeek 4Marketing
Plan Second DraftDiscussion
Question 1, Pricing StrategiesDiscussion
Question 2, Marketing of ServicesWeek 5CheckpointDiscussion
Question 1, Channels of DistributionDiscussion
Question 2, Retailing, Wholesaling, and LogisticsWeek 6Marketing
Plan Third DraftDiscussion
Question 1, Marketing CommunicationsDiscussion
Question 2, Advertising EffectivenessWeek 7Marketing
Plan Final PaperMarketing
Plan PresentationDiscussion
Question 1, International MarketsDiscussion
Question 2, Ethics and Social ResponsibilityWeek 8Final Exam
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