14 Aug Assessment AssessmentAssignment 3 Task: Show mobile site navigation Introduction

Assessment
AssessmentAssignment 3
Task:
Show mobile site navigation
Introduction to Marketing
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Description

Marks out of

Wgt (%)

Due Date

Assignment 3

100

60

18 October 2015

Continuing on from Assignment 2, using the same product discussed
in Assignment 2.
a) Provide a brief description of the product & target
market from Assignment 2 (for the benefit of the marker).
b) Consider each of the four P’s i.e. product, price,
promotion and placement. Using the concepts you have learnt about describe how
each is applied for your selected product and market. You need to cover these
specific areas:
PRODUCT -product type/
classification and marketing mix implications?PLACEMENT -describe the
products channel structure?PROMOTION -describe all the promotional
tools used for the product and include 2 examples. Discuss why you think they
are good (or bad) promotions for the product.?PRICING -develop a
perceptual map for your product, describe your map and the competitors relative
placement on the map. From this map discuss what pricing strategy is likely
being used for the product.
* In each section include what is happening with your
product for each concept (application) and how that relates to the course
concepts (theory)*
c) Based on your answers in the previous section, summarize
the overall marketing mix for this product. e.g. This product is a convenience
product, that is distributed through a dual distribution strategy etc etc.
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d) Discuss the Product Life Cycle for your product and the
marketing mix implications for the stage of the PLC you determine your product
to be in.
e) Develop some creative suggestions how the company might
deal with the marketing mix for this product and market in the future. When you
make a change to any part of the marketing mix (product promotion price or
placement) you will need to consider how that will impact the remaining parts.
Your ideas do not have to be economically viable or feasable in this case. This
is your opportunity to have some fun with your product. Please note that the
marking criteria for this part of the assignment focuses on your creative
suggestions for improving the product offering.
f) Complete a self-assessment relating to yourself (not the
product). This is a very important part of the assignment.
How did you use the feedback from assessment 1 to help you
improve??What do you consider were your strengths and weaknesses in completing
the assignment? What is your learning style and what things you learnt about
yourself by doing this assignment that might be helpful for future
assignments.?You should also consider the material/ research you used to
compile the assignment (what type of resources did you use and how did they
help with writing this assignment).
g) Include a List of references and evidence of using a range
of sources.
Format:
You have the choice of presenting the assignment as a Power
Point Presentation or a Formal Report. Both will be assessed for their
structure and formatting. Both formats must provide a reference list, correct
spelling/grammar & in-text references.
POWERPOINTIf you choose to use a
Power Point Presentation you do notactually deliver the presentation,
but prepare slides with a script (between 2000 & 3000 words) of what would
be said during the presentation [go to view / notes view – slide at the top,
notes at the bottom]. * [separate scripts in a word document will not beconsidered
for marking]
FORMAL REPORTIf you choose to do a
formal report you are expected to include: letter of transmittal; title page;
exec. summary; table of contents; formal introduction; conclusions &
recommendations; reference list). In order to meet the marking criteria you
will need to ensure you include a balance of text & graphics (e.g. figures/theoretical
models/examples).
YOU MUSTalso submit the feedback
sheet from Assignment 1 for the benefit of the marker. Failure to do so will
result in a 5 mark penalty.
SLIDE LIMIT: 20 30 slides?WORD COUNT LIMIT
(script or report only): 2000 3000 words
Assignment 3 template & marking criteria
Open and save a copy of this Assignment 3 template and use
this to assist you in developing your presentation.
View the Assignment 3 marking criteria to assist you in
developing your presentation.
.png”>.png”>.png”>.png”>

AssessmentAssessmentAssignment 3Task:Show mobile site navigationIntroduction to Marketing.png”>.png”>DescriptionMarks out ofWgt (%)Due DateAssignment 31006018 October 2015Continuing on from Assignment 2, using the same product discussed
in Assignment 2.a) Provide a brief description of the product & target
market from Assignment 2 (for the benefit of the marker).b) Consider each of the four P’s i.e. product, price,
promotion and placement. Using the concepts you have learnt about describe how
each is applied for your selected product and market. You need to cover these
specific areas:PRODUCT -product type/
classification and marketing mix implications?PLACEMENT -describe the
products channel structure?PROMOTION -describe all the promotional
tools used for the product and include 2 examples. Discuss why you think they
are good (or bad) promotions for the product.?PRICING -develop a
perceptual map for your product, describe your map and the competitors relative
placement on the map. From this map discuss what pricing strategy is likely
being used for the product.* In each section include what is happening with your
product for each concept (application) and how that relates to the course
concepts (theory)*c) Based on your answers in the previous section, summarize
the overall marketing mix for this product. e.g. This product is a convenience
product, that is distributed through a dual distribution strategy etc etc..png”>.png”>.png”>.png”>d) Discuss the Product Life Cycle for your product and the
marketing mix implications for the stage of the PLC you determine your product
to be in.e) Develop some creative suggestions how the company might
deal with the marketing mix for this product and market in the future. When you
make a change to any part of the marketing mix (product promotion price or
placement) you will need to consider how that will impact the remaining parts.
Your ideas do not have to be economically viable or feasable in this case. This
is your opportunity to have some fun with your product. Please note that the
marking criteria for this part of the assignment focuses on your creative
suggestions for improving the product offering.f) Complete a self-assessment relating to yourself (not the
product). This is a very important part of the assignment.How did you use the feedback from assessment 1 to help you
improve??What do you consider were your strengths and weaknesses in completing
the assignment? What is your learning style and what things you learnt about
yourself by doing this assignment that might be helpful for future
assignments.?You should also consider the material/ research you used to
compile the assignment (what type of resources did you use and how did they
help with writing this assignment).g) Include a List of references and evidence of using a range
of sources.Format:You have the choice of presenting the assignment as a Power
Point Presentation or a Formal Report. Both will be assessed for their
structure and formatting. Both formats must provide a reference list, correct
spelling/grammar & in-text references.POWERPOINTIf you choose to use a
Power Point Presentation you do notactually deliver the presentation,
but prepare slides with a script (between 2000 & 3000 words) of what would
be said during the presentation [go to view / notes view – slide at the top,
notes at the bottom]. * [separate scripts in a word document will not beconsidered
for marking]FORMAL REPORTIf you choose to do a
formal report you are expected to include: letter of transmittal; title page;
exec. summary; table of contents; formal introduction; conclusions &
recommendations; reference list). In order to meet the marking criteria you
will need to ensure you include a balance of text & graphics (e.g. figures/theoretical
models/examples).YOU MUSTalso submit the feedback
sheet from Assignment 1 for the benefit of the marker. Failure to do so will
result in a 5 mark penalty.SLIDE LIMIT: 20 30 slides?WORD COUNT LIMIT
(script or report only): 2000 3000 wordsAssignment 3 template & marking criteriaOpen and save a copy of this Assignment 3 template and use
this to assist you in developing your presentation.View the Assignment 3 marking criteria to assist you in
developing your presentation..png”>.png”>.png”>.png”>

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