14 Aug MKT 340Group Project Report and Presentation OutlineGeneral:19 pages of text (do

MKT 340Group Project Report and Presentation OutlineGeneral:19 pages of text (double spaced, Times Roman, 12 point), plus tables, charts,figures etc. in an appendix as needed)2 companies – one doing well (dominant), one not so well (less dominant)Analyze and compare these two businesses with regard to their marketing practicesPrimary and secondary research-based2 progress reports4-6 member groups recommendedA hard copy of the report is due in class on the first day of presentations:Tuesday, December 2nd. An electronic copy also needs to be submitted viaBlackboard by the end of the day.Project Presentations (December 2nd, 4th, 9th, 11th)Peer evaluations (due December 12th)General things to look for:Writing flows and reads cohesively and clearlyRelevant sections are included given topic and goals; if not included , there must bea clear explanation or reasonRecommendations are tied to data collected (primary and secondary)Quality of exhibits – clear, relevant, referenced in body of projectOverall impression – neat, well put together, sections clearly labeled, grammaticaland typographical accuracy, page numbersUSE “We”References are not included in the 19 pagesThe appendix holds the graphics/research surveyShoot for 17 pages of writing and then more of graphics andsurvey and referencesCAN USE HEADERS!! For each new subject paragraphMARCO:Need to include: Cover page, Executive summary (one page) and Table of contents(one page)(1-2 pages) Who are the companies?Provide an overview of the companies and the industry.(1-2 pages) What is happening?Is it clear who is more successful? Based on what criteria? (Financial data may beused)(1-2 pages) Why?Customer Analysis – need to include:o Why Company X’s customers chose Product X and why Company Y’scustomers chose Product Yo Customer segmentationo Customer analysis (primary and secondary data)o Identified unmet needsHannah:(one page, can be done with the four box approach or written out in paragraph form if inparagraph form needs to be more like 2 pages)Self-analysis – need to include:o SWOT analysis (for both companies)(1-2 pages) Competitor analysis – need to include:o Analysis of what Company X’s customers think of Company Y and whatCompany Y’s customers think of Company X(should be gathered through your data collection efforts)o SWOT analysis (for 2 key competitors)(1-2 pages) Regulatory/political/technological/industry analysis – need toconsider/include:o What is the impact of regulatory/political/technological/industry policies,trends or activities on the marketing activities of these companies?o Whether certain trends in industry, technology, and govt. regulation favorone company over the other. How?WENDY:(1-2 pages) Product analysis – need to include:o Analysis of product features, segmentation, product differentiation, targetmarkets(1-2 pages) Pricing analysis – need to include:o Analysis and comparison of pricing strategiesGENNARO:(1-2 pages) Positioning and promotion analysis – need to include:o Differences in advertising: e.g. frequency, depth, targeting, incentiveso Differences in sales promotion, PR, direct marketingo Different approaches – e.g. product-focused vs. customer-focused (how?)o Effectiveness of overall promotional approaches and promotional mix(1-2 pages) Distribution analysis – need to include:o Differences in distribution: e.g. number, location and types of channels oroutlets; effectiveness of channels; size and effectiveness of sales forceo Consider the different ways the product gets to the final consumer and thesupply chain/process(1-2 pages) RecommendationsBalanced recommendations for each companyEnsure recommendations are related to the analysis and whether they address theunmet needs of customersEach group member comes up with some recommendations and then we can put itall together (half page from each member)Group Project Presentation:Each group will have approximately 12 minutes of presentation time + 3 minutesfor questions.All group members MUST be present in class for the final group presentation.Power point slides and visual aids are strongly encouraged, but not required.Each group must submit a hard copy of their presentation slides (where applicable)for the instructor at the beginning of their presentation. An electronic copy shouldalso be emailed by the end of the day.Groups will be assessed both on content and deliveryDress professionally!The paper is due on Tuesday after break, but we don’t present until the last day last slot,so we have some time to do the powerpoint.It’s about 4-5 pages a person so shouldn’t be too bad to write some stuff down and put ittogether, I will take it in and have it proof read by a colleague of mine he has done a lotof other readings for me and helps with flow, transitions, and amount of data and then Iwill put it in a binding and have it ready for Tuesday! If you have some questions text meat 6519687779 or email me at mrcastro06@gmail.comMake sure you schedule an individual appointment they are very helpful and haveexamples of other papers so it’s easy to see what it’s supposed to look like

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