14 Aug Assignment 1: Part A: Your Marketing PlanDue Week 4 and worth 200 pointsFrom the

Assignment 1: Part A: Your Marketing PlanDue Week 4 and worth 200 pointsFrom the start of this course, you have accessed the Interactive Marketing Plan tool and used the step-by-step guide to complete Part A of your marketing plan. You are required to submit a marketing plan for a hypothetical product-based company. Your plan must include the company’s background information, and information collected from Steps 1-4 of the Interactive Marketing Plan, located in the course shell. Note: Some elements may not be covered in the Interactive Marketing Plan and will require additional research.For information on Website analytics, visit Google Analytics at http://www.google.com/analytics/why/.Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.Write a five to six (5-6) page paper in which you:1. Construct a concise executive summary that provides the details of the outcomes of your marketing plan outcomes. The relevant outcomes include profitability, shareholder returns, and return on investment. 2. Conduct an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces. 3. Specify the primary and secondary target markets for your company. Be sure to cover the 4Ps, 5Cs and STP. 4. Conduct a performance analysis with set benchmarks of 50% to 75% per annualized plan. Your analysis should include at least four (4) of the following metrics: tracking downloads of Website content, Website visitors, increases in market share, customer value, new product adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement. Develop four (4) quantitative and (4) qualitative marketing objectives from your chosen metrics.5. Conduct both a SWOT analysis and needs analysis for your product. Each analysis should examine four (4) strengths, weaknesses, opportunities, and threats for your company. 6. Use at least four (4) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources. Your assignment must follow these formatting requirements:? Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.? Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.Assignment 2: Part B: Your Marketing PlanDue Week 6 and worth 240 pointsFrom the start of this course, you have accessed the Interactive Marketing Plan tool and used the step-by-step guide to complete Part B of your marketing plan. You are required to submit a marketing plan for a hypothetical product-based company. Your plan must include the company’s mission, introduction and branding, and information collected from Step 5 of the Interactive Marketing Plan, located in the course shell. Note: Some elements may not be covered in the Interactive Marketing Plan and will require additional research.Note: You may create and /or make all necessary assumptions needed for the completion of this assignment.Write a four to five (4-5) page paper in which you:1. Revise your executive summary from Assignment 1, based on feedback from your instructor.2. Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension.3. Develop a marketing strategy for your product and determine an appropriate time table for execution of the plan (e.g., phase 1, phase 2, etc.). Provide a rationale for your response.4. Develop a positioning statement which should include, at a minimum, a benefit, user, competitive, or innovative statement about your product. Provide a rationale for your time frame for execution of your positioning statement. 5. Examine the relevant marketing science of customer behavior for your product.6. Develop your company’s mission statement and company introduction.7. Use at least three (3) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources. Your assignment must follow these formatting requirements:? Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.? Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.Assignment 3: Part C: Your Marketing PlanDue Week 8 and worth 280 pointsFrom the start of this course, you have accessed the Interactive Marketing Plan tool and used the step-by-step guide to complete Part C of your marketing plan. You are required to submit a marketing plan for a hypothetical product-based company. Your plan must include the company’s social media strategy, and information collected from Steps 6-7 of the Interactive Marketing Plan, located in the course shell. Note: Some elements may not be covered in the Interactive Marketing Plan and will require additional research.Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.Write a six to seven (6-7) page paper in which you:1. Develop the company’s branding, pricing, and distribution strategy.2. Provide the following marketing strategy information:a. Classify the company’s major competitors as inter- or intra-competitors. Categorize the competitors’ major strengths and weaknesses.b. Develop the differentiation strategy in relation to the closest competitor. c. Establish whether the company’s intention is to be a leader or follower within the industry. d. Assess the level of impact that the salient macro-environmental issues (e.g., legal, technological, social, and economic, etc.) and trends with which the company must contend could potentially have on the company’s marketing strategy.e. Discuss the marketing research tools that you used in your marketing strategy. 3. Construct an implementation strategy for your hypothetical company in which you specify theessential activities and responsibilities. Include a timetable for completion of each component of your strategy.4. Develop a five (5) year expansion plan that includes future profitability and market share growth.Include necessary graphs to explain your plan.5. Specify two (2) social media and / or media tools that you would use as you develop your plan. Justify each of your chosen tools.6. Choose two (2) performance standards, two (2) monitory methods, and two (2) financial controls that you would implement that differ from the standards that you had provided in Assignment 1.Justify your choices.7. Assess the potential for your company’s overall performance in relation to the marketing plan objectives.8. Suggest the integrated marketing communications that are most relevant for your marketing plan. Relate each marketing communication to your company’s advertising strategy.9. Use at least five (5) academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.Assignment 4: Part D: Your Marketing Plan – Video PresentationDue Week 10 and worth 200 points Imagine that you are pitching your hypothetical service-based company’s marketing plan to the Shark Tank Team for possible investment. Use a tablet, smartphone, laptop, desktop, or traditional video recorder to record a three to five (3-5) minute dynamic video in which you present your full marketing plan from Assignments 1, 2, and 3.Note: If you are using a tablet or smartphone you will need to email the video file to yourself, then save it to a computer in order to upload to Blackboard. You may want to upload your video to a file sharing service, such as Dropbox, if your email will not let you send a large video file. Dropbox is accessible from all smartphones and tablets from the Dropbox app.Once you are ready to upload your video to Blackboard, view the Kaltura video tutorial found in your online course shell (Week 10).Please use the following naming convention in the popup window for your video once it is finished uploading:Title: Your First Name, Your Last Name – Shark Tank Investment Video PitchTags: MKT500, Shark TankDescription: First Name, Last Name – MKT500 Assignment 4 (Date Uploaded ex. 5-23-2014)Note: Check with your professor for any additional instructions. If you do not have access to a video camera or necessary hardware to complete this assignment, please contact your professor.Tips to prepare for your video:? Create note cards? Practice in front of a mirror and / or friends? Review materials thoroughly ? Be persuasive? Be professional? Be creative ? Have fun! Create a two to five (2-5) minute video presentation in which you:1. Present the major points of your marketing plan.2. Project your voice in order to clearly convey your ideas.3. Present in a professional manner.4. Use technology (e.g., i.e. audio quality, video quality, naming conventions) to convey ideas.5. Use voice inflection and proper grammar.The specific course learning outcomes associated with this assignment are:? Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps.? Develop strategies to assess performance and achieve marketing goals.? Create an effective marketing plan. MKT 500 – Assignments and Rubrics? Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing. ? Evaluate the basis for market segmentation and approaches to segmentation. ? Evaluate target customer segments and positioning products within these segments. ? Develop branding strategies for existing and new products. ? Develop pricing strategies and distribution channels for products.? Analyze integrated marketing communications and its relationship to advertising strategy.? Design customer satisfaction evaluation processes and quality assurance measurements.? Evaluate marketing research tools involved in the marketing process.? Use technology and information resources to research issues in marketing management.

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