14 Aug Question 1.1. (TCO 3) When ninth graders saw movies with actors smoking, their
Question 1.1. (TCO 3) When ninth graders saw movies with
actors smoking, their own intent to smoke was _____. (Points : 5)
decreased
constant
increased only
if they already smoked
increased
Question 2.2. (TCO 5) When a gas station blows “fresh
coffee smell” around the gas pumps to tempt customers to come inside for a
cup, the gas station is using a form of _____ marketing to influence customers.
(Points : 5)
one-on-one
subliminal
differentiated
sensory
Question 3.3. (TCO 2) Ethnic groups with a(n) _____ tend to
relax their identification with their country of origin. (Points : 5)
recent
population growth
longer history
in the United States
increasing
household income
ethnic
symbolism
Question 4.4. (TCO 1) For marketers, _____ is the most
important marketing phenomenon of this decade. (Points : 5)
consumer-generated content
culture jamming
transformative
consumer research
economics of
information
Question 5. 5. (TCO 1) Identify the difference between a
need and a want. (Points : 40)
Question 6. 6. (TCO 7) Describe the basic premise of
motivational research and how it might be conducted. (Points : 40)
Question 1.1. (TCO 3) When ninth graders saw movies with
actors smoking, their own intent to smoke was _____. (Points : 5) decreased constant increased only
if they already smoked increasedQuestion 2.2. (TCO 5) When a gas station blows “fresh
coffee smell” around the gas pumps to tempt customers to come inside for a
cup, the gas station is using a form of _____ marketing to influence customers.
(Points : 5) one-on-one subliminal differentiated sensoryQuestion 3.3. (TCO 2) Ethnic groups with a(n) _____ tend to
relax their identification with their country of origin. (Points : 5) recent
population growth longer history
in the United States increasing
household income ethnic
symbolismQuestion 4.4. (TCO 1) For marketers, _____ is the most
important marketing phenomenon of this decade. (Points : 5)
consumer-generated content culture jamming transformative
consumer research economics of
informationQuestion 5. 5. (TCO 1) Identify the difference between a
need and a want. (Points : 40) Question 6. 6. (TCO 7) Describe the basic premise of
motivational research and how it might be conducted. (Points : 40)
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