14 Aug Week 5 Assignment Your assignment this week is to review the IKEA Case Study b

Week 5 Assignment

Your
assignment this week is to review the IKEA Case Study below. While reviewing it, consider it as background
information for your upcoming presentation to the IKEA Senior Management Team. More details on your upcoming PowerPoint
presentation to the management team are provided at the end of the case study guidelines.

Deliver the Value: IKEA Case Study

IKEA is a Swedish-owned global business founded in 1943. The
business generates annual revenues of 27 billion euros and employs 139,000
people in 298 stores and 26 countries. The values and design philosophy of the
founder continue to underpin the brand. These values might be summed up as
frugal, democratic, environmentally aware, and design oriented. IKEA has become
synonymous with Swedish lifestyle. The stores are virtually identical across
the globe and sell a range of globally sourced flat-packed furniture products
as well as a range of related furnishings for the homethe stores offer
customers a Swedish experience by incorporating restaurants and a variety of
customer services intended to simplify the shopping process (e.g., childcare).
What is interesting about IKEA is that customers have become a significant part
of the value creating processcustomers play a key role in terms of logistics
and in production. By performing the assembly of the flat-packed furniture,
customers complete the final stages in the production process. In terms of
logistics, the customer moves goods from warehouse-style storage through the
checkout, and then transports the goods home. The trade-off for the consumer is
lower prices and immediate gratificationfurniture is typically sold using just
in time (JIT) inventory management, which means that once a customer has placed
an order, the furniture then goes into production and is delivered to the
customers home some 34 months later.

IKEAs senior management has in the past pursued an
aggressive expansion policy, but management is currently changing direction,
adopting a slower rate of expansion and investing in existing stores. The
company plans to increase sales by 10% a year to 2020, thereby doubling annual
sales revenues. Management is concerned about how expansion in the BRIC
countries, particularly India and China, is pursued. There are fears about
preserving the companys culture in these huge markets (Milne, 2013).

Sources:
http://www.ikea.com/ms/en_US/this-is-ikea/company-information/index.html

Milne, R. (2013, September 1). Ikea signals slower
expansion. Financial Times.

What do you think?
What would you do? What problems do you foresee and how will this impact IKEAs
Swedish concept? Please recommend a marketing solution that will help IKEA achieve
growth in either India or China based on your understanding of the place P and
how delivering the value is evolving.

Please use the case study guidelines below to perform a
brief analysis, identify the problem, suggest alternative solutions, and make
recommendations for the implementation of the solution that you believe is the
best fit.

Case Study
Guidelines

1.
Analysis of the
Current SituationThe proper context must be established
for the case analysis. Please provide a SWOT analysis in a SWOT box.

Research: Identify the key
environmental factors such as industry trends, level of competitiveness,
customer perceptions, legal considerations, and evolving technology at the
outset of the analysis.

Summarize the key aspects of the internal
environment of the firm in terms of strengths and weaknesses and the external
environment in terms of opportunities and threats to the firm in your SWOT box.

2.
The Target MarketIdentify your target market: Who is your
target customer? In terms of demographics and lifestyle, what aspects of
consumer behavior provide insights into this group of customers?

3.
The ProblemIdentification of key
problem(s). It is easy to identify symptoms of
problems while failing to identify the real problems. For example, declining
sales may be identified as a problem, when the decline is only symptomatic of
more complex problems that are harder to observe. Make a clear distinction
between what is identified as the problem and the symptoms of the problems.

4.
Alternative
SolutionsIdentify and
evaluate alternatives. Develop reasonable alternatives and
evaluate them in terms of feasibility, projected costs advantages,
disadvantages, and potential short-term and long-term consequences.

5.
Recommended
Course of ActionSelecta course of action and provide the appropriate
strategies and tactics to accomplish the chosen course. Justify your choice in
terms of your analysis. As most practitioners know, charting a course of action
can be a difficult job, but implementation is the true challenge. Produce a
workable action plan that would have a reasonable probability of success in the
implementation phase.

This assignment will be a presentation using PowerPoint.Develop
a set of at least five (5) PowerPointslides to
present the findings of your analysis. Some additional research is expected. The
IKEA website is highly informative. Use APA format and include an additional
slide with your sources. Assume that your analysis will be presented to the
IKEA senior management team and that your job depends on it!

Grading Rubric:

Outline

Points

Description

Best
Practices
Followed

15/15

At least 5 slides that
follow provided best practices:

First slide should include the Title of the Presentation, Students
name, Course Name and Number, Professors name and date submitted

Each slide should have a clear and meaningful title

Keep text to a minimum, limit slides to five bullet points

Use simple, non-distracting slide design with easy-to-read font

Add meaningful graphics but do notuse animations or sound
files in a recorded Presentation

Analysis
of Situation/SWOT

15/15

The
proper context must be established for the case analysis. Please provide a
SWOT analysis in a SWOT box.

Target
Market

15/15

Identify your target market: Who is your target customer? In
terms of demographics and lifestyle, what aspects of consumer behavior
provide insights into this group of customers?

Problem

15/15

Identification of key problem(s). It is easy to identify symptoms of problems while failing to
identify the real problems. For example, declining sales may be identified as
a problem, when the decline is only symptomatic of more complex problems that
are harder to observe. Make a clear distinction between what is identified as
the problem and the symptoms of the problems.

Alternative
Solutions

15/15

Identify and evaluate alternatives. Develop reasonable alternatives and evaluate them in terms of
feasibility, projected costs advantages, disadvantages, and potential
short-term and long-term consequences.

Final
Solution Proposal

15/15

Selecta course
of action and provide the appropriate strategies and tactics to accomplish
the chosen course. Justify your choice in terms of your analysis. As most
practitioners know, charting a course of action can be a difficult job, but
implementation is the true challenge. Produce a workable action plan that
would have a reasonable probability of success in the implementation phase.

Editing,
spelling, grammar; Sources on last slide in APA format

10/10

Written
at a graduate level, more than 5 error results in 0 points.

Total

100

Notes
to student.

Week 5 AssignmentYour
assignment this week is to review the IKEA Case Study below. While reviewing it, consider it as background
information for your upcoming presentation to the IKEA Senior Management Team. More details on your upcoming PowerPoint
presentation to the management team are provided at the end of the case study guidelines.Deliver the Value: IKEA Case StudyIKEA is a Swedish-owned global business founded in 1943. The
business generates annual revenues of 27 billion euros and employs 139,000
people in 298 stores and 26 countries. The values and design philosophy of the
founder continue to underpin the brand. These values might be summed up as
frugal, democratic, environmentally aware, and design oriented. IKEA has become
synonymous with Swedish lifestyle. The stores are virtually identical across
the globe and sell a range of globally sourced flat-packed furniture products
as well as a range of related furnishings for the homethe stores offer
customers a Swedish experience by incorporating restaurants and a variety of
customer services intended to simplify the shopping process (e.g., childcare).
What is interesting about IKEA is that customers have become a significant part
of the value creating processcustomers play a key role in terms of logistics
and in production. By performing the assembly of the flat-packed furniture,
customers complete the final stages in the production process. In terms of
logistics, the customer moves goods from warehouse-style storage through the
checkout, and then transports the goods home. The trade-off for the consumer is
lower prices and immediate gratificationfurniture is typically sold using just
in time (JIT) inventory management, which means that once a customer has placed
an order, the furniture then goes into production and is delivered to the
customers home some 34 months later.IKEAs senior management has in the past pursued an
aggressive expansion policy, but management is currently changing direction,
adopting a slower rate of expansion and investing in existing stores. The
company plans to increase sales by 10% a year to 2020, thereby doubling annual
sales revenues. Management is concerned about how expansion in the BRIC
countries, particularly India and China, is pursued. There are fears about
preserving the companys culture in these huge markets (Milne, 2013).Sources:http://www.ikea.com/ms/en_US/this-is-ikea/company-information/index.htmlMilne, R. (2013, September 1). Ikea signals slower
expansion. Financial Times.What do you think?
What would you do? What problems do you foresee and how will this impact IKEAs
Swedish concept? Please recommend a marketing solution that will help IKEA achieve
growth in either India or China based on your understanding of the place P and
how delivering the value is evolving.Please use the case study guidelines below to perform a
brief analysis, identify the problem, suggest alternative solutions, and make
recommendations for the implementation of the solution that you believe is the
best fit.Case Study
Guidelines1.
Analysis of the
Current SituationThe proper context must be established
for the case analysis. Please provide a SWOT analysis in a SWOT box.
Research: Identify the key
environmental factors such as industry trends, level of competitiveness,
customer perceptions, legal considerations, and evolving technology at the
outset of the analysis.
Summarize the key aspects of the internal
environment of the firm in terms of strengths and weaknesses and the external
environment in terms of opportunities and threats to the firm in your SWOT box.
2.
The Target MarketIdentify your target market: Who is your
target customer? In terms of demographics and lifestyle, what aspects of
consumer behavior provide insights into this group of customers?3.
The ProblemIdentification of key
problem(s). It is easy to identify symptoms of
problems while failing to identify the real problems. For example, declining
sales may be identified as a problem, when the decline is only symptomatic of
more complex problems that are harder to observe. Make a clear distinction
between what is identified as the problem and the symptoms of the problems.4.
Alternative
SolutionsIdentify and
evaluate alternatives. Develop reasonable alternatives and
evaluate them in terms of feasibility, projected costs advantages,
disadvantages, and potential short-term and long-term consequences.5.
Recommended
Course of ActionSelecta course of action and provide the appropriate
strategies and tactics to accomplish the chosen course. Justify your choice in
terms of your analysis. As most practitioners know, charting a course of action
can be a difficult job, but implementation is the true challenge. Produce a
workable action plan that would have a reasonable probability of success in the
implementation phase.This assignment will be a presentation using PowerPoint.Develop
a set of at least five (5) PowerPointslides to
present the findings of your analysis. Some additional research is expected. The
IKEA website is highly informative. Use APA format and include an additional
slide with your sources. Assume that your analysis will be presented to the
IKEA senior management team and that your job depends on it!Grading Rubric:OutlinePointsDescription Best
Practices Followed 15/15At least 5 slides that
follow provided best practices:
First slide should include the Title of the Presentation, Students
name, Course Name and Number, Professors name and date submitted
Each slide should have a clear and meaningful title
Keep text to a minimum, limit slides to five bullet points
Use simple, non-distracting slide design with easy-to-read font
Add meaningful graphics but do notuse animations or sound
files in a recorded PresentationAnalysis
of Situation/SWOT15/15The
proper context must be established for the case analysis. Please provide a
SWOT analysis in a SWOT box.Target
Market 15/15Identify your target market: Who is your target customer? In
terms of demographics and lifestyle, what aspects of consumer behavior
provide insights into this group of customers?Problem 15/15Identification of key problem(s). It is easy to identify symptoms of problems while failing to
identify the real problems. For example, declining sales may be identified as
a problem, when the decline is only symptomatic of more complex problems that
are harder to observe. Make a clear distinction between what is identified as
the problem and the symptoms of the problems.Alternative
Solutions15/15Identify and evaluate alternatives. Develop reasonable alternatives and evaluate them in terms of
feasibility, projected costs advantages, disadvantages, and potential
short-term and long-term consequences. Final
Solution Proposal15/15Selecta course
of action and provide the appropriate strategies and tactics to accomplish
the chosen course. Justify your choice in terms of your analysis. As most
practitioners know, charting a course of action can be a difficult job, but
implementation is the true challenge. Produce a workable action plan that
would have a reasonable probability of success in the implementation phase.Editing,
spelling, grammar; Sources on last slide in APA format10/10Written
at a graduate level, more than 5 error results in 0 points.Total100Notes
to student.

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