14 Aug Question 1(1 point) .gif” alt=”Question 1 unsaved”> Reminder advertising is ide

Question 1(1 point)
.gif” alt=”Question 1 unsaved”>
Reminder
advertising is ideal for maintaining customer relationships for mature
products.
Question
1 options:

1) True

2) False

Save
Question 2(1 point)
.gif” alt=”Question 2 unsaved”>
Which of
the following is true of advertising in the new marketing communications model?
Question
2 options:

1)

Advertisers
are trying to boost print media advertising to counter the rise of digital
media.

2)

Advertisers are spending more money
on mass-media marketing techniques like network television.

3)

Advertisers
are using highly targeted media to reach smaller customer segments with
personalized, interactive messages.

4)

Advertisers
are use more broadcasting techniques to reach target customers.

5)

Advertisers
have stopped using narrowcasting techniques to reach target customers.

Save
Question 3(1 point)
.gif” alt=”Question 3 unsaved”>
Which of
the following is an example of a combination of sales promotions and direct
marketing?
Question
3 options:

1)

a company
giving discounts on their product prices in order to gain a brand image

2)

a company
releasing a nationwide television ad with every buyer having a chance to
win a lottery price

3)

a company
holding a press conference to talk about their new product

4)

a
company’s sales force meeting customers directly and providing customized
messages that suit that particular customer

5)

a company e-mailing a customer
about a discount on a product during a festival season

Save
Question 4(1 point)
.gif” alt=”Question 4 unsaved”>
The aim
of ________ is to make ads themselves so entertaining, or so useful, that
people want to watch them.
Question
4 options:

1)

branded
entertainment

2)

advertainment

3)

social
advertising

4)

subliminal
advertising

5)

infotainment
advertising

Save
Question 5(1 point)
.gif” alt=”Question 5 unsaved”>
Advertising
using the affordable method of budget setting depends on the total revenues of
the company.
Question
5 options:

1) True

2) False

Question 6(1 point)
.gif” alt=”Question 6 unsaved”>
A company using a press release
to explain the resignation of its former CEO who was involved in a scandal is
an example of a company using ________ to maintain its company image.

Question 6 options:

1)

personal
selling

2)

sales promotion

3)

public
relations

4)

direct
marketing

5)

advertising

Save

Question
7(1 point)
.gif” alt=”Question 7 unsaved”>
The Zavyr Corporation, a
manufacturer of electronics products, is planning to release a new product into
the market. They are hoping to tap into a new market of commercial tracking
devices. The product to be released, FindIt, is unlike previous tracking devices
in that it is virtually unnoticeable and cheap. But FindIt will primarily only
help to find objects lost within a living space, as it has a low frequency
detection range. Which of the following kinds of techniques would suit the
Zavyr Corporation for advertising FindIt?

Question 7 options:

1)

informative advertising

2)

reminder
advertising

3)

classified
advertising

4)

comparative
advertising

5)

personalized
advertising

Save

Question
8(1 point)
.gif” alt=”Question 8 unsaved”>
Which of the following is a
shortcoming of advertising?

Question 8 options:

1)

It does
not allow dramatization of brand or company.

2)

It only provides one-way
communication with customers.

3)

It is
too customized and only attracts niche markets.

4)

It can
only be used to attract target or specific customers.

5)

It is
the most expensive promotion tool for companies.

Save

Question
9(1 point)
.gif” alt=”Question 9 unsaved”>
Which of the following is an
advantage of using television as an advertising medium?

Question 9 options:

1)

low cost per exposure

2)

high
audience selectivity

3)

low
absolute cost

4)

low ad
clutter

5)

prominent
exposure

Save

Question
10(1 point)
.gif” alt=”Question 10 unsaved”>
Which of the following is the
quickest medium through which a company can advertise or send a message to its
customers?

Question 10 options:

1)

magazines

2)

radio

3)

television

4)

the Internet

5)

direct
mailing

Question 11(1 point)

.gif” alt=”Question 11 unsaved”>
How is spending on advertising
calculated in the affordable method of setting an advertising budget?

Question 11 options:

1)

based on
the company’s objectives set for accomplishment

2)

based on an amount remaining after
operating expenses and capital outlays are deducted from total revenues

3)

based on
a certain percentage of current or forecasted sales

4)

based on
a percentage of the unit sales price

5)

based on
matching a competitors advertising outlays

Save

Question
12(1 point)
.gif” alt=”Question 12 unsaved”>
The Trainstar Company is a
sportswear equipment manufacturer that is planning to release a new line of
energy drinks called Revitalizer. In the ad for the energy drink the company
showed different people going for a morning jog, working out in a gym,
jazzercising, and doing aerobics. At the end of the ad, there are clips of
these people stopping their activity, drinking Revitalizer, becoming visibly
re-energized after drinking, and then continuing their exercises. Which of the
following kind of advertising styles did the Trainstar Company use for the
Revitalizer ad?

Question 12 options:

1)

scientific
advertising

2)

technical
expertise

3)

personality
symbol

4)

testimonial
evidence

5)

lifestyle

Save

Question
13(1 point)
.gif” alt=”Question 13 unsaved”>
One of the limitations of using
magazines as a medium for advertising is its long ad purchasing lead time.

Question 13 options:

1) True

2) False

Save

Question
14(1 point)
.gif” alt=”Question 14 unsaved”>
Reach is a measure of the
percentage of people in the target market who are exposed to the ad campaign
during a given period of time.

Question 14 options:

1) True

2) False

Save

Question
15(1 point)
.gif” alt=”Question 15 unsaved”>
In the promotion mix, ________
performs the functions of building a good rapport with entities outside the
company, building up a good corporate image, and handling or heading off unfavorable
rumors, stories, and events.

Question 15 options:

1)

personal
selling

2)

sales
promotion

3)

crowdsourcing

4)

advertising

5)

public relations

SaveQuestion 1(1 point) .gif” alt=”Question 1 unsaved”>Reminder
advertising is ideal for maintaining customer relationships for mature
products.Question
1 options:1) True2) FalseSaveQuestion 2(1 point) .gif” alt=”Question 2 unsaved”>Which of
the following is true of advertising in the new marketing communications model?Question
2 options:1)Advertisers
are trying to boost print media advertising to counter the rise of digital
media.2)Advertisers are spending more money
on mass-media marketing techniques like network television.3)Advertisers
are using highly targeted media to reach smaller customer segments with
personalized, interactive messages.4)Advertisers
are use more broadcasting techniques to reach target customers.5)Advertisers
have stopped using narrowcasting techniques to reach target customers.SaveQuestion 3(1 point) .gif” alt=”Question 3 unsaved”>Which of
the following is an example of a combination of sales promotions and direct
marketing?Question
3 options:1)a company
giving discounts on their product prices in order to gain a brand image2)a company
releasing a nationwide television ad with every buyer having a chance to
win a lottery price3)a company
holding a press conference to talk about their new product4)a
company’s sales force meeting customers directly and providing customized
messages that suit that particular customer5)a company e-mailing a customer
about a discount on a product during a festival seasonSaveQuestion 4(1 point) .gif” alt=”Question 4 unsaved”>The aim
of ________ is to make ads themselves so entertaining, or so useful, that
people want to watch them.Question
4 options:1)branded
entertainment2)advertainment3)social
advertising4)subliminal
advertising5)infotainment
advertisingSaveQuestion 5(1 point) .gif” alt=”Question 5 unsaved”>Advertising
using the affordable method of budget setting depends on the total revenues of
the company.Question
5 options:1) True2) False.gif” alt=”Question 6 unsaved”>A company using a press release
to explain the resignation of its former CEO who was involved in a scandal is
an example of a company using ________ to maintain its company image.

1)personal
selling

2)sales promotion

3)public
relations

4)direct
marketing

5)advertising.gif” alt=”Question 7 unsaved”>The Zavyr Corporation, a
manufacturer of electronics products, is planning to release a new product into
the market. They are hoping to tap into a new market of commercial tracking
devices. The product to be released, FindIt, is unlike previous tracking devices
in that it is virtually unnoticeable and cheap. But FindIt will primarily only
help to find objects lost within a living space, as it has a low frequency
detection range. Which of the following kinds of techniques would suit the
Zavyr Corporation for advertising FindIt?

1)informative advertising

2)reminder
advertising

3)classified
advertising

4)comparative
advertising

5)personalized
advertising.gif” alt=”Question 8 unsaved”>Which of the following is a
shortcoming of advertising?

1)It does
not allow dramatization of brand or company.

2)It only provides one-way
communication with customers.

3)It is
too customized and only attracts niche markets.

4)It can
only be used to attract target or specific customers.

5)It is
the most expensive promotion tool for companies..gif” alt=”Question 9 unsaved”>Which of the following is an
advantage of using television as an advertising medium?

1)low cost per exposure

2)high
audience selectivity

3)low
absolute cost

4)low ad
clutter

5)prominent
exposure.gif” alt=”Question 10 unsaved”>Which of the following is the
quickest medium through which a company can advertise or send a message to its
customers?

1)magazines

2)radio

3)television

4)the Internet

5)direct
mailing.gif” alt=”Question 11 unsaved”>How is spending on advertising
calculated in the affordable method of setting an advertising budget?

1)based on
the company’s objectives set for accomplishment

2)based on an amount remaining after
operating expenses and capital outlays are deducted from total revenues

3)based on
a certain percentage of current or forecasted sales

4)based on
a percentage of the unit sales price

5)based on
matching a competitors advertising outlays.gif” alt=”Question 12 unsaved”>The Trainstar Company is a
sportswear equipment manufacturer that is planning to release a new line of
energy drinks called Revitalizer. In the ad for the energy drink the company
showed different people going for a morning jog, working out in a gym,
jazzercising, and doing aerobics. At the end of the ad, there are clips of
these people stopping their activity, drinking Revitalizer, becoming visibly
re-energized after drinking, and then continuing their exercises. Which of the
following kind of advertising styles did the Trainstar Company use for the
Revitalizer ad?

1)scientific
advertising

2)technical
expertise

3)personality
symbol

4)testimonial
evidence

5)lifestyle.gif” alt=”Question 13 unsaved”>One of the limitations of using
magazines as a medium for advertising is its long ad purchasing lead time.1) True2) False.gif” alt=”Question 14 unsaved”>Reach is a measure of the
percentage of people in the target market who are exposed to the ad campaign
during a given period of time.1) True2) False.gif” alt=”Question 15 unsaved”>In the promotion mix, ________
performs the functions of building a good rapport with entities outside the
company, building up a good corporate image, and handling or heading off unfavorable
rumors, stories, and events.

1)personal
selling

2)sales
promotion

3)crowdsourcing

4)advertising

5)public relations

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