14 Aug At the end of Week 4, you will submit a substantial draft to your instructor for

At the end of Week 4, you will submit a substantial draft to your instructor for grading and feedback. Read Appendix A in the text. Be sure to download the Marketing Plan outline from Doc Sharing. It is recommended that you start work on your draft in Week 2 after your instructor has approved your topic. Use the Marketing Plan outline as a guide to the required content for your marketing plan. Complete as much as you are able in order to get a good start and an initial draft ready to submit at the end of Week 4.BUSN319
MARKETING PLAN OUTLINE A. Cover
Page 1. Marketing Plan for Organization/Company name: 2. Proposed by: 3. Submitted to: 4. Date: B. Table of Contents Pages 1… Executive Summary…………………………………………………………………………………………. 1.0 2… Company Description……………………………………………………………………………………….. 0.5 3… Strategic Focus and Plan…………………………………………………………………………………… 1.0 a. Mission/Vision Statements b. Goals c. Core Competency and Sustainable Competitive
Advantage 4… Situation Analysis……………………………………………………………………………………………… 1.0 a. SWOT analysis Internal Strengths and Weaknesses:
Management, Offerings, Marketing, Personnel, Finance, Manufacturing, and
Research and Development (R & D) External Opportunities and Threats:
Consumer/Social, Economic, Technological, Competitive, and Legal/Regulatory b. Industry Analysis c. Competitor Analysis d. Company Analysis e. Customer Analysis 5… Market-Product Focus………………………………………………………………………………………. 2.0 a. Marketing and Product Objectives b. Target Markets c. Points of Difference d. Positioning 6… Marketing Program…………………………………………………………………………………………… 2.0 a. Product Strategy b. Price Strategy (i) Breakeven
Analysis c. Promotion Strategy d. Place (Distribution) Strategy 7… Financial Data and Projections…………………………………………………………………………… 1.0 a. Past Sales Revenues b. Five-Year Projections 8… Organizational Structure……………………………………………………………………………………. 0.5 9… Implementation…………………………………………………………………………………………………. 1.0 10… Evaluation and Control………………………………………………………………………………………. 0.5
11. Bibliography
At the end of Week 4, you will submit a substantial draft to your instructor for grading and feedback. Read Appendix A in the text. Be sure to download the Marketing Plan outline from Doc Sharing. It is recommended that you start work on your draft in Week 2 after your instructor has approved your topic. Use the Marketing Plan outline as a guide to the required content for your marketing plan. Complete as much as you are able in order to get a good start and an initial draft ready to submit at the end of Week 4. A. Cover
Page 1. Marketing Plan for Organization/Company name: 2. Proposed by: 3. Submitted to: 4. Date: B. Table of Contents Pages 1… Executive Summary…………………………………………………………………………………………. 1.0 2… Company Description……………………………………………………………………………………….. 0.5 3… Strategic Focus and Plan…………………………………………………………………………………… 1.0 a. Mission/Vision Statements b. Goals c. Core Competency and Sustainable Competitive
Advantage 4… Situation Analysis……………………………………………………………………………………………… 1.0 a. SWOT analysis Internal Strengths and Weaknesses:
Management, Offerings, Marketing, Personnel, Finance, Manufacturing, and
Research and Development (R & D) External Opportunities and Threats:
Consumer/Social, Economic, Technological, Competitive, and Legal/Regulatory b. Industry Analysis c. Competitor Analysis d. Company Analysis e. Customer Analysis 5… Market-Product Focus………………………………………………………………………………………. 2.0 a. Marketing and Product Objectives b. Target Markets c. Points of Difference d. Positioning 6… Marketing Program…………………………………………………………………………………………… 2.0 a. Product Strategy b. Price Strategy (i) Breakeven
Analysis c. Promotion Strategy d. Place (Distribution) Strategy 7… Financial Data and Projections…………………………………………………………………………… 1.0 a. Past Sales Revenues b. Five-Year Projections 8… Organizational Structure……………………………………………………………………………………. 0.5 9… Implementation…………………………………………………………………………………………………. 1.0 10… Evaluation and Control………………………………………………………………………………………. 0.5
11. Bibliography

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