14 Aug 1.Saint Louis Ice Cream Company produces ultra-rich ice cream, which it sells in

1.Saint Louis Ice Cream Company produces ultra-rich ice cream, which it sells in the Missouri area. Last year, it managed to exceed its target return on investment (ROI) for the current fiscal year. The following results were found on its financial statements:Gross revenues:$250,000Total assets:$500,000Gross profits:$100,000Total liabilities:$200,000Net profits after tax:$ 55,000Owners equity:$300,000What was the actual ROI for the Saint Louis Ice Cream Company?a.6.67 percentb.11 percentc.20 percentd.28 percente.100 percent2. Monthly output at Air Stream Campers, Inc. changed from 24 to 25 tag-along campers, and the total costs changed from $8,000 to $9,700. What is the marginal cost for this company?a.$1,200b.$1,500c.$1,700d.$17,700e.$22,7003. An office supply store can buy a desk for $200. If the store owner sells the desk for $500, what is the markup based on the selling price?a.15 percentb.20 percentc.25 percentd.33 percente.60 percent4.An office supply store can buy a PC console for $200. If the store owner sells the PC console for $500, what is the markup based on the cost?a.15 percentb.20 percentc.40 percentd.60 percente.150 percent5. You are a new hire in the Krispy Crme Donuts Marketing Dept. The President has just asked you: What is Krispy Crme Donuts market share of the U.S. Retail Coffee Market. Using the below numbers, what should you reply?Market DefinitionTotal Coffee SalesKrispy Crme Donuts SalesTotal Coffee Market$8,000,000,000$80,000,000U.S. Retail Coffee Market$6,000,000,000$80,000,000U.S. Retail Ground Coffee Market$4,500,000,000$80,000,000U.S. Retail Caffeinated Ground$3,000,000,000$80,000,000Coffee MarketU.S. Retail Caffeinated Ground$230,000,000$80,000,000Coffee Market in the Mid-AtlanticRegiona.1.0 percentb.1.3 percentc.1.8 percentd.2.7 percente.32 percent6. Executives of the Dell Computer Company, Inc. have produced a new personal computer for the rapidly expanding business student market. The following cost information pertains to the new computer:Intel Processor and mother board $75 (Variable Cost)Monitor $175 (Variable Cost)Assembly & testing (direct labor) $150 (Variable Cost)Advertising and promotion $500,000 (Fixed Cost)New machines and factory overhead $400,000 (Fixed Cost)Selling Price $800Calculate the break-even volume in units.a.800 unitsb.1,056 unitsc.1,100 unitsd.1,900 unitse.2,250 units1.Saint Louis Ice Cream Company produces ultra-rich ice cream, which it sells in the Missouri area. Last year, it managed to exceed its target return on investment (ROI) for the current fiscal year. The following results were found on its financial statements:Gross revenues:$250,000Total assets:$500,000Gross profits:$100,000Total liabilities:$200,000Net profits after tax:$ 55,000Owners equity:$300,000What was the actual ROI for the Saint Louis Ice Cream Company?a.6.67 percentb.11 percentc.20 percentd.28 percente.100 percent2. Monthly output at Air Stream Campers, Inc. changed from 24 to 25 tag-along campers, and the total costs changed from $8,000 to $9,700. What is the marginal cost for this company?a.$1,200b.$1,500c.$1,700d.$17,700e.$22,7003. An office supply store can buy a desk for $200. If the store owner sells the desk for $500, what is the markup based on the selling price?a.15 percentb.20 percentc.25 percentd.33 percente.60 percent4.An office supply store can buy a PC console for $200. If the store owner sells the PC console for $500, what is the markup based on the cost?a.15 percentb.20 percentc.40 percentd.60 percente.150 percent5. You are a new hire in the Krispy Crme Donuts Marketing Dept. The President has just asked you: What is Krispy Crme Donuts market share of the U.S. Retail Coffee Market. Using the below numbers, what should you reply?Market DefinitionTotal Coffee SalesKrispy Crme Donuts SalesTotal Coffee Market$8,000,000,000$80,000,000U.S. Retail Coffee Market$6,000,000,000$80,000,000U.S. Retail Ground Coffee Market$4,500,000,000$80,000,000U.S. Retail Caffeinated Ground$3,000,000,000$80,000,000Coffee MarketU.S. Retail Caffeinated Ground$230,000,000$80,000,000Coffee Market in the Mid-AtlanticRegiona.1.0 percentb.1.3 percentc.1.8 percentd.2.7 percente.32 percent6. Executives of the Dell Computer Company, Inc. have produced a new personal computer for the rapidly expanding business student market. The following cost information pertains to the new computer:Intel Processor and mother board $75 (Variable Cost)Monitor $175 (Variable Cost)Assembly & testing (direct labor) $150 (Variable Cost)Advertising and promotion $500,000 (Fixed Cost)New machines and factory overhead $400,000 (Fixed Cost)Selling Price $800Calculate the break-even volume in units.a.800 unitsb.1,056 unitsc.1,100 unitsd.1,900 unitse.2,250 units

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