Week 10! Here are the instructions for the 1-Page Marketing Plan: Part 3-Customers:
For the third assignment, you will use the provided template to complete the next three boxes or the After phase of the 1-Page Marketing Plan, addressing what happens once your prospects have been converted to customers. Again, you will then list your Top 5 Action steps to move your plan forward. After that, you will submit the entire marketing plan along with a 3-5 minute video. In the video, you will discuss your marketing plan and the activities associated with it. See the sample 1-page marketing plans to provide examples of the type of information that you can put into this third section.
In the first box, you will address how you’ll Deliver a World Class Experience. In this area, you will simply outline the methods you will use to deliver an amazing experience to your customers (building community, presentation, service, etc.).
In the second box, you will address how you will Increase Customer Lifetime Value. What plans will you utilize to retain your customers and make them purchase more?
In the third box, you will address how you will Orchestrate and Stimulate Referrals. What methods will you utilize to get more referrals for your business (through your current customers or strategic partnerships).
Then, you will list the Top Five Action Steps. Here you will simply list your top 5 steps for delivering a world class experience, increasing customer lifetime value and stimulating referrals. What actions will you take to make these things happen and to put your plan into motion?
1. Step 1
2. Step 2
3. Step 3
4. Step 4
5. Step 5
Lastly, you will combine all 9 boxes in the provide template and submit your entire 1-Page Marketing Plan along with a 3-minute video explaining the plan and your marketing strategy moving forward. Both items should be uploaded to Blackboard by Sunday midnight of Week 10. Good luck and let your professor know if you have any questions!
Formatting Requirements for this assignment are as follows:
Complete the provided template in Microsoft Word.
Your video should be no more than 5 minutes in length.
In week 10, there will be a dedicated area where everyone can upload their videos into the comments area of that post.
Upload your Video in the Facebook Course Shell to deliver your video.
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