14 Aug five step marketing research approach
a minimum 350- to 525-word analysis that include the following:
- Select four of the following methods and explain how they should be used by your company to align best with your target segment and product definition:
- Advertising
- Public relations
- Traditional Digital marketing
- New Digital marketing techniques (describe)
- Direct marketing
- Event marketing
- Outdoor Advertising
- Select two of the following forms of sales promotion to promote your product and explain the reasoning for each of your choices:
- Coupons
- Deals
- Premiums
- Contests
- Sweepstakes
- Contests
- Samples
- Loyalty Programs
- Point-of-purchase displays
- Rebates
- Discuss ways you can demonstrate to the bank that this company is a socially-conscience organization and will be involved with local social endeavors.
- Discuss how your company could expand into the global market.
- Examine promotional methods that could be used to market your lemonade globally.
- Examine any ethical or moral issues you may encounter while developing and utilizing the various forms of sales promotion.
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