14 Aug 19) The marketing communications mix consists of six major modes of communicatio

19) The marketing communications mix consists of six major modes of communications. Which of the following is NOT one of these modes?A.Sales promotions B.Advertising C.Personal selling D.Direct marketing E.Packaging
20) New-to-the- world products are ___.A.new products that supplement established product lines (package sizes, flavors, and so on)B.existing products that are targeted to new markets or market segmentsC.new products that create an entirely new marketD.new products that allow a company to enter an established market for the first timeE.new products that provide improved performance or greater perceived value and replace existing products
21) Price has operated as the major determinant of buyer choice among poorer nations, among poorer groups, and with ____ products.A.similarB.commodity-typeC.identicalD.over the Internet
22) Following the ____ approach to target market selection encompasses a strong knowledge of the segments needs, a strong market presence, and operating economies through specializing in production, distribution, and promotion.A.product specializationB.full market coverageC.single-segment concentrationD.selective specializationE.market specialization
23) A company can add new products through acquisition or development. The acquisition route can take three forms. The company can buy other companies, it can acquire patents from other companies, or it can buy a ___ or ____ from another company.A.franchise/co-brandB.franchise/acquire rightsC.license/franchiseD.license/receive permission
24) John Kotters view argues that management focuses on coping with complexity, whereas leadership focuses on coping with _____.A.defeatB.changeC.conflictD.successE.morale
25) The two general approaches to bargaining are known as ___.A.distributive and integrativeB.legal and restrictiveC.emotional and rationalD.affective and reflectiveE.formal and informal
26) Leadership is best defined as ___.A.implementing the vision and strategy provided by managementB.keeping order and consistency in the midst of changeC.coordinating and staffing the organization and handling day-to-day problemsD.not a relevant variable in modern organizationsE.the ability to influence a group in goal achievement
27) Which of the following is NOT included in the definition of conflict?A.something that is cared aboutB.perceptionC.disruption of tasksD.negative effects
28) Negotiation can be defined as a process in which two or more parties exchange goods or services and attempt to agree upon ___.A.a model of the negotiation process for resolving differencesB.acceptable bargaining strategies for obtaining the goods and servicesC.effective arbitrators for disputesD.the monetary value of the exchanged itemsE.the exchange rate for those goods and services
29) The traditional view of conflict is the belief that conflict is ___.A.necessaryB.naturalC.situationally-dependentD.neutralE.harmful
30) Which of the following statements about leadership is true?A.managers are leadersB.Formal rights enable managers to lead effectivelyC.leaders are hierarchically superior to followersD.Nonsanctioned leadership is as important as or more important than formal influence.E.leaders are managers.
31) According to a recent survey, about __ percent of employees working in the 1,000 largest U.S. corporations receive ethics training.A.50B.10C.25D.75
32) Which of the following is NOT a typical written test used in organizations?A.personalityB.integrityC.aptitudeD.work sampleE.intelligence
33) Between the late 1960s and the mid-1980s, the use of written tests declined because they were characterized as ___.A.unreliableB.discriminatoryC.invalidD.mathematically flawedE.unprofessional
34) _____ can be used to increase the perception that employees are treated fairly.A.Multiple ratersB.Due processC.Documenting with a journalD.Focusing on subjective evaluationsE.Selective evaluation35) Examples of off-the-job training include all of the following except ___.A.Internet coursesB.apprenticeship programsC.public seminarsD.videotapesE.classroom lectures36) Which of the following is not a primary force for change in organizations?A.decreasing skill setsB.economic shocksC.social trendsD.the nature of the workforceE.technology
37) Work specialization is the same as ___.A.decentralizationB.division of laborC.job groupingD.chain commandE.departmentalization
38) An example of change in the nature of the work force is an increase in___.A.capital equipmentB.mergers and consolidationsC.divorce ratesD.more cultural diversityE.college attendance
39) What term is used for the tendency of an individual to attribute his own successes to internal factors while putting the blame for failures on external factors?A.selective perceptionB.consistencyC.self-serving biasD.fundamental attribution errorE.stereotyping19) The marketing communications mix consists of six major modes of communications. Which of the following is NOT one of these modes?A.Sales promotions B.Advertising C.Personal selling D.Direct marketing E.Packaging20) New-to-the- world products are ___.A.new products that supplement established product lines (package sizes, flavors, and so on)B.existing products that are targeted to new markets or market segmentsC.new products that create an entirely new marketD.new products that allow a company to enter an established market for the first timeE.new products that provide improved performance or greater perceived value and replace existing products21) Price has operated as the major determinant of buyer choice among poorer nations, among poorer groups, and with ____ products.A.similarB.commodity-typeC.identicalD.over the Internet22) Following the ____ approach to target market selection encompasses a strong knowledge of the segments needs, a strong market presence, and operating economies through specializing in production, distribution, and promotion.A.product specializationB.full market coverageC.single-segment concentrationD.selective specializationE.market specialization23) A company can add new products through acquisition or development. The acquisition route can take three forms. The company can buy other companies, it can acquire patents from other companies, or it can buy a ___ or ____ from another company.A.franchise/co-brandB.franchise/acquire rightsC.license/franchiseD.license/receive permission24) John Kotters view argues that management focuses on coping with complexity, whereas leadership focuses on coping with _____.A.defeatB.changeC.conflictD.successE.morale25) The two general approaches to bargaining are known as ___.A.distributive and integrativeB.legal and restrictiveC.emotional and rationalD.affective and reflectiveE.formal and informal26) Leadership is best defined as ___.A.implementing the vision and strategy provided by managementB.keeping order and consistency in the midst of changeC.coordinating and staffing the organization and handling day-to-day problemsD.not a relevant variable in modern organizationsE.the ability to influence a group in goal achievement27) Which of the following is NOT included in the definition of conflict?A.something that is cared aboutB.perceptionC.disruption of tasksD.negative effects28) Negotiation can be defined as a process in which two or more parties exchange goods or services and attempt to agree upon ___.A.a model of the negotiation process for resolving differencesB.acceptable bargaining strategies for obtaining the goods and servicesC.effective arbitrators for disputesD.the monetary value of the exchanged itemsE.the exchange rate for those goods and services29) The traditional view of conflict is the belief that conflict is ___.A.necessaryB.naturalC.situationally-dependentD.neutralE.harmful30) Which of the following statements about leadership is true?A.managers are leadersB.Formal rights enable managers to lead effectivelyC.leaders are hierarchically superior to followersD.Nonsanctioned leadership is as important as or more important than formal influence.E.leaders are managers.31) According to a recent survey, about __ percent of employees working in the 1,000 largest U.S. corporations receive ethics training.A.50B.10C.25D.7532) Which of the following is NOT a typical written test used in organizations?A.personalityB.integrityC.aptitudeD.work sampleE.intelligence33) Between the late 1960s and the mid-1980s, the use of written tests declined because they were characterized as ___.A.unreliableB.discriminatoryC.invalidD.mathematically flawedE.unprofessional34) _____ can be used to increase the perception that employees are treated fairly.A.Multiple ratersB.Due processC.Documenting with a journalD.Focusing on subjective evaluationsE.Selective evaluation35) Examples of off-the-job training include all of the following except ___.A.Internet coursesB.apprenticeship programsC.public seminarsD.videotapesE.classroom lectures36) Which of the following is not a primary force for change in organizations?A.decreasing skill setsB.economic shocksC.social trendsD.the nature of the workforceE.technology37) Work specialization is the same as ___.A.decentralizationB.division of laborC.job groupingD.chain commandE.departmentalization38) An example of change in the nature of the work force is an increase in___.A.capital equipmentB.mergers and consolidationsC.divorce ratesD.more cultural diversityE.college attendance39) What term is used for the tendency of an individual to attribute his own successes to internal factors while putting the blame for failures on external factors?A.selective perceptionB.consistencyC.self-serving biasD.fundamental attribution errorE.stereotyping

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