14 Aug MKT 301Marketing Plan: Product Description Guidelines and RubricAs the owner or

MKT 301Marketing Plan: Product Description Guidelines and RubricAs the owner or marketing director for your business, you will decide what features your product or service should have in order to be competitive. Then, determine what value each of those featuresprovides to your customers. This value is the benefit associated with the feature.This section of the Marketing Plan has TWO parts, both of which are required.Part One – Product DescriptionDescribe the product or service in detail. This is NOT a sales pitch. Do not use this section to promote or advertise the product; this is a factual and objective description of the product. The style of thisassignment is similar to an instruction manual; in other words, “just the facts.” For the Product Description, include the following:   Name of the product or service What it doesHow it works What it looks likeKey design elementsWhat makes it special or uniqueNote: For services, adapt the above list to fit an intangible product. The concentration will be on what services you provide for your customers.The benchmark for determining if the Product Description is done correctly is to have another individual read it, and then describe the product verbally. They should be able to accurately describe your product.The Product Description portion of this assignment must be 2-3 pages in length in APA format.Part Two – Features and BenefitsFor this part of the Product Description, identify the Features and Benefits of the product or service. This will be done in a table, listing no less than five features of the product or service, with at least TWOcustomer benefits for EACH of the features.View the Marketing Plan: Product Description Example to view a sample of this assignment and to get an understanding of what your Features and Benefits table should look like.Include the Features and Benefits table in the same document as the Product Description. For this part of the assignment, correct spelling, grammar, and punctuation are required.Submit the Marketing Plan: Product Description to the Dropbox no later than Sunday 11:59 PM EST/EDT of Module 2. (This Dropbox basket is linked to Turnitin.)Criteria PunctualityAOn time.One-point deduction for each error inAPA,spelling, orpunctuation. Full points formeeting the length requirement.B10% for each day. One-point deductionfor each error inAPA,spelling, orpunctuation.C10% for each day. One-pointdeduction for eacherrorgrammar, spelling, or punctuation.D10% for each day. One-pointdeduction for eacherrorgrammar, spelling, or punctuation.F10% for each day. One-pointdeduction for eacherrorgrammar, spelling, or punctuation.Grammargrammar,grammar,in APA,in APA,in APA,10-point deduction for 75%.30-point deduction for 50%.40-point deduction for 25%.50-point deduction for less than 25%.Length40 points and upforbeyond 25% ofwhat is required.Full points for fully meeting the contentrequirements.10-point deduction for 75%.20-point deduction for 50%.30-point deduction for 25%.missing contentContent

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