14 Aug Week 1 Discussion Questions Identify and describe three or more distinct market

Week 1 Discussion
Questions
Identify
and describe three or more distinct market segments within a specific industry,
such as aerospace or automobile manufacturing.
Identify
and describe a potential ethical dilemma that a marketer might face when
segmenting. How might this concern be appropriately addressed given the need to
satisfy often conflicting stakeholders?
Week 2 Discussion Questions
How
do the balance of payments, trade barriers, quotas, and tariffs differ? Why is
this concept important to know as a marketer?
What
are the five stages of the consumer buying decision process? How can you use
this information to your advantage as a marketer?
Week 4 Discussion Questions
Discuss
the steps and the benefits of a social audit.
In
what ways do you think technology is changing the nature of customer service
and service offerings? Provide an example to support your opinion.
Week 5 Discussion Questions
Define
and describe the elements and potential benefits of integrated marketing
communication (IMC).
Describe
what is meant by a flat organizational structure. How would you flatten your
organization?
Week 6 Discussion Questions
What are the
characteristics of marketing channels? What three factors should be considered
when designing one?
What are the
benefits of multiple marketing channels? Are there any disadvantages?

***********************************Week 1 Assignment
Environment Scan

Details:
Write
a 500-750-word essay that discusses how the current state of the economy will
impact completing an environmental scan.
Include
an introduction and conclusion that make relevant connections to course
objectives.
Prepare
this assignment according to the APA guidelines found in the APA Style Guide,
located in the Student Success Center. An abstract is not required.
This
assignment uses a grading rubric. Instructors will be using the rubric to grade
the assignment; therefore, students should review the rubric prior to beginning
the assignment to become familiar with the assignment criteria and expectations
for successful completion of the assignment.
You
are required to submit this assignment to Turnitin. Refer to the directions in
the Student Success Center. Only Word documents can be submitted to Turnitin.

Week 2 Assignment –
Target-Market Strategy

Details:
Create
a new product that will serve two business (organizational) markets.
Write
a 750-1,000-word paper that describes your product, explains your strategy for
entering the markets, and analyzes the potential barriers you may encounter. Explain
how you plan to ensure your product will be successful, given your market
strategy.
Include
an introduction and conclusion that make relevant connections to course
objectives.
Prepare
this assignment according to the APA guidelines found in the APA Style Guide,
located in the Student Success Center. An abstract is not required.
This
assignment uses a grading rubric. Instructors will be using the rubric to grade
the assignment; therefore, students should review the rubric prior to beginning
the assignment to become familiar with the assignment criteria and expectations
for successful completion of the assignment.
Week
3 Assignment – Marketing Plan Strategy
Details:
As a brand manager, for a product of your choice, develop a strategy for
launching the product in a manner most likely to capture the attention of the
product’s primary target market.
Write
a 500-1,000-word paper describing the product and outlining your strategic
approach to marketing this product.
Prepare
this assignment according to the APA guidelines found in the APA Style Guide,
located in the Student Success Center. An abstract is not required.
This
assignment uses a grading rubric. Instructors will be using the rubric to grade
the assignment; therefore, students should review the rubric prior to beginning
the assignment to become familiar with the assignment criteria and expectations
for successful completion of the assignment.

Week 5 Assignment –
Collaborative Learning Community_ Rebranding Strategy

Details:
This is a Collaborative Learning Community (CLC)
assignment.
The instructor will
assign you to a group at the beginning of Module 5.
As a group, identify
one current struggling consumer product.
Create a 10-12-slide
PowerPoint presentation (with speaker notes) that outlines a rebranding
strategy for the product identified.
Presentation must
include a new name, changes in packaging, the price point, product position,
advertising strategy, a distribution method, and improvements in design or quality.
While APA format is not
required for the body of this assignment, solid academic writing is expected
and in-text citations and references should be presented using APA
documentation guidelines, which can be found in the APA Style Guide, located in
the Student Success Center.
This assignment uses a
grading rubric. Instructors will be using the rubric to grade the assignment;
therefore, students should review the rubric prior to beginning the assignment
to become familiar with the assignment criteria and expectations for successful
completion of the assignment.
Week 6
Assignment – Marketing and Distribution Channel Letter
Details:
This assignment challenges the student to think creatively.
The
deliverable is a single-page letter addressed to a hypothetical website
development company.
Place
yourself in the role of a marketing executive in a hypothetical firm who is launching
a new product that needs to be marketed.
Your
firm has agreed to hire a professional website development company to market
your product. The website developer needs the following information:

A brief description of the
product
A description of the market
channels
A description of the
distribution channels

APA
format is not required, but solid academic writing is expected.
This
assignment uses a grading rubric. Instructors will be using the rubric to grade
the assignment; therefore, students should review the rubric prior to beginning
the assignment to become familiar with the assignment criteria and expectations
for successful completion of the assignment.

Week 1 Discussion
QuestionsIdentify
and describe three or more distinct market segments within a specific industry,
such as aerospace or automobile manufacturing.Identify
and describe a potential ethical dilemma that a marketer might face when
segmenting. How might this concern be appropriately addressed given the need to
satisfy often conflicting stakeholders?Week 2 Discussion QuestionsHow
do the balance of payments, trade barriers, quotas, and tariffs differ? Why is
this concept important to know as a marketer?What
are the five stages of the consumer buying decision process? How can you use
this information to your advantage as a marketer?Week 4 Discussion QuestionsDiscuss
the steps and the benefits of a social audit.In
what ways do you think technology is changing the nature of customer service
and service offerings? Provide an example to support your opinion.Week 5 Discussion QuestionsDefine
and describe the elements and potential benefits of integrated marketing
communication (IMC).Describe
what is meant by a flat organizational structure. How would you flatten your
organization?Week 6 Discussion QuestionsWhat are the
characteristics of marketing channels? What three factors should be considered
when designing one?What are the
benefits of multiple marketing channels? Are there any disadvantages?***********************************Week 1 Assignment
Environment ScanDetails:Write
a 500-750-word essay that discusses how the current state of the economy will
impact completing an environmental scan.Include
an introduction and conclusion that make relevant connections to course
objectives.Prepare
this assignment according to the APA guidelines found in the APA Style Guide,
located in the Student Success Center. An abstract is not required.This
assignment uses a grading rubric. Instructors will be using the rubric to grade
the assignment; therefore, students should review the rubric prior to beginning
the assignment to become familiar with the assignment criteria and expectations
for successful completion of the assignment.You
are required to submit this assignment to Turnitin. Refer to the directions in
the Student Success Center. Only Word documents can be submitted to Turnitin.Week 2 Assignment –
Target-Market StrategyDetails:Create
a new product that will serve two business (organizational) markets.Write
a 750-1,000-word paper that describes your product, explains your strategy for
entering the markets, and analyzes the potential barriers you may encounter. Explain
how you plan to ensure your product will be successful, given your market
strategy.Include
an introduction and conclusion that make relevant connections to course
objectives.Prepare
this assignment according to the APA guidelines found in the APA Style Guide,
located in the Student Success Center. An abstract is not required.This
assignment uses a grading rubric. Instructors will be using the rubric to grade
the assignment; therefore, students should review the rubric prior to beginning
the assignment to become familiar with the assignment criteria and expectations
for successful completion of the assignment.Week
3 Assignment – Marketing Plan StrategyDetails:
As a brand manager, for a product of your choice, develop a strategy for
launching the product in a manner most likely to capture the attention of the
product’s primary target market.Write
a 500-1,000-word paper describing the product and outlining your strategic
approach to marketing this product. Prepare
this assignment according to the APA guidelines found in the APA Style Guide,
located in the Student Success Center. An abstract is not required.This
assignment uses a grading rubric. Instructors will be using the rubric to grade
the assignment; therefore, students should review the rubric prior to beginning
the assignment to become familiar with the assignment criteria and expectations
for successful completion of the assignment.Week 5 Assignment –
Collaborative Learning Community_ Rebranding StrategyDetails:
This is a Collaborative Learning Community (CLC)
assignment.The instructor will
assign you to a group at the beginning of Module 5.As a group, identify
one current struggling consumer product.Create a 10-12-slide
PowerPoint presentation (with speaker notes) that outlines a rebranding
strategy for the product identified.Presentation must
include a new name, changes in packaging, the price point, product position,
advertising strategy, a distribution method, and improvements in design or quality.While APA format is not
required for the body of this assignment, solid academic writing is expected
and in-text citations and references should be presented using APA
documentation guidelines, which can be found in the APA Style Guide, located in
the Student Success Center.This assignment uses a
grading rubric. Instructors will be using the rubric to grade the assignment;
therefore, students should review the rubric prior to beginning the assignment
to become familiar with the assignment criteria and expectations for successful
completion of the assignment.Week 6
Assignment – Marketing and Distribution Channel LetterDetails:
This assignment challenges the student to think creatively.The
deliverable is a single-page letter addressed to a hypothetical website
development company.Place
yourself in the role of a marketing executive in a hypothetical firm who is launching
a new product that needs to be marketed.Your
firm has agreed to hire a professional website development company to market
your product. The website developer needs the following information:APA
format is not required, but solid academic writing is expected.This
assignment uses a grading rubric. Instructors will be using the rubric to grade
the assignment; therefore, students should review the rubric prior to beginning
the assignment to become familiar with the assignment criteria and expectations
for successful completion of the assignment.

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