14 Aug Scenario MarketingCongratulations. You have just been named marketing manager of

Scenario MarketingCongratulations. You have just been named marketing manager of a major franchise. Your job will be to perform the daily tasks of a marketing manager.So what does a Marketing Manager do?As you know, marketing plays an essential role in almost every industry segment. In its simplest form, marketing management is about making certain that customers’ needs and wants are met while increasing the profits of a company. A marketing manager’s responsibilities can vary a great deal, but will always have this as a central purpose.Clickhereto learn about being a Marketing Manager.Select one of the companys below for which you would like to be Marketing Manager.Edible Arrangements – Edible fruit baskets Creates fresh fruit arrangements and gourmet chocolate dipped fruit to order.Cartridge World – Cartridge Company – carries a complete line of both inkjet and toner printer cartridges. Offers both remanufactured and Original Brand (OEM) ink and toner cartridges for nearly all brands of printers, copiers, fax and postage machines.Liberty Tax Service – Taxes provides tax service to both consumers and businesses.AssumptionsThe plan is to aggressively go after the consumer and business market creating dual revenue streams. Your marketing strategy, research marketing mix and customer relationship marketing will be different for both groups.In this scenario, you will be responsible for the following:Develop a marketing research plan for a product.In addition you will be conducting the following tasks:Illustrate the research processUse secondary data sourcesDevelop a primary data planPredict market potential and forecastingSee Rubric below for Assignment details.

Your top franchisee owns
several franchises in New York, NY. Over the last three years, sales and market
share have declined 5% each year in the consumer segment and business segment.
As the marketing manager for the franchise, you have decided to fly to New York
and develop a market research plan to understand the problem.

Write a brief paragraph
that answers the following questions.(This should not be in Question/Answer
Format).

1. Suppose that the
franchisor was considering bringing a new kind of product or service to its
stores. What kind of research would it need to do in order to have some
confidence that the new product would sell well?

Next, using the market
research process in the diagram below, develop a market research plan that will
provide a better understanding and solution to the problem.

Address each step in
detail.
.jpg”>

Please make sure you
include primary and secondary sources in your market research plan. See the
diagram below.

1

.jpg”>[MT450: Marketing Management]
.gif”>.jpg”>

Lastly, other than forecasting sales,
what other uses are there for forecasting methods?

You will provide a 3-5 page
(APA formatted) a market research plan paper with at least three supporting
references. You should include at least one illustration which can be included
in the body of your paper or appendix.

NOTE: Your paper should be in APA
format and cite all references used.

Submit to the Unit 2: Assignment
Dropbox.
Scenario MarketingCongratulations. You have just been named marketing manager of a major franchise. Your job will be to perform the daily tasks of a marketing manager.So what does a Marketing Manager do?As you know, marketing plays an essential role in almost every industry segment. In its simplest form, marketing management is about making certain that customers’ needs and wants are met while increasing the profits of a company. A marketing manager’s responsibilities can vary a great deal, but will always have this as a central purpose.Clickhereto learn about being a Marketing Manager.Select one of the companys below for which you would like to be Marketing Manager.Edible Arrangements – Edible fruit baskets Creates fresh fruit arrangements and gourmet chocolate dipped fruit to order.Cartridge World – Cartridge Company – carries a complete line of both inkjet and toner printer cartridges. Offers both remanufactured and Original Brand (OEM) ink and toner cartridges for nearly all brands of printers, copiers, fax and postage machines.Liberty Tax Service – Taxes provides tax service to both consumers and businesses.AssumptionsThe plan is to aggressively go after the consumer and business market creating dual revenue streams. Your marketing strategy, research marketing mix and customer relationship marketing will be different for both groups.In this scenario, you will be responsible for the following:In addition you will be conducting the following tasks:See Rubric below for Assignment details.
Your top franchisee owns
several franchises in New York, NY. Over the last three years, sales and market
share have declined 5% each year in the consumer segment and business segment.
As the marketing manager for the franchise, you have decided to fly to New York
and develop a market research plan to understand the problem. Write a brief paragraph
that answers the following questions.(This should not be in Question/Answer
Format).1. Suppose that the
franchisor was considering bringing a new kind of product or service to its
stores. What kind of research would it need to do in order to have some
confidence that the new product would sell well?Next, using the market
research process in the diagram below, develop a market research plan that will
provide a better understanding and solution to the problem.Address each step in
detail..jpg”>Please make sure you
include primary and secondary sources in your market research plan. See the
diagram below.1.jpg”>[MT450: Marketing Management].gif”>.jpg”>Lastly, other than forecasting sales,
what other uses are there for forecasting methods?You will provide a 3-5 page
(APA formatted) a market research plan paper with at least three supporting
references. You should include at least one illustration which can be included
in the body of your paper or appendix.NOTE: Your paper should be in APA
format and cite all references used.Submit to the Unit 2: Assignment
Dropbox.

Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.