14 Aug Why did the company choose to help African Children?From the time Lan Intimate I

Why did the company choose to help African Children?From the time Lan Intimate Inc was established, the CEO’s fundamental idea ofbusiness was the company that help the children who is facing danger of sanitization.Souther Africa “is the worst affect region and widely regarded as the epicentre of theglobal HIV epidemic.” They have the highest rate of HIV prevalence in the world.(HIV and AIDS in sub­Saharan Africa,Souther Africa, retrieved October 15th, fromhttp://www.avert.org/hiv­aids­sub­saharan­africa.htm) Because they are having greatdangers facing HIV and AIDS, and has the worst rate in the world, company decidedthat helping the community that faces the worst case and need immediate help. It canbe hard to eliminate all the dangers in Sub­Saharan Africa, but helping from the smallpart will make a big difference when looking through the long term.Why did the company partnered with World Vision?World Vision is one of the global organization that supports the communities in needsaround the world. Not limited to Africa, they reach out to children in other parts of thecountry. Their areas of impact includes : Clean Water, Child Protection, DisasterRelief, Economic development, Education, Food and Agriculture, Health, U.S Work,Our Faith, and Gender. (Our Impace on Global Poverty, retrieved October 15th, fromhttps://www.worldvision.org/our­impact) Since they have wide ranges of areas thatthey are reaching for, it will be great opportunity for a new­and­coming brand likeLan Intimate Inc. The company’s program will not be limited to Africa, and willexpand more to other communities in needs.Is company sending out the panties selling in the market?Isn’t it too sex­appeal for thechildren in Africa?For the panties that will be sent to Africa, will be specially made from our designteam for the kids following the spec and sizes of children of age 3 to 18. We will notbe sending out the panties that we sell to the customers since we do not believe thatsending the existing designs will fit to the children in Africa and deliver our message.Lan Intimate is the company for the women who are in 20s and up, so we decided todesign new panties for the kids. The design of the panties will be kept simple, butcontains graphic images that will deliver the positive image and idea to the children.How would I know that company is actually helping out the community in Africa? Isthere any way that I can track the progress?We will have our SNS, such as Facebook, Twitter and Instagram for the follow up ofthe campaign. The consumers will be able to track right away the progress of thecampaign, record showing how many panties and vaccines were donated. If thecustomer sign up for the email subscription, customers will receive the newsletterabout the campaign’s progress.Is this the long­term commitment of the company? How long would the campaign belast?Lan Intimate Inc. believes that helping out the community in needs is their missionand fundamental goal. It will be Lan Intimate Inc.’s life time goal to help the childrenwho face the danger of the sexual diseases such as HIV / AIDS. Until the day that nochildren suffer from the sexual diseases, Lan Intimate Inc., will be working hard tohelp the children.

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