14 Aug MKt500 all discussion (week 1-11) Strayer universityWeek 1 Discussion 1 Top of F

MKt500 all discussion (week 1-11) Strayer universityWeek 1 Discussion 1
Top of Form
“Marketing Concepts” Please respond to the
following:

Provide a recent example of a product
you purchased that demonstrates marketing as an exchange relationship. Analyze
the 4Ps as it relates to this purchases exchange relationship.

Make an argument for the most important
and the least important aspect of the 5Cs
Bottom of Form

Week 1 Discussion 2
Top of Form
“Marketings Impact” Please respond to the following:

Determine the challenges marketers
currently face with clutter and its impact on marketing communication. Suggest
two solutions to this dilemma.

Imagine how your life would be
different if there were no or limited marketing. Determine the positive and
negative social impacts you would foresee. Provide your rationale.
Bottom of Form

Week 2 Discussion 1
.strayer.edu/webapps/discussionboard/do/message?action=list_messages&forum_id=_1304770_1&nav=discussion_board&conf_id=_87547_1&course_id=_102366_1&message_id=_28973877_1″>COLLAPSE
Top of Form
“Segmentation at the Grocery Store” Please respond to the
following:

Pick an aisle in a grocery store; for
example, the cereal or snack aisle, or a specific food (yogurt or baby food,
etc.). Analyze the segments that are targeted and be detailed in your response.
Provide your rationale with your answer.

Using the same product category,
predict what products in your category will be replaced with new products and
new segments. Provide a rationale for your choice.
Bottom of Form

Week 2 Discussion 2
.strayer.edu/webapps/discussionboard/do/message?action=list_messages&forum_id=_1304771_1&nav=discussion_board&conf_id=_87547_1&course_id=_102366_1&message_id=_28973878_1″>COLLAPSE
Top of Form
“.strayer.edu/bbcswebdav/xid-62655268_4″>Making Waves”
Please respond to the following:

From the case study, assess the
challenges of marketing in a Third World country and propose how to address the
challenges.

From the case study, develop a
marketing strategy that will encourage the villagers to pay for a
WaterHarvester.
Bottom of Form

Week 3 Discussion 1
Top of Form
“Target Audiences” Please respond to the following:

Many beginning marketing students make
the mistake of assuming that some products can appeal to everyone. Pick a
product that you believe has mass appeal and analyze

From
the case study, propose the next steps that Kirkwood should take and how to
reach these steps. Support these suggestions with information about the target
audience

Week 3 Discussion 2
Bottom of Form

“Positioning” Please respond to the
following:

Pick a nonprofit organization with
which you are familiar and believe the organization should be repositioned to
serve its core clientele better or a new clientele altogether. Identify the
organization, its current position, and your recommended reposition, including
the existing or your proposed target audience for the recommendation.

The Gulf of Mexico Coasts tourist
industry was devastated by the BP oil spill. Pick a specific Gulf location and
explain how you would reposition this tourist area that invites and sells the
value of the location to tourists.

Week 5 Discussion 1

Brands” Please respond to the
following:

Pick your favorite restaurant. Analyze
its current brand strategy and make one recommendation for changing or
strengthening the existing brand strategy.

From the case study, determine which
video game endorsement offer best aligns with the Lebron James brand.

Week 5 Discussion 2

“New Products” Please respond to the
following:

Pick a long-time existing brand, such
as Cheerios, Crest, Purina Dog Chow, etc., with which you are familiar and have
been using for an extended period of time. First, start by indicating where
this product is now in the PLC. Then, analyze how this specific product has
evolved through the PLC since the time you started using the product. Then,
speculate what the brand may do next to stay where it is in the PLC.

Pick a product that you believe would
be beneficial for line extension. Justify your choice and discuss the strategy
you would adopt for the new product.

Week 6 Discussion 1

Pricing Strategies” Please respond to the
following:

Pick a health and beauty brand and item
you use regularly; for example, shampoo, shaving cream, moisturizer, razor
blades, etc. Imagine this brand is extending its reach to a new target audience
with a new product. Identify this new target audience and then outline the
beginnings of a pricing strategy for this new product, by offering specifics
instead of generalities about the strategy. For example, do not merely say I
suggest a competitive price. Instead say, I suggest a high-volume,
low-introductory price. Provide a rationale for your strategy choice(s).

In todays economic climate, retailers
are continuously conducting sales in order to get customers in their doors.
Analyze the short-term and long-term effects of continuous sales to all
stakeholders.

Week 6 Discussion 2

“Distribution Channels” Please respond to
the following:

Imagine you are a brand manager for
your favorite food product. You have been challenged with finding a new
distribution channel for a product under your brand supervision. Think through
how you would approach this challenge and then outline this new distribution
channel.

From the case study, analyze the
distribution channels for Zappos to reveal weaknesses and then recommend how to
strengthen the weaknesses.

Week 7 Discussion 1

Integrated Marketing Communication” Please
respond to the following:

Evaluate overall how politicians
engaged in the 2008 or 2012 Presidential campaign have integrated their
marketing message. Then, evaluate one specific candidate of your choice.

Pick a product which has experienced a
failing promotional campaign. (Be sure the failure is due to a bad promotional
campaign rather than a failed product, i.e. New Coke or IBMs PC Jr.). Analyze
why the promotion failed and recommend how it could be fixed if that same
promotion was to be recycled this year.

Week 7 Discussion 2

“Advertising” Please respond to the
following:

Advertising during the Super Bowl is
pricey and reserved for mega brands, but local television stations are allowed
to air local advertisements during the broadcast. Size up your local market to
determine at least three local businesses that could justify the extra
advertising expense to air a commercial during the Super Bowl. Be sure to
support your answer with evidence on how the advertising would benefit these
businesses.

Entrepreneurs are often tasked with
wearing many hats, including building sales, marketing, and operations, to name
a few. Advise a friend who wants to open a coffee shop in a popular
neighborhood which currently does not have a coffee shop on how to spend her
marketing time and budget (presume both time and budget are limited).

Week 8 Discussion 1

“Customer Evaluations” Please respond to
the following:

Yelp and Facebook are among the many
growing social media sites allowing customers to give feedback about products,
services, and experiences. This method allows for a passive approach to a
problem or bad experience. For example, if someone had to wait 10 minutes in
line for a latte, there may be no way for the barista to know this person
waited this long or is disgruntled by the long wait. Design a process in which
a small business can ensure customers are satisfied so that they do not quickly
take a passive approach to merely complain to a large audience without first
making someone at the business aware that a problem exists.

We see surveys on all kinds of store
receipts allowing consumers to give feedback in exchange for being entered into
a drawing for a prize. Evaluate the purpose and usefulness of these surveys.
Consider all stakeholders in your answer.

Week 8 Discussion 2

“Marketing Research ” Please respond to
the following:

Of the marketing research tools
identified in the textbook, evaluate those that would be most appropriate for a
small business.

When it comes to marketing research,
speculate to the blunders that beginning marketers commonly make. Provide a
rationale with your response.

Week 9 Discussion 1

“Marketing Strategy” Please respond to
the following:

Imagine you have been promoted to a
brand manager for a frozen pizza. The promotion is a challenge being that sales
for the pizza have gone backward three years in a row. Assess what you will
need to know or what questions need to be answered before you can size up what
is not working about the current strategy.

Pick a new product category that has
been introduced in the past six months. (Be sure to pick a new product category
such as the tablet, instead of a newer version of an existing product, such as
the iPad 2). Develop a strategy to assess how to measure the new products success
or failure over a 12-month launch period.

Week 9 Discussion 2

“Changing Marketing Strategy” Please
respond to the following:

Chose a company that you feel needs a
tweak to its marketing strategy and recommend a change. Provide a rationale for
your recommendation.

In 2011, Netflix made two major
blunders that impacted the number of subscribers, revenue, and the stock price:
the separation of the DVD business and the increase in subscription fees. From
the first two e-Activities, assess the situation today. Determine what price
Netflix paid to get where they are today.

Week 10 Discussion 1

.strayer.edu/webapps/discussionboard/do/message?action=list_messages&forum_id=_1304786_1&nav=discussion_board&conf_id=_87547_1&course_id=_102366_1&message_id=_28973893_1″>COLLAPSE
Top of Form
“Effective Marketing Plans” Please respond to the following:

Assess what makes an effective
marketing plan. You can be generic in your answer or use a specific brand or
product in your response.

An entrepreneurial neighbor admits to
you that he does not have a marketing plan. Instead of a marketing plan, he
religiously follows his business plan, which has elements of a marketing plan.
Analyze this statement and provide a rationale response based on what you know
about marketing plans and what it takes to have a successful business, brand,
product, or service.
Bottom of Form

Week 10 Discussion 2

Top of Form
“Peapod Video” Please respond to the following:

Discuss the process you would utilize
to develop a marketing plan for Peapod.

Discuss how Peapod utilizes its data
warehouse to customize its product and its promotion.
Bottom of Form

Week 11 Discussion 1

“Marketing Plans” Please respond to the
following:

From your perspective, assess the
element of a marketing plan that you would struggle the most with
implementation. Then, speculate to how many other marketers may feel

Hypothesize whether marketing plans, in
general across all U.S. businesses and organizations, are effective. Support
your hypothesis with evidence from this course or outside research, or
both.

Week 11 Discussion 2

“Looking Forward” Please respond to the
following:

Imagine it is 25 years from today.
Postulate how marketing has changed.

Predict one promotional element change
that will take place in the next 10 years. For example, social media will
converge to offer real-time focus groups that allow feedback on a variety of
commercial storyboards, speeding up the time to make promotional decisions.
MKt500 all discussion (week 1-11) Strayer universityWeek 1 Discussion 1Top of Form”Marketing Concepts” Please respond to the
following:

Provide a recent example of a product
you purchased that demonstrates marketing as an exchange relationship. Analyze
the 4Ps as it relates to this purchases exchange relationship.
Make an argument for the most important
and the least important aspect of the 5CsBottom of FormWeek 1 Discussion 2Top of Form”Marketings Impact” Please respond to the following:

Determine the challenges marketers
currently face with clutter and its impact on marketing communication. Suggest
two solutions to this dilemma.
Imagine how your life would be
different if there were no or limited marketing. Determine the positive and
negative social impacts you would foresee. Provide your rationale.Bottom of FormWeek 2 Discussion 1.strayer.edu/webapps/discussionboard/do/message?action=list_messages&forum_id=_1304770_1&nav=discussion_board&conf_id=_87547_1&course_id=_102366_1&message_id=_28973877_1″>COLLAPSETop of Form”Segmentation at the Grocery Store” Please respond to the
following:

Pick an aisle in a grocery store; for
example, the cereal or snack aisle, or a specific food (yogurt or baby food,
etc.). Analyze the segments that are targeted and be detailed in your response.
Provide your rationale with your answer.
Using the same product category,
predict what products in your category will be replaced with new products and
new segments. Provide a rationale for your choice.Bottom of FormWeek 2 Discussion 2.strayer.edu/webapps/discussionboard/do/message?action=list_messages&forum_id=_1304771_1&nav=discussion_board&conf_id=_87547_1&course_id=_102366_1&message_id=_28973878_1″>COLLAPSETop of Form”.strayer.edu/bbcswebdav/xid-62655268_4″>Making Waves”
Please respond to the following:

From the case study, assess the
challenges of marketing in a Third World country and propose how to address the
challenges.
From the case study, develop a
marketing strategy that will encourage the villagers to pay for a
WaterHarvester.Bottom of FormWeek 3 Discussion 1Top of Form”Target Audiences” Please respond to the following:
Many beginning marketing students make
the mistake of assuming that some products can appeal to everyone. Pick a
product that you believe has mass appeal and analyze
From
the case study, propose the next steps that Kirkwood should take and how to
reach these steps. Support these suggestions with information about the target
audience
Week 3 Discussion 2Bottom of Form”Positioning” Please respond to the
following:

Pick a nonprofit organization with
which you are familiar and believe the organization should be repositioned to
serve its core clientele better or a new clientele altogether. Identify the
organization, its current position, and your recommended reposition, including
the existing or your proposed target audience for the recommendation.
The Gulf of Mexico Coasts tourist
industry was devastated by the BP oil spill. Pick a specific Gulf location and
explain how you would reposition this tourist area that invites and sells the
value of the location to tourists.Week 5 Discussion 1Brands” Please respond to the
following:
Pick your favorite restaurant. Analyze
its current brand strategy and make one recommendation for changing or
strengthening the existing brand strategy.
From the case study, determine which
video game endorsement offer best aligns with the Lebron James brand.Week 5 Discussion 2″New Products” Please respond to the
following:

Pick a long-time existing brand, such
as Cheerios, Crest, Purina Dog Chow, etc., with which you are familiar and have
been using for an extended period of time. First, start by indicating where
this product is now in the PLC. Then, analyze how this specific product has
evolved through the PLC since the time you started using the product. Then,
speculate what the brand may do next to stay where it is in the PLC.
Pick a product that you believe would
be beneficial for line extension. Justify your choice and discuss the strategy
you would adopt for the new product.Week 6 Discussion 1Pricing Strategies” Please respond to the
following:

Pick a health and beauty brand and item
you use regularly; for example, shampoo, shaving cream, moisturizer, razor
blades, etc. Imagine this brand is extending its reach to a new target audience
with a new product. Identify this new target audience and then outline the
beginnings of a pricing strategy for this new product, by offering specifics
instead of generalities about the strategy. For example, do not merely say I
suggest a competitive price. Instead say, I suggest a high-volume,
low-introductory price. Provide a rationale for your strategy choice(s).
In todays economic climate, retailers
are continuously conducting sales in order to get customers in their doors.
Analyze the short-term and long-term effects of continuous sales to all
stakeholders.Week 6 Discussion 2″Distribution Channels” Please respond to
the following:

Imagine you are a brand manager for
your favorite food product. You have been challenged with finding a new
distribution channel for a product under your brand supervision. Think through
how you would approach this challenge and then outline this new distribution
channel.
From the case study, analyze the
distribution channels for Zappos to reveal weaknesses and then recommend how to
strengthen the weaknesses.

Week 7 Discussion 1Integrated Marketing Communication” Please
respond to the following:

Evaluate overall how politicians
engaged in the 2008 or 2012 Presidential campaign have integrated their
marketing message. Then, evaluate one specific candidate of your choice.
Pick a product which has experienced a
failing promotional campaign. (Be sure the failure is due to a bad promotional
campaign rather than a failed product, i.e. New Coke or IBMs PC Jr.). Analyze
why the promotion failed and recommend how it could be fixed if that same
promotion was to be recycled this year.Week 7 Discussion 2″Advertising” Please respond to the
following:

Advertising during the Super Bowl is
pricey and reserved for mega brands, but local television stations are allowed
to air local advertisements during the broadcast. Size up your local market to
determine at least three local businesses that could justify the extra
advertising expense to air a commercial during the Super Bowl. Be sure to
support your answer with evidence on how the advertising would benefit these
businesses.
Entrepreneurs are often tasked with
wearing many hats, including building sales, marketing, and operations, to name
a few. Advise a friend who wants to open a coffee shop in a popular
neighborhood which currently does not have a coffee shop on how to spend her
marketing time and budget (presume both time and budget are limited).Week 8 Discussion 1″Customer Evaluations” Please respond to
the following:

Yelp and Facebook are among the many
growing social media sites allowing customers to give feedback about products,
services, and experiences. This method allows for a passive approach to a
problem or bad experience. For example, if someone had to wait 10 minutes in
line for a latte, there may be no way for the barista to know this person
waited this long or is disgruntled by the long wait. Design a process in which
a small business can ensure customers are satisfied so that they do not quickly
take a passive approach to merely complain to a large audience without first
making someone at the business aware that a problem exists.
We see surveys on all kinds of store
receipts allowing consumers to give feedback in exchange for being entered into
a drawing for a prize. Evaluate the purpose and usefulness of these surveys.
Consider all stakeholders in your answer.Week 8 Discussion 2″Marketing Research ” Please respond to
the following:

Of the marketing research tools
identified in the textbook, evaluate those that would be most appropriate for a
small business.
When it comes to marketing research,
speculate to the blunders that beginning marketers commonly make. Provide a
rationale with your response.Week 9 Discussion 1″Marketing Strategy” Please respond to
the following:

Imagine you have been promoted to a
brand manager for a frozen pizza. The promotion is a challenge being that sales
for the pizza have gone backward three years in a row. Assess what you will
need to know or what questions need to be answered before you can size up what
is not working about the current strategy.
Pick a new product category that has
been introduced in the past six months. (Be sure to pick a new product category
such as the tablet, instead of a newer version of an existing product, such as
the iPad 2). Develop a strategy to assess how to measure the new products success
or failure over a 12-month launch period.Week 9 Discussion 2″Changing Marketing Strategy” Please
respond to the following:

Chose a company that you feel needs a
tweak to its marketing strategy and recommend a change. Provide a rationale for
your recommendation.
In 2011, Netflix made two major
blunders that impacted the number of subscribers, revenue, and the stock price:
the separation of the DVD business and the increase in subscription fees. From
the first two e-Activities, assess the situation today. Determine what price
Netflix paid to get where they are today. Week 10 Discussion 1.strayer.edu/webapps/discussionboard/do/message?action=list_messages&forum_id=_1304786_1&nav=discussion_board&conf_id=_87547_1&course_id=_102366_1&message_id=_28973893_1″>COLLAPSETop of Form”Effective Marketing Plans” Please respond to the following:

Assess what makes an effective
marketing plan. You can be generic in your answer or use a specific brand or
product in your response.
An entrepreneurial neighbor admits to
you that he does not have a marketing plan. Instead of a marketing plan, he
religiously follows his business plan, which has elements of a marketing plan.
Analyze this statement and provide a rationale response based on what you know
about marketing plans and what it takes to have a successful business, brand,
product, or service.Bottom of FormWeek 10 Discussion 2Top of Form”Peapod Video” Please respond to the following:

Discuss the process you would utilize
to develop a marketing plan for Peapod.
Discuss how Peapod utilizes its data
warehouse to customize its product and its promotion.Bottom of FormWeek 11 Discussion 1″Marketing Plans” Please respond to the
following:

From your perspective, assess the
element of a marketing plan that you would struggle the most with
implementation. Then, speculate to how many other marketers may feel
Hypothesize whether marketing plans, in
general across all U.S. businesses and organizations, are effective. Support
your hypothesis with evidence from this course or outside research, or
both. Week 11 Discussion 2″Looking Forward” Please respond to the
following:

Imagine it is 25 years from today.
Postulate how marketing has changed.
Predict one promotional element change
that will take place in the next 10 years. For example, social media will
converge to offer real-time focus groups that allow feedback on a variety of
commercial storyboards, speeding up the time to make promotional decisions.

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