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The study of the decision process by which customers come to
purchase and consume products is called _____.

Select one:
a. brand loyalty
b. segmentation
c.
consumer behavior
d. marketing

Question 2
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The technique for communicating information about products
is referred to as _____.

Select one:
a. place
b. pricing
c. promotion
d.
product

Question 3
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_____ are inexpensive products that are purchased often and
with little expenditure of time and effort.

Select one:
a. Shopping goods
b.
Convenience goods
c. Specialty goods
d. Novelty goods

Question 4
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The process of creating, communicating, and delivering value
to customers and for managing customer relationships in ways that benefit the
organization and its stakeholders is called _____.

Select one:
a. operations management
b.
marketing
c. controlling
d. financial planning

Question 5
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During the _____ stage of the product life cycle, sales
begin to slow down, but profit levels are at their highest. Competition becomes
more active, and toward the end of this stage, sales start to fall.

Select one:
a. growth
b.
maturity
c. introduction
d. decline
uestion 6
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_____ compares a product’s benefits with its costs.

Select one:
a. Utility
b.
Value
c. Exchange
d. Convenience

Question 7
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Question text
The type of competition based on buyers’ perceptions of the
benefits of products offered by particular companies is called ______.

Select one:
a. competitive advantage
b. consumer competition
c.
brand competition
d. monopolistic competition

Question 10
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Question text
Brand _____ refers to the extent to which a brand name comes
to mind when the consumer considers a particular product category.

Select one:
a. value
b.
awareness
c. recognition
d. loyalty

Question 11
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Question text
Deciding how much to charge for a product is included in the
marketing mix element of _____.

Select one:
a. promotion
b. product
c. place
d.
pricing

Question 12
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Question text
The creation of a product or product image that differs
enough from existing products to attract consumers is called ______.

Select one:
a.
product differentiation
b. consumerism
c. geographic centralization
d. consumption

Question 13
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Question text
Insurance companies, airlines, investment counselors, health
clinics, and public accountants all engage in _____.

Select one:
a. industrial selling
b. personal selling
c.
service marketing
d. consumer marketing

Question 14
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Question text
_____ is the process of using symbols to communicate the
qualities of a particular product made by a particular producer.

Select one:
a. Trademarking
b. Packaging
c. Advertising
d.
Branding

Question 15
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Question text
Groups of people with similar wants and needs are _____.

Select one:
a. price points
b. target points
c.
target markets
d. distribution points

Question 16
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Question text
During the _____ stage of the product life cycle, sales
begin to climb and the product begins to show profit. Competitors introduce
similar products.

Select one:
a. introduction
b.
growth
c. maturity
d. decline
Question 17
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Question text
Which of the following types of variables describe
populations and identify traits such as age, income, gender, and marital
status?

Select one:
a.
demographic
b. social
c. geographic
d. cultural

Question 18
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Question text
_____ is the ability of a product to satisfy a human want or
need.

Select one:
a. Convenience
b. Value
c.
Utility
d. Exchange

Question 19
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Question text
Businesses that buy goods to be converted into other
products and goods that are used up during production are categorized as _____.

Select one:
a. reseller markets
b.
industrial markets
c. government markets
d. institutional markets

Question 20
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Question text
In the marketing mix, _____ refers to distribution.

Select one:
a. promotion
b. product
c. pricing
d.
placeQuestion 1Not yet answeredMarked out of 1Not flaggedFlag
questionQuestion textThe study of the decision process by which customers come to
purchase and consume products is called _____.Select one:a. brand loyaltyb. segmentationc.
consumer behaviord. marketingQuestion 2Not yet answeredMarked out of 1Not flaggedFlag
questionQuestion textThe technique for communicating information about products
is referred to as _____.Select one:a. placeb. pricingc. promotiond.
productQuestion 3Not yet answeredMarked out of 1Not flaggedFlag
questionQuestion text_____ are inexpensive products that are purchased often and
with little expenditure of time and effort.Select one:a. Shopping goodsb.
Convenience goodsc. Specialty goodsd. Novelty goodsQuestion 4Not yet answeredMarked out of 1Not flaggedFlag
questionQuestion textThe process of creating, communicating, and delivering value
to customers and for managing customer relationships in ways that benefit the
organization and its stakeholders is called _____.Select one:a. operations managementb.
marketingc. controllingd. financial planningQuestion 5Not yet answeredMarked out of 1Not flaggedFlag
questionQuestion textDuring the _____ stage of the product life cycle, sales
begin to slow down, but profit levels are at their highest. Competition becomes
more active, and toward the end of this stage, sales start to fall.Select one:a. growthb.
maturityc. introductiond. declineuestion 6Not yet answeredMarked out of 1Not flaggedFlag
questionQuestion text_____ compares a product’s benefits with its costs.Select one:a. Utilityb.
Valuec. Exchanged. ConvenienceQuestion 7Not yet answeredMarked out of 1Not flaggedFlag
questionQuestion textThe type of competition based on buyers’ perceptions of the
benefits of products offered by particular companies is called ______.Select one:a. competitive advantageb. consumer competitionc.
brand competitiond. monopolistic competitionQuestion 10Not yet answeredMarked out of 1Not flaggedFlag
questionQuestion textBrand _____ refers to the extent to which a brand name comes
to mind when the consumer considers a particular product category.Select one:a. valueb.
awarenessc. recognitiond. loyaltyQuestion 11Not yet answeredMarked out of 1Not flaggedFlag
questionQuestion textDeciding how much to charge for a product is included in the
marketing mix element of _____.Select one:a. promotionb. productc. placed.
pricingQuestion 12Not yet answeredMarked out of 1Not flaggedFlag
questionQuestion textThe creation of a product or product image that differs
enough from existing products to attract consumers is called ______.Select one:a.
product differentiationb. consumerismc. geographic centralizationd. consumptionQuestion 13Not yet answeredMarked out of 1Not flaggedFlag
questionQuestion textInsurance companies, airlines, investment counselors, health
clinics, and public accountants all engage in _____.Select one:a. industrial sellingb. personal sellingc.
service marketingd. consumer marketingQuestion 14Not yet answeredMarked out of 1Not flaggedFlag
questionQuestion text_____ is the process of using symbols to communicate the
qualities of a particular product made by a particular producer.Select one:a. Trademarkingb. Packagingc. Advertisingd.
BrandingQuestion 15Not yet answeredMarked out of 1Not flaggedFlag
questionQuestion textGroups of people with similar wants and needs are _____.Select one:a. price pointsb. target pointsc.
target marketsd. distribution pointsQuestion 16Not yet answeredMarked out of 1Not flaggedFlag
questionQuestion textDuring the _____ stage of the product life cycle, sales
begin to climb and the product begins to show profit. Competitors introduce
similar products.Select one:a. introductionb.
growthc. maturityd. declineQuestion 17Not answeredMarked out of 1Not flaggedFlag
questionQuestion textWhich of the following types of variables describe
populations and identify traits such as age, income, gender, and marital
status?Select one:a.
demographicb. socialc. geographicd. culturalQuestion 18Not answeredMarked out of 1Not flaggedFlag questionQuestion text_____ is the ability of a product to satisfy a human want or
need.Select one:a. Convenienceb. Valuec.
Utilityd. ExchangeQuestion 19Not answeredMarked out of 1Not flaggedFlag
questionQuestion textBusinesses that buy goods to be converted into other
products and goods that are used up during production are categorized as _____.Select one:a. reseller marketsb.
industrial marketsc. government marketsd. institutional marketsQuestion 20Not answeredMarked out of 1Not flaggedFlag
questionQuestion textIn the marketing mix, _____ refers to distribution.Select one:a. promotionb. productc. pricingd.
place

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