14 Aug Module 3 – CaseDISTRIBUTION & MARKETING PLANAssignment OverviewOne interesti

Module 3 – CaseDISTRIBUTION & MARKETING PLANAssignment OverviewOne interesting aspect of distribution channels occurs when aretailer, in this case, Amazon, integrates backward with the intent ofattracting suppliers (authors with brand names) and the expectationof utilizing other outlets (traditional bookstores) for full distribution ofits products. In this example, the largest traditional bookstore chain,which also has a significant online business, has decided not tostock Amazon’s products in the hope of discouraging authors fromsigning publication contracts with Amazon. Effective distributionchannels call for vertical cooperation, here among authors and theiragents, publishers, and retail outlets. But vertical integration invitesconflicts. The battle between Amazon and Barnes & Noble deservesfurther attention.Case ReadingReview the followings articles related to recent developmentsin book retailing (Use the university online library searchengine on TLC homepage to find the articles):Gelles, D. (2014, Feb 22). Barnes & noble receives conditionaloffer. New York Times.Krug, N. (2012, Oct 31). Amazon books getting no shelf space. TheWashington Post.Herther, N. K. (2012). THE E BOOK WARS amazon versus therest. Searcher, 20(4), 20-23,26-30.Streitfeld, D. (2014). Feed the beast (or else). The New York Times,pp. 1.Trachtenberg, J. A. (2013). Barnes & noble pulls back after losses intablet wars. Wall Street Journal. Europe.Turner, K. (2012, Feb 05). Independent retailers turn page onbusiness. McClatchy – Tribune Business News.Case AssignmentDevelop a report in terms of the following guidelines based on thearticles listed above and other supplemental articles. A well-writtenreport should have a brief introduction, headings or subheadings,and a brief concluding comment. Note that you should use somekeywords as headings or subheadings such as "Facts Recap,"instead of a sentence or a question.1. Briefly review the facts on the battle between Amazon and Barnes &Noble reported in the articles.2. Was Amazon wise to get into publishing in addition to its very strongposition in retailing new and used books? Explain your answer.3. If you were a popular author of children’s fiction (with a successful pastrelationship with a traditional publisher) and your agent (anothermember of the book publishing channel) asked you whether toapproach Amazon regarding the publication of your latest project, whatwould you say? Why?4. Would it matter if you were working on your first book and had noprevious relationship with an editor or publisher? If yes, why would thismake a difference?5. Considering traditional and contemporary distribution channels, andwith the continuing decline of its e-book sales, how would yourecommend Barnes & Noble compete with Amazon in the future? Doyou think acquisition is a feasible solution for Barnes & Noble? Why?Assignment Expectations Regarding Your References and Defenseof Your PositionsWrite clearly, simply and logically. Your paper should be 750-1,000words long, excluding title pages and references, but quality ofwriting is more important than length. Use double-spaced, blackVerdana or Times Roman font in 12 pt. type size.Back up your positions or opinions with references to the requiredreading found in the Module 1-4 Backgrounds and Ongoing UsefulResources. In using those references, demonstrate yourunderstanding of the concepts presented. Rather than grading onhow much information you find, emphasis will be on the defense ofthe positions you take on the issues. Also remember that:1. The "why" is more important than the "what."2. The defense of your positions on the issues is more important than thepositions you take.Do not repeat or quote definitions. Your use of the required readingto support your opinions (that is, contentions or positions) shoulddemonstrate that you understand the concepts presented.Do not include definitions or summaries of the readings or simplydescribe what the company did. Instead, your responses to thequestions should be analytical and should demonstrate that (a) youunderstand the principles from the background reading and (b) youcan apply them to this particular case. Vague, general answers willnot earn a good grade.Avoid redundancy and general statements such as "Allorganizations exist to make a profit." Make every sentence count.Paraphrase the facts using your own words and ideas, employingquotes sparingly. Quotes, if absolutely necessary, should rarelyexceed five words.When writing an academically oriented paper, you will uncovermany facts about the product. If you paraphrase the facts, cite thesources in your text and link those citations to references at the endof the paper.Here are some guidelines on how to conduct information search andbuild critical thinking skills.Emerald Group Publishing. (n.d.). Searching for Information.Retrieved fromhttp://www.emeraldinsight.com/learning/study_skills/skills/searching.htmEmerald Group Publishing. (n.d.). Developing Critical Thinking.Retrieved fromhttp://www.emeraldinsight.com/learning/study_skills/skills/critical_thinking.htmGuidelines for handling quoted and paraphrased material are foundat:Purdue Online Writing Lab. (n.d.). Academic Writing. Retrieved fromhttps://owl.english.purdue.edu/owl/section/1/2/Purdue Online Writing Lab. (n.d.). Quoting, Paraphrasing, andSummarizing. Retrieved fromhttps://owl.english.purdue.edu/owl/resource/563/1/Purdue Online Writing Lab. (n.d.). Avoiding Plagiarism. Retrievedfrom http://owl.english.purdue.edu/owl/resource/589/1/Your paper consists of arguments in favor of your opinions orpositions on the issues addressed by the guidelines; therefore,avoid the following logical fallacies:Purdue Online Writing Lab. (n.d.). Logic in Argumentative Writing.Retrieved fromhttp://owl.english.purdue.edu/owl/resource/659/03/

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