14 Aug MGT 377 Case Study 2 Guidelines Instructions: Case studies require the ability t

MGT 377 Case Study 2 Guidelines
Instructions:
Case studies require the ability to assess the presented
situation and then synthesize this information to
make recommendations that minimize the risk for other
organizations.
For your second case study, review Case 8, Camp Bowie
Technologies, Inc. (pp. 469-472 of your
textbook) and then, after an introductory paragraph, provide
a summary of the situation. In subsequent
paragraphs, address the following:
1. What characteristics of the market concerning cell phones
and service providers make it unique
compared to purchasing any other item?
2. Can cell phones be categorized as commodities as Mary has
stated in her memo? Discuss the
difference between commodities and non-commodities with Camp
Bowie Technologies
requirements for cell phones in mind.
3. How does purchasing equipment for business purposes
differ from any other consumer
purchasing? How would these differences influence the
process in which values are assigned to
competing offers which are being compared?
4. Has John clearly defined and evaluated Camp Bowie
Technologies requirements for its cell
phones? Are the requirements properly represented in the
value assessment method created by
John? Is the push-to-talk function worth receiving the
highest weight?
5. Does the product research compiled by John include data
that is relevant to his value
assessment method? What portions of the data are relevant
and what are not?
Present the key learnings that came out of the situation and
make recommendations to improve the
situation presented. Consider the Saint Leo core value of
respect as you consider your decisions on the
best ways to address the situation. In your paper, you will
need to show how excellence factored into your
decisions.
The paper should conclude with a summary paragraph that
answers the question, why should anyone
care about this situation.
Although there are no limitations to the length of the paper
required for the case study assignments, in
general, the paper should be at least two double-spaced
pages. Be sure to follow all APA requirements.
Submit Case Study 2 to the Dropbox no later than Thursday
11:59 PM EST/EDT of Module 5.
For grading criteria, refer to the rubric on the next
page.Rubric (100 points possible):
Element Criteria
Grade
F D C B A Score
Introduction
(5%)
Demonstrates grasp of
the issue; tells what will
be covered
0-2.9 3.0-3.4 3.5-3.9 4.0-4.4 4.5-5.0 ___/5
Analysis
(45%)
Shows coherent flow of
ideas and adequate
research; presentation
of the key issues and
concerns related to the
situation
0-26 27-31 32-35 36-40 41-45 ___/45
Recommendation
(20%)
Provides
recommendations for
improvement or risk
avoidance in future
situations
0-11 12-13 14-15 16-17 18-20 ___/20
Summary,
structure, and
organization
(30%)
Demonstrates logical
development of ideas;
demonstrates
appropriate order,
grammar, parallel
structures, punctuation,
spelling, APA formatting,
proper citation and
references;
appropriately integrates
Saint Leo core value of
respect
0-17 18-20 21-23 24-26 27-30 ___/30
Total Score: ______/100
Instructor Comments:MGT 377 Case Study 2 GuidelinesInstructions:Case studies require the ability to assess the presented
situation and then synthesize this information to make recommendations that minimize the risk for other
organizations.For your second case study, review Case 8, Camp Bowie
Technologies, Inc. (pp. 469-472 of your textbook) and then, after an introductory paragraph, provide
a summary of the situation. In subsequent paragraphs, address the following:1. What characteristics of the market concerning cell phones
and service providers make it unique compared to purchasing any other item?2. Can cell phones be categorized as commodities as Mary has
stated in her memo? Discuss the difference between commodities and non-commodities with Camp
Bowie Technologies requirements for cell phones in mind.3. How does purchasing equipment for business purposes
differ from any other consumer purchasing? How would these differences influence the
process in which values are assigned to competing offers which are being compared?4. Has John clearly defined and evaluated Camp Bowie
Technologies requirements for its cell phones? Are the requirements properly represented in the
value assessment method created by John? Is the push-to-talk function worth receiving the
highest weight?5. Does the product research compiled by John include data
that is relevant to his value assessment method? What portions of the data are relevant
and what are not?Present the key learnings that came out of the situation and
make recommendations to improve the situation presented. Consider the Saint Leo core value of
respect as you consider your decisions on the best ways to address the situation. In your paper, you will
need to show how excellence factored into your decisions.The paper should conclude with a summary paragraph that
answers the question, why should anyone care about this situation.Although there are no limitations to the length of the paper
required for the case study assignments, in general, the paper should be at least two double-spaced
pages. Be sure to follow all APA requirements.Submit Case Study 2 to the Dropbox no later than Thursday
11:59 PM EST/EDT of Module 5.For grading criteria, refer to the rubric on the next
page.Rubric (100 points possible):Element CriteriaGradeF D C B A ScoreIntroduction(5%)Demonstrates grasp of the issue; tells what willbe covered0-2.9 3.0-3.4 3.5-3.9 4.0-4.4 4.5-5.0 ___/5Analysis(45%)Shows coherent flow of ideas and adequateresearch; presentation of the key issues and concerns related to the situation0-26 27-31 32-35 36-40 41-45 ___/45Recommendation(20%)Provides recommendations for improvement or risk avoidance in future situations0-11 12-13 14-15 16-17 18-20 ___/20Summary, structure, and organization(30%)Demonstrates logical development of ideas;demonstrates appropriate order, grammar, parallel structures, punctuation, spelling, APA formatting,proper citation and references; appropriately integrates Saint Leo core value of respect0-17 18-20 21-23 24-26 27-30 ___/30Total Score: ______/100Instructor Comments:

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