14 Aug Homework Homework Project: Radio Spot Assume you are the account executi

Homework

Homework Project: Radio Spot

Assume you are the account executive for an advertising agency. You are
competing with other agencies to produce a local radio spot. Choose a
company for the assignmentthree possibilities are listed below.

Dry cleaning service
Bakery
Bicycle shop

Deliverables

For your chosen company, create a one- to two-page campaign strategy that includes the following elements:

Describe the target audience for the product. Include customer
demographics and purchase behavior. Explain the media habits of this
audience. During what time slot would you try to reach this audience?
What kind of radio station format (music, talk, other) would you
recommend using to reach this audience?Describe your creative approach, big idea and story angle for the
radio spot. How will you capture attention, engage the audience, and
make a call to action?Include the script for the radio spot. In addition to spoken words,
include production details, such as the personality of the speaker(s),
supporting sound effects, or music. Read your script aloud and practice
the timing in an effort to make the script run about 30 seconds.

Submit your assignment to the Dropbox located on the silver tab at the
top of this page. For instructions on how to use the Dropbox, read these
.next.ecollege.com/default/launch.ed?ssoType=DVUHubSSO2&node=node/184″>step-by-step instructions or watch this .next.ecollege.com/default/launch.ed?ssoType=DVUHubSSO2&node=node/232″>Dropbox Tutorial.

Rubric

Points

Campaign Strategy

Target audience analysis
Media habits
Time slot and station choice and justification
Creative approach (i.e., the big idea) and justification

40

Radio Script

Execution of creative approach
Content appropriate to target audience
Script production detail
Message impact, including flow, branding, call to action

40

Document Presentation

Professionalism, grammar, punctuation, and layout

20

Total Points

100

See the Syllabus section “Due Dates for Assignments & Exams” for due date information.

Homework Project: Radio Spot

Assume you are the account executive for an advertising agency. You are
competing with other agencies to produce a local radio spot. Choose a
company for the assignmentthree possibilities are listed below.

Deliverables

For your chosen company, create a one- to two-page campaign strategy that includes the following elements:

Submit your assignment to the Dropbox located on the silver tab at the
top of this page. For instructions on how to use the Dropbox, read these
.next.ecollege.com/default/launch.ed?ssoType=DVUHubSSO2&node=node/184″>step-by-step instructions or watch this .next.ecollege.com/default/launch.ed?ssoType=DVUHubSSO2&node=node/232″>Dropbox Tutorial.
Campaign Strategy40Radio Script40Document Presentation20Total Points100
See the Syllabus section “Due Dates for Assignments & Exams” for due date information.

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