14 Aug Homework Homework Project: In the News . . . These projects are intended

Homework

Homework Project: In the News . . .

These projects are intended to provide current material for class
discussion and review. To receive full credit for this requirement, each
student should turn in an In the News . . . project during Week 4. This
project is due in Week 4 and is worth 70 points. The project may draw
on items from the online environmentnewspapers, magazines, and
websitesto provide current (i.e., within the last year) examples of
course-related topics (i.e., advertising or public relations).
Creativity, relevance, and probable interest to the class are especially
welcome. As an example, a recent article on the meaning and use of
color in advertising provides a useful document that could be
accompanied by some examples of advertising that demonstrate effective
and/or ineffective use of color.

These items should be accompanied by a one-page report (use bullet points), explaining

why and how the material is important and relevant to the course content; and
what practical managerial implications the material has.

Submit your assignment to the Dropbox located on the silver tab at the
top of this page. For instructions on how to use the Dropbox, read these
.next.ecollege.com/default/launch.ed?ssoType=DVUHubSSO2&node=node/184″>step-by-step instructions or watch this .next.ecollege.com/default/launch.ed?ssoType=DVUHubSSO2&node=node/232″>Dropbox Tutorial.

Homework Project: In the News . . .

These projects are intended to provide current material for class
discussion and review. To receive full credit for this requirement, each
student should turn in an In the News . . . project during Week 4. This
project is due in Week 4 and is worth 70 points. The project may draw
on items from the online environmentnewspapers, magazines, and
websitesto provide current (i.e., within the last year) examples of
course-related topics (i.e., advertising or public relations).
Creativity, relevance, and probable interest to the class are especially
welcome. As an example, a recent article on the meaning and use of
color in advertising provides a useful document that could be
accompanied by some examples of advertising that demonstrate effective
and/or ineffective use of color.

These items should be accompanied by a one-page report (use bullet points), explaining

Submit your assignment to the Dropbox located on the silver tab at the
top of this page. For instructions on how to use the Dropbox, read these
.next.ecollege.com/default/launch.ed?ssoType=DVUHubSSO2&node=node/184″>step-by-step instructions or watch this .next.ecollege.com/default/launch.ed?ssoType=DVUHubSSO2&node=node/232″>Dropbox Tutorial.

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