14 Aug (MKGT 101 00H Summer 2015 IncludED) Assignment: Test 1 1. Award: 2 out of 2.00

(MKGT 101 00H Summer 2015 IncludED)
Assignment:
Test 1

1.
Award: 2 out of 2.00
points

Consumer behavior that results from consumer socialization,
passage through the family life cycle, and decision-making within the family or
household is referred to as __________ influence.
psychographic
family
personal
demographic
reference
group

2.
Award: 2 out of 2.00
points

The generation of children born between 1977 and 1994 is
sometimes referred to as
baby
busters.
the
baby boomerang.
echo
busters.
the
lost generation.
the baby
boomlet.

3.
Award: 2 out of 2.00
points

A nongovernmental organization that serves its customers but
does not have profit as an organizational goal is referred to as a
nonprofit
organization.
business
firm.
cooperative.
subchapter
S corporation.
social
service agency.

4.
Award: 2 out of 2.00
points

Competition refers to
any
for profit organization that targets the customers of other organizations.
any
product or service that vies for a portion of a customer’s discretionary
income.
identical
products that perform identical functions.
the
set of firms that operate in a given geographic region, regardless of product
or service.
alternative
firms that could provide a product to satisfy a specific market’s needs.

5.
Award: 2 out of 2.00
points

A business firm refers to
a
group of people united through contractual or corporate ownership.
a
publicly owned organization that serves the general population.
a
subsidiary, division, or unit of an organization that markets a set of related
offerings to a clearly defined group of customers.
a privately
owned organization that serves its customers to earn a profit so that it can
survive.
a
legal entity engaged in business activities solely with the intent of serving
its employees without the intent of making a profit.

6.
Award: 2 out of 2.00
points

A sudden drop in the average consumer income would be an example
of which environmental force?
regulatory
social
economic
technological
competitive

7.
Award: 0 out of 2.00
points

Which of the following demographic trends has significant
implications to global marketers?
the
declining populations in Latin American countries
the
tripling of the population of consumers under 40 years old
the
decreasing interest in entrepreneurship in developing countries
the
lack of savings of elderly populations in developed countries
the size of
the markets in India and China

8.
Award: 2 out of 2.00
points

The second phase of the strategic marketing process is the
__________.
evaluation
phase
tactics
phase
strategic
phase
planning
phase
implementation
phase

9.
Award: 2 out of 2.00
points

Motivation refers to
a
learned predisposition to respond to an object or class of objects in a
consistently favorable or unfavorable way.
the
way people see themselves and the way they believe others see them.
the
stimulus required to cause a consumer to do something uncharacteristic of
himself.
a
person’s consistent behaviors or responses to recurring situations.
the
energizing force that stimulates behavior to satisfy a consumer need.

10.
Award: 2 out of 2.00
points

The duty of a firm to maximize profits for its owners or
stockholders is referred to as _________.
value
consciousness
social
responsibility
benefit
marketing
profit
responsibility
stakeholder
responsibility

11.
Award: 2 out of 2.00
points

Marketspace refers to
the
blending of different communication and delivery channels that are mutually
reinforcing in attracting, retaining, and building relationships with consumers
who shop and buy in traditional intermediaries and online. Option 5
the
two-way buyer-seller electronic communication in a computer-mediated
environment in which the buyer controls the kind and amount of information
received from the seller. Option 1
websites
that allow people to congregate online and exchange views on topics of common
interest. Option 2
Internet
search engines used for the purpose of data mining. Option 3
an
information- and communication-based electronic exchange environment mostly
occupied by sophisticated computer and telecommunication technologies and
digitized offerings. Option 4

12.
Award: 2 out of 2.00
points

The social forces in the environment include the __________ and
the culture of the population.
living
standards
ethics
social
classes
demographic
characteristics
cohorts

13.
Award: 2 out of 2.00
points

Those behaviors that result from (1) repeated experience and (2)
reasoning is referred to as
wisdom.
learning.
acculturation.
attitudinal
identification.
psychosocial
edification.

14.
Award: 2 out of 2.00
points

Two former sales representatives of Amgen, a biotech company,
alleged the company strongly encouraged its sales force to search confidential
medical records in physician’s offices in an attempt to find names of patients
that would benefit from the use of Amgen’s drug Enbrel, a treatment for
psoriasis. After reporting this practice, these two people sued Amgen, claiming
they did not go along with the scheme because they objected to it as being
unethical. Soon after, one of the reps was fired and the other resigned after
receiving a poor performance review. These two people are
ombudsmen.
contrarians.
cronies.
scabs.
whistle-blowers.

15.
Award: 2 out of 2.00
points

.jpg” alt=”Picture”>

In Figure 4-3 above, column “C” represents which of the following in
terms of consumer involvement and product knowledge?
extended
problem solving
simulated
selection
routine
problem solving
limited
problem solving
integrated
problem solving

16.
Award: 2 out of 2.00
points

In keeping with its business mission, Ben & Jerry’s
committed
to buying its milk and cream from one dairy cooperative whose members guarantee
the supplies are bovine growth hormone free.
created
a children’s TV program with cat and mouse cartoon characters “Ben”
and “Jerry” to teach about the importance of good nutrition and Fair
Trade sustainable business practices.
donated
free ice cream coupons to all children who get good grades in school.
invested
in research to create genetically engineered cows that will produce more
hypoallergenic milk.
offered
to buy out any failing family-owned ice cream parlor and turn it into a
ScoopShop franchise.

17.
Award: 0 out of 2.00
points

Which of the following statements about customer value is most
accurate?
To create
value for targeted buyers, firms must build long-term relationships with them.
It
is impossible to place a dollar value on a loyal, satisfied customer.
Loyal
customers are less profitable to firms in the long run since they expect lower
prices over time in order to remain loyal.
Research
suggests that firms can be most successful by being all things to all consumers.
Target
customers assess customer value in terms of the combination of benefits
(quality, convenience, etc.), regardless of the price.

18.
Award: 2 out of 2.00
points

The BCG has given specific names and descriptions to the four
resulting quadrants in its growth-share matrix based on the amount of cash they
generate for or require from the organization. “Cash cows” are
located in which area of the BCG growth-share matrix?
upper
right quadrant
center
quadrant
upper
left quadrant
lower
right quadrant
lower left
quadrant

19.
Award: 2 out of 2.00
points

One way a company can benefit from implementing a market
penetration strategy would be to
sell
more products at a lower price.
sell the
same amount of product at a higher price.
find
a new market and sell the product at a much higher price.
alter
the product and sell it to a new market.
reduce
promotion and distribution costs to improve production efficiencies.

20.
Award: 2 out of 2.00
points

In marketing, the form of competition that occurs when only one
firm sells the product is referred to as __________.
pure
monopoly
pure
competition
monopolistic
competition
an
oligopoly
a
megopoly

21.
Award: 2 out of 2.00
points

Multicultural marketing refers to combinations of the marketing
mix that reflect the unique attitudes, ancestry, communication preferences, and
lifestyles of different __________.
religions
nations
generational
cohorts
genders
races or
ethnic groups

22.
Award: 2 out of 2.00
points

Lexi wants to find the perfect gift for her older sister’s
college graduation. She started looking for the gift last month and expects to
spend another couple of months if needed to find a gift she will use and like,
and hopefully keep forever to remember the occasion. Lexi is engaging in
problem
recognition.
integrated
problem solving.
routine
problem solving.
limited
problem solving.
extended
problem solving.

23.
Award: 2 out of 2.00
points

Sociocultural influences that affect the consumer purchase
decision process include all of the followingEXCEPT:
personal
influence.
reference
groups.
values,
beliefs, and attitudes.
culture
and subculture.
family
influences.

24.
Award: 2 out of 2.00
points

Which of the following statements about how women buy cars today
is most accurate?
Women
have definite likes or dislikes when buying a car, but they don’t feel
comfortable expressing their opinions.
Women are
more likely to make their car purchase selection as a result of information
provided by a friend or a relative than from promotional information.
The
issue of “speed” is an important factor to men but not really
important to women.
Most
women actually enjoy the price negotiation process.
Women
care more about exterior styles and lines and men are more concerned with cargo
space and gas mileage.

25.
Award: 0 out of 2.00
points

Strategy refers to
a
road map for the entire organization for a specified future period of time, such
as one or five years.
an
organization’s corporate tactical or action plan.
statements
of an accomplishment of a task to be achieved by a certain time.
a
statement of the organization’s function in society, often identifying its
customers, markets, product, and technologies.
an
organization’s long-term course of action designed to deliver a unique customer
experience while achieving its goals.

26.
Award: 2 out of 2.00
points

Situational influences refer to
the five
aspects of the purchase situation that impact the consumer purchase decision
process: purchase task, social surroundings, physical surroundings, temporal
effects, and antecedent states.
both
the objective and subjective attributes a consumer uses to compare different
products and brands.
psychological
concepts that are useful for interpreting buying processes and directing
marketing efforts.
the
feelings of postpurchase anxiety that can arise from a number of different
factors including social surroundings, physical surroundings, temporal effects,
and antecedent states.
the
temporary impediments to a consumer’s purchase decision.

27.
Award: 2 out of 2.00
points

The marketing manager’s controllable factorsproduct, price,
promotion, and placethat can be used to solve a marketing problem are referred
to as the __________.
environmental
forces
marketing
toolbox
marketing
concept
marketing
program
marketing
mix

28.
Award: 2 out of 2.00
points

A marketing __________ is defined as the means by which a
marketing goal is to be achieved, usually characterized by a specified target
market and a marketing program to reach it.
action
tactic
strategy
concept
plan

29.
Award: 2 out of 2.00
points

In the 19thcentury, the belief was that production creates its own demand.
By the early 20thcentury, American
companies began to produce more goods than buyers could consume. At the same
time, competition became more significant. The usual solution was to hire more
salespeople to find new buyers. This describes the __________ era.
marketing
concept
production
sales
goods
market
orientation

30.
Award: 2 out of 2.00
points

Your company is introducing a new line of activewear for
teenagers and invites the members of the high school track team to a private
display of the line. This group consists of __________ for activewear clothing.
lifestyle
makers
opinion
leaders
aspirational
people
autonomous
leaders
joint
decision makers

31.
Award: 2 out of 2.00
points

Marketing refers to
the
process of identifying target market segments for a product or service.
the
strategies used in the advertising and promotion of products and services to
customers around the globe.
the
production of products or services that will generate the highest return on
investment.
the
activity for creating, communicating, delivering, and exchanging offerings that
benefit its customers, the organization, its stakeholders, and society at
large.
the
activity involved in getting a product or service from the manufacturer to
ultimate consumers and organizational buyers.

32.
Award: 2 out of 2.00
points

The personal, social, and economic significance of the purchase
to the consumer, which is known as the level of __________, may cause him or
her to skip or minimize one or more stages in the consumer purchase decision
process.
situational
influences
aspiration
cognitive
dissonance
involvement
motivation

33.
Award: 2 out of 2.00
points

The long-running U.S. Army recruiting advertisement that invited
enlistees to “Be All You Can Be” appeals to which of hierarchy of
needs level?
self-actualization
needs
social
needs
personal
needs
safety
needs
physiological
needs

34.
Award: 2 out of 2.00
points

In the 1960s, President Kennedy developed what is known as the
Consumer Bill of Rights. This legislation was developed to protect consumers
from unscrupulous marketers and guaranteed consumers four fundamental rights,
including the right to be informed, the right to choose, the right to be
protected, and the right to be heard. Many laws such as this were the results
of __________.
Naderism
consumerism
cause
marketing
self-regulation
marketing
ethics

35.
Award: 2 out of 2.00
points

A student wants to buy a smartphone so she can share pictures
with her friends. An insurance claims adjuster wants to buy a smartphone to
document accidents (take pictures, write a report, etc.). If they both purchase
the same model smartphone, such as an Apple iPhone, which statement is most
accurate?
Only
a person who has bought a smartphone previously is a prospective customer; only
previous owners of smartphones benefit from buying new ones.
Both the
adjuster and the student are potential customers because in their own way, they
both benefit from the product.
The
student is the prospective customer since there are more students buying
smartphones for personal use than there are insurance adjusters buying
smartphones for business use.
Neither
the adjuster nor the student is a prospective customer since the company will
pay for the adjuster’s smartphone and the student’s parents will pay for hers.
The
adjuster is a prospective customer because the smartphone will be used for
work; the student is only a secondary user since the purpose of the smartphone
is just for entertainment.

36.
Award: 2 out of 2.00
points

What percentage of adults is considered to be opinion leaders?
25
percent
1
percent
5
percent
10 percent
It
depends upon the type of product.

37.
Award: 2 out of 2.00
points

To serve both buyers and sellers, marketing seeks to discover
and __________ the needs and wants of prospective customers.
satisfy
manipulate
create
change
preserve

38.
Award: 2 out of 2.00
points

The idea that an organization should (1) strive to satisfy the
needs of consumers (2) while also trying to achieve the organization’s goals
reflects the
principle
of customer relationship management.
concept
of synergy.
societal
marketing concept.
consumerism
concept.
marketing
concept.

39.
Award: 2 out of 2.00
points

The five stages a buyer passes through in making choices about
which product and service to buy is called the _________.
alternative
evaluation process
problem
recognition process
information
decision process
purchase
decision process
postpurchase
behavior process

40.
Award: 2 out of 2.00
points

Baby boomers can be defined as the generation of children born
__________.
since
1995
between
1918 and 1945
between
1977 and 1994
between
1965 and 1976
between
1946 and 1964
(MKGT 101 00H Summer 2015 IncludED)Assignment: Test 11.Award: 2 out of 2.00
points Consumer behavior that results from consumer socialization,
passage through the family life cycle, and decision-making within the family or
household is referred to as __________ influence.psychographicfamilypersonaldemographicreference
group2.Award: 2 out of 2.00
points The generation of children born between 1977 and 1994 is
sometimes referred to asbaby
busters.the
baby boomerang.echo
busters.the
lost generation.the baby
boomlet.3.Award: 2 out of 2.00
points A nongovernmental organization that serves its customers but
does not have profit as an organizational goal is referred to as anonprofit
organization.business
firm.cooperative.subchapter
S corporation.social
service agency.4.Award: 2 out of 2.00
points Competition refers toany
for profit organization that targets the customers of other organizations.any
product or service that vies for a portion of a customer’s discretionary
income.identical
products that perform identical functions.the
set of firms that operate in a given geographic region, regardless of product
or service.alternative
firms that could provide a product to satisfy a specific market’s needs.5.Award: 2 out of 2.00
points A business firm refers toa
group of people united through contractual or corporate ownership.a
publicly owned organization that serves the general population.a
subsidiary, division, or unit of an organization that markets a set of related
offerings to a clearly defined group of customers.a privately
owned organization that serves its customers to earn a profit so that it can
survive.a
legal entity engaged in business activities solely with the intent of serving
its employees without the intent of making a profit.6.Award: 2 out of 2.00
points A sudden drop in the average consumer income would be an example
of which environmental force?regulatorysocialeconomictechnologicalcompetitive7.Award: 0 out of 2.00
points Which of the following demographic trends has significant
implications to global marketers?the
declining populations in Latin American countriesthe
tripling of the population of consumers under 40 years oldthe
decreasing interest in entrepreneurship in developing countriesthe
lack of savings of elderly populations in developed countriesthe size of
the markets in India and China8.Award: 2 out of 2.00
points The second phase of the strategic marketing process is the
__________.evaluation
phasetactics
phasestrategic
phaseplanning
phaseimplementation
phase9.Award: 2 out of 2.00
points Motivation refers toa
learned predisposition to respond to an object or class of objects in a
consistently favorable or unfavorable way.the
way people see themselves and the way they believe others see them.the
stimulus required to cause a consumer to do something uncharacteristic of
himself.a
person’s consistent behaviors or responses to recurring situations.the
energizing force that stimulates behavior to satisfy a consumer need.10.Award: 2 out of 2.00
points The duty of a firm to maximize profits for its owners or
stockholders is referred to as _________.value
consciousnesssocial
responsibilitybenefit
marketingprofit
responsibilitystakeholder
responsibility11.Award: 2 out of 2.00
points Marketspace refers tothe
blending of different communication and delivery channels that are mutually
reinforcing in attracting, retaining, and building relationships with consumers
who shop and buy in traditional intermediaries and online. Option 5the
two-way buyer-seller electronic communication in a computer-mediated
environment in which the buyer controls the kind and amount of information
received from the seller. Option 1websites
that allow people to congregate online and exchange views on topics of common
interest. Option 2Internet
search engines used for the purpose of data mining. Option 3an
information- and communication-based electronic exchange environment mostly
occupied by sophisticated computer and telecommunication technologies and
digitized offerings. Option 412.Award: 2 out of 2.00
points The social forces in the environment include the __________ and
the culture of the population.living
standardsethicssocial
classesdemographic
characteristicscohorts13.Award: 2 out of 2.00
points Those behaviors that result from (1) repeated experience and (2)
reasoning is referred to aswisdom.learning.acculturation.attitudinal
identification.psychosocial
edification.14.Award: 2 out of 2.00
points Two former sales representatives of Amgen, a biotech company,
alleged the company strongly encouraged its sales force to search confidential
medical records in physician’s offices in an attempt to find names of patients
that would benefit from the use of Amgen’s drug Enbrel, a treatment for
psoriasis. After reporting this practice, these two people sued Amgen, claiming
they did not go along with the scheme because they objected to it as being
unethical. Soon after, one of the reps was fired and the other resigned after
receiving a poor performance review. These two people areombudsmen.contrarians.cronies.scabs.whistle-blowers.15.Award: 2 out of 2.00
points .jpg” alt=”Picture”>

In Figure 4-3 above, column “C” represents which of the following in
terms of consumer involvement and product knowledge?extended
problem solvingsimulated
selectionroutine
problem solvinglimited
problem solvingintegrated
problem solving16.Award: 2 out of 2.00
points In keeping with its business mission, Ben & Jerry’scommitted
to buying its milk and cream from one dairy cooperative whose members guarantee
the supplies are bovine growth hormone free.created
a children’s TV program with cat and mouse cartoon characters “Ben”
and “Jerry” to teach about the importance of good nutrition and Fair
Trade sustainable business practices.donated
free ice cream coupons to all children who get good grades in school.invested
in research to create genetically engineered cows that will produce more
hypoallergenic milk.offered
to buy out any failing family-owned ice cream parlor and turn it into a
ScoopShop franchise.17.Award: 0 out of 2.00
points Which of the following statements about customer value is most
accurate?To create
value for targeted buyers, firms must build long-term relationships with them.It
is impossible to place a dollar value on a loyal, satisfied customer.Loyal
customers are less profitable to firms in the long run since they expect lower
prices over time in order to remain loyal.Research
suggests that firms can be most successful by being all things to all consumers.Target
customers assess customer value in terms of the combination of benefits
(quality, convenience, etc.), regardless of the price.18.Award: 2 out of 2.00
points The BCG has given specific names and descriptions to the four
resulting quadrants in its growth-share matrix based on the amount of cash they
generate for or require from the organization. “Cash cows” are
located in which area of the BCG growth-share matrix?upper
right quadrantcenter
quadrantupper
left quadrantlower
right quadrantlower left
quadrant19.Award: 2 out of 2.00
points One way a company can benefit from implementing a market
penetration strategy would be tosell
more products at a lower price.sell the
same amount of product at a higher price.find
a new market and sell the product at a much higher price.alter
the product and sell it to a new market.reduce
promotion and distribution costs to improve production efficiencies.20.Award: 2 out of 2.00
points In marketing, the form of competition that occurs when only one
firm sells the product is referred to as __________.pure
monopolypure
competitionmonopolistic
competitionan
oligopolya
megopoly21.Award: 2 out of 2.00
points Multicultural marketing refers to combinations of the marketing
mix that reflect the unique attitudes, ancestry, communication preferences, and
lifestyles of different __________.religionsnationsgenerational
cohortsgendersraces or
ethnic groups22.Award: 2 out of 2.00
points Lexi wants to find the perfect gift for her older sister’s
college graduation. She started looking for the gift last month and expects to
spend another couple of months if needed to find a gift she will use and like,
and hopefully keep forever to remember the occasion. Lexi is engaging inproblem
recognition.integrated
problem solving.routine
problem solving.limited
problem solving.extended
problem solving.23.Award: 2 out of 2.00
points Sociocultural influences that affect the consumer purchase
decision process include all of the followingEXCEPT:personal
influence.reference
groups.values,
beliefs, and attitudes.culture
and subculture.family
influences.24.Award: 2 out of 2.00
points Which of the following statements about how women buy cars today
is most accurate?Women
have definite likes or dislikes when buying a car, but they don’t feel
comfortable expressing their opinions.Women are
more likely to make their car purchase selection as a result of information
provided by a friend or a relative than from promotional information.The
issue of “speed” is an important factor to men but not really
important to women.Most
women actually enjoy the price negotiation process.Women
care more about exterior styles and lines and men are more concerned with cargo
space and gas mileage.25.Award: 0 out of 2.00
points Strategy refers toa
road map for the entire organization for a specified future period of time, such
as one or five years.an
organization’s corporate tactical or action plan.statements
of an accomplishment of a task to be achieved by a certain time.a
statement of the organization’s function in society, often identifying its
customers, markets, product, and technologies.an
organization’s long-term course of action designed to deliver a unique customer
experience while achieving its goals.26.Award: 2 out of 2.00
points Situational influences refer tothe five
aspects of the purchase situation that impact the consumer purchase decision
process: purchase task, social surroundings, physical surroundings, temporal
effects, and antecedent states.both
the objective and subjective attributes a consumer uses to compare different
products and brands.psychological
concepts that are useful for interpreting buying processes and directing
marketing efforts.the
feelings of postpurchase anxiety that can arise from a number of different
factors including social surroundings, physical surroundings, temporal effects,
and antecedent states.the
temporary impediments to a consumer’s purchase decision.27.Award: 2 out of 2.00
points The marketing manager’s controllable factorsproduct, price,
promotion, and placethat can be used to solve a marketing problem are referred
to as the __________.environmental
forcesmarketing
toolboxmarketing
conceptmarketing
programmarketing
mix28.Award: 2 out of 2.00
points A marketing __________ is defined as the means by which a
marketing goal is to be achieved, usually characterized by a specified target
market and a marketing program to reach it.actiontacticstrategyconceptplan29.Award: 2 out of 2.00
points In the 19thcentury, the belief was that production creates its own demand.
By the early 20thcentury, American
companies began to produce more goods than buyers could consume. At the same
time, competition became more significant. The usual solution was to hire more
salespeople to find new buyers. This describes the __________ era.marketing
conceptproductionsalesgoodsmarket
orientation30.Award: 2 out of 2.00
points Your company is introducing a new line of activewear for
teenagers and invites the members of the high school track team to a private
display of the line. This group consists of __________ for activewear clothing.lifestyle
makersopinion
leadersaspirational
peopleautonomous
leadersjoint
decision makers31.Award: 2 out of 2.00
points Marketing refers tothe
process of identifying target market segments for a product or service.the
strategies used in the advertising and promotion of products and services to
customers around the globe.the
production of products or services that will generate the highest return on
investment.the
activity for creating, communicating, delivering, and exchanging offerings that
benefit its customers, the organization, its stakeholders, and society at
large.the
activity involved in getting a product or service from the manufacturer to
ultimate consumers and organizational buyers.32.Award: 2 out of 2.00
points The personal, social, and economic significance of the purchase
to the consumer, which is known as the level of __________, may cause him or
her to skip or minimize one or more stages in the consumer purchase decision
process.situational
influencesaspirationcognitive
dissonanceinvolvementmotivation33.Award: 2 out of 2.00
points The long-running U.S. Army recruiting advertisement that invited
enlistees to “Be All You Can Be” appeals to which of hierarchy of
needs level?self-actualization
needssocial
needspersonal
needssafety
needsphysiological
needs34.Award: 2 out of 2.00
points In the 1960s, President Kennedy developed what is known as the
Consumer Bill of Rights. This legislation was developed to protect consumers
from unscrupulous marketers and guaranteed consumers four fundamental rights,
including the right to be informed, the right to choose, the right to be
protected, and the right to be heard. Many laws such as this were the results
of __________.Naderismconsumerismcause
marketingself-regulationmarketing
ethics35.Award: 2 out of 2.00
points A student wants to buy a smartphone so she can share pictures
with her friends. An insurance claims adjuster wants to buy a smartphone to
document accidents (take pictures, write a report, etc.). If they both purchase
the same model smartphone, such as an Apple iPhone, which statement is most
accurate?Only
a person who has bought a smartphone previously is a prospective customer; only
previous owners of smartphones benefit from buying new ones.Both the
adjuster and the student are potential customers because in their own way, they
both benefit from the product.The
student is the prospective customer since there are more students buying
smartphones for personal use than there are insurance adjusters buying
smartphones for business use.Neither
the adjuster nor the student is a prospective customer since the company will
pay for the adjuster’s smartphone and the student’s parents will pay for hers.The
adjuster is a prospective customer because the smartphone will be used for
work; the student is only a secondary user since the purpose of the smartphone
is just for entertainment.36.Award: 2 out of 2.00
points What percentage of adults is considered to be opinion leaders?25
percent1
percent5
percent10 percentIt
depends upon the type of product.37.Award: 2 out of 2.00
points To serve both buyers and sellers, marketing seeks to discover
and __________ the needs and wants of prospective customers.satisfymanipulatecreatechangepreserve38.Award: 2 out of 2.00
points The idea that an organization should (1) strive to satisfy the
needs of consumers (2) while also trying to achieve the organization’s goals
reflects theprinciple
of customer relationship management.concept
of synergy.societal
marketing concept.consumerism
concept.marketing
concept.39.Award: 2 out of 2.00
points The five stages a buyer passes through in making choices about
which product and service to buy is called the _________.alternative
evaluation processproblem
recognition processinformation
decision processpurchase
decision processpostpurchase
behavior process40.Award: 2 out of 2.00
points Baby boomers can be defined as the generation of children born
__________.since
1995between
1918 and 1945between
1977 and 1994between
1965 and 1976between
1946 and 1964

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