14 Aug (MKGT 101 00H Summer 2015 IncludED) Assignment: Chapter 5 Quiz 1. Award: 1 ou

(MKGT 101 00H Summer 2015 IncludED)
Assignment:
Chapter 5 Quiz

1.
Award: 1 out of 1.00
point

Organizational buyers include all of the followingEXCEPT:
ultimate
consumers.
manufacturers.
wholesalers.
government
agencies.
retailers.

2.
Award: 1 out of 1.00
point

A buying committee differs from the typical buying center in
that the former is
not
comprised of cross-functional members.
concerned
primarily about vendor diversity.
highly
formalized.
used
in reverse auctions rather than traditional ones.
able
to sign a binding contract that prohibits product modifications.

3.
Award: 1 out of 1.00
point

Another name for an e-hub is a(n)
e-xchange.
B2B
exchange.
buying
center.
i-auction.
webX.

4.
Award: 1 out of 1.00
point

Which type of e-marketplace is described as a neutral third
party?
virtual
auctions
decentralized
marketplaces
private
exchanges
integrated
exchanges
independent
e-marketplaces

5.
Award: 1 out of 1.00
point

Which of the following isMOSTcharacteristic of an
organizational buyer in the buying process?
prefers
to meet sellers in person
is
technically qualified and professional
decides
almost entirely based on product quality
prefers
purchases to be sold at a fixed price
has
the authority to make the decision alone without input from others

6.
Award: 1 out of 1.00
point

The NAICS provides common industry definitions to facilitate
comparative measurements of economic activity between the United States and
which of the following?
Brazil
countries
of Western Europe
other
members of the United Nations
Pacific
rim countries
Mexico

7.
Award: 1 out of 1.00
point

The Perth Mint in Australia provides silver blanks to the U.S.
Mint, which then creates products for consumers like the collectable American
Eagle Silver Bullion Coins. The demand for Perth’s silver blanks is called __________
demand.
derived
seasonal
industrial
primary
selective

8.
Award: 1 out of 1.00
point

Which of the following wouldMOST LIKELYbe considered a new
buy for Trek?
purchasing
a larger quantity of tires from the same supplier
incorporating
an improved frame technology that dampens vibration
choosing
a new retail outlet
updating
the frame paint colors and graphic design
changing
the material for the saddle

9.
Award: 1 out of 1.00
point

One challenge associated with selling to organizations is that
reciprocal
arrangements are illegal.
use
of the Internet has a negative effect on a firm’s perceived status.
purchases
in a single transaction are relatively small compared with consumer purchases.
there are
often far fewer buyers.
profit
margins are razor-thin as a result of intense competition.

10.
Award: 1 out of 1.00
point

In a(n) __________ auction, many sellers compete to provide
goods or services for a single buyer.
counter
reverse
virtual
independent
traditional
(MKGT 101 00H Summer 2015 IncludED)Assignment: Chapter 5 Quiz 1.Award: 1 out of 1.00
point Organizational buyers include all of the followingEXCEPT:ultimate
consumers.manufacturers.wholesalers.government
agencies.retailers.2.Award: 1 out of 1.00
point A buying committee differs from the typical buying center in
that the former isnot
comprised of cross-functional members.concerned
primarily about vendor diversity.highly
formalized.used
in reverse auctions rather than traditional ones.able
to sign a binding contract that prohibits product modifications.3.Award: 1 out of 1.00
point Another name for an e-hub is a(n)e-xchange.B2B
exchange.buying
center.i-auction.webX.4.Award: 1 out of 1.00
point Which type of e-marketplace is described as a neutral third
party?virtual
auctionsdecentralized
marketplacesprivate
exchangesintegrated
exchangesindependent
e-marketplaces5.Award: 1 out of 1.00
point Which of the following isMOSTcharacteristic of an
organizational buyer in the buying process?prefers
to meet sellers in personis
technically qualified and professionaldecides
almost entirely based on product qualityprefers
purchases to be sold at a fixed pricehas
the authority to make the decision alone without input from others6.Award: 1 out of 1.00
point The NAICS provides common industry definitions to facilitate
comparative measurements of economic activity between the United States and
which of the following?Brazilcountries
of Western Europeother
members of the United NationsPacific
rim countriesMexico7.Award: 1 out of 1.00
point The Perth Mint in Australia provides silver blanks to the U.S.
Mint, which then creates products for consumers like the collectable American
Eagle Silver Bullion Coins. The demand for Perth’s silver blanks is called __________
demand.derivedseasonalindustrialprimaryselective8.Award: 1 out of 1.00
point Which of the following wouldMOST LIKELYbe considered a new
buy for Trek?purchasing
a larger quantity of tires from the same supplierincorporating
an improved frame technology that dampens vibrationchoosing
a new retail outletupdating
the frame paint colors and graphic designchanging
the material for the saddle9.Award: 1 out of 1.00
point One challenge associated with selling to organizations is thatreciprocal
arrangements are illegal.use
of the Internet has a negative effect on a firm’s perceived status.purchases
in a single transaction are relatively small compared with consumer purchases.there are
often far fewer buyers.profit
margins are razor-thin as a result of intense competition.10.Award: 1 out of 1.00
point In a(n) __________ auction, many sellers compete to provide
goods or services for a single buyer.counterreversevirtualindependenttraditional

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