marketing home work can someone do it ?
One-Page Topic Paper: Amazon’s Disruption of the Consumer Decision-Making Process: A Marketing-Based Analysis
- Context: Amazon is changing the way we shop and retailers are going out of business! Amazon commands a high marketing share of all online business.
- Discuss the following:
1. How has Amazon disrupted each stage of the Consumer Decision-Making Process as
described in Chapter 7 of the Pride and Ferrell text? Discuss from the perspective of the consumer.
2. In what ways has Amazon capitalized on changing customer needs and desires? How have they been a force in
altering customer needs?
3. Describe Amazon’s modifications to product, price, promotion and distribution strategies.
- One page minimum, – 1 ½ page maximum, single space, 1” margins top and bottom.
- Name and Title of Paper only.
- Written content
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