14 Aug Assignment 3: Market Plan Section 1 Preface: You are the new marketing manager t

Assignment 3: Market
Plan Section 1
Preface:
You are the new
marketing manager to The Waters Bottling Company (WBC) of Munsonville,
NH. They have never done any marketing for their water before so they will need
to be educated as to the role of marketing in their companys success. They
started their company last year and want to do it right according to their
president and founder, Dr. M. Waters. (The M stands for Muddy so he prudently
only uses the initial. He also is rather fond of Blues music, which he would
like to incorporate into the marketing plan in some way.) They want to sell
their crystal clear, granite filtered mountain water to the right market. It
is your job to identify that target market. At this point, they dont even know
how the product should be packaged or have a name to identify it. You will get
to make that determination and carry that product through the entire Marketing
Plan.

Imagination and creativity combined with solid marketing concepts will be the
basic framework for your report. They will be relying on you for all of the
details to make this product successful. They are well funded and ready to
bring this product to market, with your help and guidance.

Use the attached Marketing Planning Guide to build your marketing plan
for their naturally mineral rich pure mountain water. Be sure to relate the
marketing concepts/ theories to this product/ company as you build the
marketing plan over the length of the course. The competed sections of the
marketing plan will be submitted in the Dropbox for each module. Use
each of the outline items as headers/ subheads for your analysis. Be concise
and apply each of the appropriate concepts to the WBC scenario.
Marketing
Planning Guide
Section
1 The Environment (Module 1)
Introduction to MarketingThe Marketing MixThe Marketing EnvironmentMarketing and its relationship
with other functional areas of businessStrategic MarketingPlanning ProcessStrategyOrganizational LevelsGoals and ObjectivesPlanning GapEthics in Marketing
You will create a
complete Marketing Plan by the end of the course. You will write the first
section of the Marketing Plan for this assignment. Use the.next.ecollege.com/pub/content/49e7f095-94bb-47ce-ba8c-7df150aaf3c5/MKT230_MarketingPlanningGuide.docx”>guide to identify the sections of the Marketing Plan and the marketing
elements contained therein. This assignment will focus on Section 1 The
Environment (Module 1).

Over the span of the course, you will gather information from a number of
probable sources. Some of the sources may include, but are not limited to, the
Internet, public libraries, business magazines, newspapers, the Harvard
Business Review, the Wall Street Journal, annual reports,
consultant/industry analyst reports, databases, Department of Commerce
publications, Temple and other university libraries, trade and academic
journals, Moody’s, Value Line, etc.

You may be surprised and overwhelmed by the volume of information that is
available for many topics, though you may have to do some “detective
work” to locate them.

You may find Web sites such as.hoovers.com/”>Hoovers.com and.lexisnexis.com/”>Lexis-Nexis extremely helpful.

Create a 4- to 6-page Word document for your Marketing Plan Section. Apply a
standard business writing style using the Market Planning Guide sections as
your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in
the APA format.

Use the following file-naming convention: LastnameFirstInitial_M1_A3.doc.
For example, if your name is John Smith, your document will be named
SmithJ_M1_A3.doc.

Assignment 3 Grading
Criteria

Maximum Points

Description of the
role and function of marketing for WBC.

10

Select/ create a
product for WBC to market. Explain the Marketing Mix for this WBC product.

20

Analyze the Marketing
Environment.

15

Discussion of the
marketing function and its relationship with the other functional areas of
the WBC.

10

Define the strategic
marketing planning process.

15

Establish an
organizational level strategy and include goals and objectives.

10

Discuss the ethical
issues concerning marketing.

10

Applied current APA
standards for editorial style, expression of ideas, and format of text,
citations, and references.

10

Total:

100

Assignment 3: Market
Plan Section 1Preface:You are the new
marketing manager to The Waters Bottling Company (WBC) of Munsonville,
NH. They have never done any marketing for their water before so they will need
to be educated as to the role of marketing in their companys success. They
started their company last year and want to do it right according to their
president and founder, Dr. M. Waters. (The M stands for Muddy so he prudently
only uses the initial. He also is rather fond of Blues music, which he would
like to incorporate into the marketing plan in some way.) They want to sell
their crystal clear, granite filtered mountain water to the right market. It
is your job to identify that target market. At this point, they dont even know
how the product should be packaged or have a name to identify it. You will get
to make that determination and carry that product through the entire Marketing
Plan.

Imagination and creativity combined with solid marketing concepts will be the
basic framework for your report. They will be relying on you for all of the
details to make this product successful. They are well funded and ready to
bring this product to market, with your help and guidance.

Use the attached Marketing Planning Guide to build your marketing plan
for their naturally mineral rich pure mountain water. Be sure to relate the
marketing concepts/ theories to this product/ company as you build the
marketing plan over the length of the course. The competed sections of the
marketing plan will be submitted in the Dropbox for each module. Use
each of the outline items as headers/ subheads for your analysis. Be concise
and apply each of the appropriate concepts to the WBC scenario.Marketing
Planning GuideSection
1 The Environment (Module 1)You will create a
complete Marketing Plan by the end of the course. You will write the first
section of the Marketing Plan for this assignment. Use the.next.ecollege.com/pub/content/49e7f095-94bb-47ce-ba8c-7df150aaf3c5/MKT230_MarketingPlanningGuide.docx”>guide to identify the sections of the Marketing Plan and the marketing
elements contained therein. This assignment will focus on Section 1 The
Environment (Module 1).

Over the span of the course, you will gather information from a number of
probable sources. Some of the sources may include, but are not limited to, the
Internet, public libraries, business magazines, newspapers, the Harvard
Business Review, the Wall Street Journal, annual reports,
consultant/industry analyst reports, databases, Department of Commerce
publications, Temple and other university libraries, trade and academic
journals, Moody’s, Value Line, etc.

You may be surprised and overwhelmed by the volume of information that is
available for many topics, though you may have to do some “detective
work” to locate them.

You may find Web sites such as.hoovers.com/”>Hoovers.com and.lexisnexis.com/”>Lexis-Nexis extremely helpful.

Create a 4- to 6-page Word document for your Marketing Plan Section. Apply a
standard business writing style using the Market Planning Guide sections as
your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in
the APA format.

Use the following file-naming convention: LastnameFirstInitial_M1_A3.doc.
For example, if your name is John Smith, your document will be named
SmithJ_M1_A3.doc.Assignment 3 Grading
CriteriaMaximum PointsDescription of the
role and function of marketing for WBC.10Select/ create a
product for WBC to market. Explain the Marketing Mix for this WBC product.20Analyze the Marketing
Environment.15Discussion of the
marketing function and its relationship with the other functional areas of
the WBC.10Define the strategic
marketing planning process.15Establish an
organizational level strategy and include goals and objectives.10Discuss the ethical
issues concerning marketing.10Applied current APA
standards for editorial style, expression of ideas, and format of text,
citations, and references.10Total:100

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