14 Aug .webster.edu/courses/1256664/quizzes/1676140/take#” s0-d-e1-ft#http:=”” dist=””

.webster.edu/courses/1256664/quizzes/1676140/take#” s0-d-e1-ft#http:=”” dist=”” images=”” answers_sprite-0d764f2477.png”);”=”” background-repeat:=”” initial;”=””>Flag this QuestionQuestion 10.6 ptsWhich stage in the product life cycle is critical to a product’s survival because competitive reactions to the product’s success during this period will affect the product’s life expectancy?GrowthDeclineExpansionIntroductionStabilization.webster.edu/courses/1256664/quizzes/1676140/take#” s0-d-e1-ft#http:=”” dist=”” images=”” answers_sprite-0d764f2477.png”);”=”” background-repeat:=”” initial;”=””>Flag this QuestionQuestion 20.6 ptsThe marketing and financial value associated with a brand’s strength in a market is referred to as brand ___________equityloyaltyvalueshareassociation.webster.edu/courses/1256664/quizzes/1676140/take#” s0-d-e1-ft#http:=”” dist=”” images=”” answers_sprite-0d764f2477.png”);”=”” background-repeat:=”” initial;”=””>Flag this QuestionQuestion 30.6 ptsWhich of the following is not a service product?a 100% service satisfaction guaranteeA Jimmy Buffett concertA flight on Southwest AirlinesAn overnight stay at a Holiday InnThe dry-cleaning of a suit.webster.edu/courses/1256664/quizzes/1676140/take#” s0-d-e1-ft#http:=”” dist=”” images=”” answers_sprite-0d764f2477.png”);”=”” background-repeat:=”” initial;”=””>Flag this QuestionQuestion 40.6 ptsJim Price, a dentist, find that he is not bringing in enough revenue to cover his expenses. He would like to schedule more patients, but he finds that in almost every time slot, he is seeing an existing patient. Jim’s problem in expanding his practice deals with the aspect of service calledinseparabilityslottingcredenceheterogeneityperishability.webster.edu/courses/1256664/quizzes/1676140/take#” s0-d-e1-ft#http:=”” dist=”” images=”” answers_sprite-0d764f2477.png”);”=”” background-repeat:=”” initial;”=””>Flag this QuestionQuestion 50.6 ptsIf H&R Block, a major tax preparation firm, is having a problem with its employees being inconsistent in filing of returns, the firm is experiencing a problem with which characteristic of the service offering?InseparabilitytangibilityIntangibilityPerishabilityHeterogeneity.webster.edu/courses/1256664/quizzes/1676140/take#” s0-d-e1-ft#http:=”” dist=”” images=”” answers_sprite-0d764f2477.png”);”=”” background-repeat:=”” initial;”=””>Flag this QuestionQuestion 60.6 ptsA channel of distribution is a group of individuals and organizations thatlinks producers to other marketing intermediariesconsumes about one-half of every dollar spent on products in the U.S.directs the flow of products from producers to customerstakes title to products and resells themmanages transportation and warehousing functions.webster.edu/courses/1256664/quizzes/1676140/take#” s0-d-e1-ft#http:=”” dist=”” images=”” answers_sprite-0d764f2477.png”);”=”” background-repeat:=”” initial;”=””>Flag this QuestionQuestion 70.6 ptsAn arrangement in which a supplier grants a dealer the right to sell products and/or services for some type of consideration isselling products on consignmentfranchisingretailinglicensingwholesaling.webster.edu/courses/1256664/quizzes/1676140/take#” s0-d-e1-ft#http:=”” dist=”” images=”” answers_sprite-0d764f2477.png”);”=”” background-repeat:=”” initial;”=””>Flag this QuestionQuestion 80.6 ptsIn contrast to industrial products, consumer products are often purchased because ofsocial influences and psychological factoreconomic planningnecessityprior planningrational needs.webster.edu/courses/1256664/quizzes/1676140/take#” s0-d-e1-ft#http:=”” dist=”” images=”” answers_sprite-0d764f2477.png”);”=”” background-repeat:=”” initial;”=””>Flag this QuestionQuestion 90.6 ptsAdvertising, personal selling, sales promotion, and public relations are calledadvertising toolsmarketing mix componentscharacteristics of a productpromotion mix ingredientsnonpersonal communications.webster.edu/courses/1256664/quizzes/1676140/take#” s0-d-e1-ft#http:=”” dist=”” images=”” answers_sprite-0d764f2477.png”);”=”” background-repeat:=”” initial;”=””>Flag this QuestionQuestion 100.6 ptsFrequently, McDonald’s restaurants offer 32-ounce glasses depicting currently popular movie characters free with the purchase of a large drink. This example illustrates McDonald’s use of which one of the following elements of the promotion mix?public relationspackagingpersonal sellingtelemarketingsales promotion.webster.edu/courses/1256664/quizzes/1676140/take#” s0-d-e1-ft#http:=”” dist=”” images=”” answers_sprite-0d764f2477.png”);”=”” background-repeat:=”” initial;”=””>Flag this QuestionQuestion 110.6 ptsTo gain market share, Hyundai entered the U.S. car market with a comparatively low price. One of the negative side effects of taking this pricing position isa negative impact on consumer’s perceptions of qualitycompetitive matchinga high return on investment level affecting tax balances owedpoor survival chanceshigher developmental costs.webster.edu/courses/1256664/quizzes/1676140/take#” s0-d-e1-ft#http:=”” dist=”” images=”” answers_sprite-0d764f2477.png”);”=”” background-repeat:=”” initial;”=””>Flag this QuestionQuestion 120.6 ptsWhen developing prices, a marketer’s first step is todetermine pricing methoddetermine demandselect a pricing policyevaluate competitor’s pricesdevelop pricing objectives.webster.edu/courses/1256664/quizzes/1676140/take#” s0-d-e1-ft#http:=”” dist=”” images=”” answers_sprite-0d764f2477.png”);”=”” background-repeat:=”” initial;”=””>Flag this QuestionQuestion 130.6 ptsFor customers, value is a function ofthe product’s price and how long the product will lastprimarily the product’s pricethe product’s price and quality attributesthe product’s quality and functional attributesthe product’s quality relative to the quality of competing brands.webster.edu/courses/1256664/quizzes/1676140/take#” s0-d-e1-ft#http:=”” dist=”” images=”” answers_sprite-0d764f2477.png”);”=”” background-repeat:=”” initial;”=””>Flag this QuestionQuestion 140.6 ptsThe fact that senior citizens are charged a lower price at movie theaters than younger adults is an example ofpromotional pricingprice-line pricingdifferential pricingprofessional pricingpsychological pricing.webster.edu/courses/1256664/quizzes/1676140/take#” s0-d-e1-ft#http:=”” dist=”” images=”” answers_sprite-0d764f2477.png”);”=”” background-repeat:=”” initial;”=””>Flag this QuestionQuestion 150.6 ptsThe most common reason for marketing strategies turning out differently than expected is thatmanagers fail to realize that marketing implementation is just as important as marketing strategymarketing implementation is poorly conceivednot enough resources are devoted to marketing implementationthe marketing environment changes too frequentlymanagers often have lofty expectations about the marketing strategy.webster.edu/courses/1256664/quizzes/1676140/take#” s0-d-e1-ft#http:=”” dist=”” images=”” answers_sprite-0d764f2477.png”);”=”” background-repeat:=”” initial;”=””>Flag this QuestionQuestion 160.6 ptsIf Apple Computer measured and evaluated the quality of its goods, services, and processes as compared with those of the best-performing companies in the computer industry, it would be employingexternal marketinguniform commitment to quality marketinginternal marketingbenchmarkingquality marketing.webster.edu/courses/1256664/quizzes/1676140/take#” s0-d-e1-ft#http:=”” dist=”” images=”” answers_sprite-0d764f2477.png”);”=”” background-repeat:=”” initial;”=””>Flag this QuestionQuestion 170.6 ptsIn a traditional organization, marketing decisions are generallycentralized at the top levels of the organizationvery decentralizedmade by frontline employeesmade by frontline managersmade only by the CEO.webster.edu/courses/1256664/quizzes/1676140/take#” s0-d-e1-ft#http:=”” dist=”” images=”” answers_sprite-0d764f2477.png”);”=”” background-repeat:=”” initial;”=””>Flag this QuestionQuestion 180.6 ptsThe marketing control process consists ofsetting objectives, implementing strategies, and reducing the differences between desired and actual performanceestablishing goals, market scanning, and market share analysisestablishing goals and measuring performanceplanning, implementing, and measuring marketing activitiesestablishing standards, evaluating performance, and reducing the differences between desired and actual performance.webster.edu/courses/1256664/quizzes/1676140/take#” s0-d-e1-ft#http:=”” dist=”” images=”” answers_sprite-0d764f2477.png”);”=”” background-repeat:=”” initial;”=””>Flag this QuestionQuestion 190.6 ptsAn expected level of performance against which actual performance can be compared is astandard performanceperformance standardstep in sales.webster.edu/courses/1256664/quizzes/1676140/take#” s0-d-e1-ft#http:=”” dist=”” images=”” answers_sprite-0d764f2477.png”);”=”” background-repeat:=”” initial;”=””>Flag this QuestionQuestion 200.6 ptsAll of the following are major steps in developing new products excepttest marketing.evaluation of competitors’ efforts.screening.business analysis.idea generation..webster.edu/courses/1256664/quizzes/1676140/take#” s0-d-e1-ft#http:=”” dist=”” images=”” answers_sprite-0d764f2477.png”);”=”” background-repeat:=”” initial;”=””>Flag this QuestionQuestion 210.6 ptsTo use co-branding effectively, which one of the following is least important?The brands involved should represent a complimentary fit in a customer’s mind.The brands that are teamed together should not lose their individual identities.The brands involved should be owned by two or more organizations.To avoid confusion on the part of customers, co-branding should be done in a way so that it is obvious which brand is the main brand or key brand.The co-branded product should be able to benefit from the distribution system of both brands involved..webster.edu/courses/1256664/quizzes/1676140/take#” s0-d-e1-ft#http:=”” dist=”” images=”” answers_sprite-0d764f2477.png”);”=”” background-repeat:=”” initial;”=””>Flag this QuestionQuestion 220.6 ptsAn important goal of physical distribution is reducing the time it takes to complete a process, orinventory management.outsourcing.electronic data interchange.order processing.cycle time..webster.edu/courses/1256664/quizzes/1676140/take#” s0-d-e1-ft#http:=”” dist=”” images=”” answers_sprite-0d764f2477.png”);”=”” background-repeat:=”” initial;”=””>Flag this QuestionQuestion 230.6 ptsWhich of the following is the least flexible of the strategic retailing issues?AtmosphereScrambled merchandisingRetail positioningStore imageLocation.webster.edu/courses/1256664/quizzes/1676140/take#” s0-d-e1-ft#http:=”” dist=”” images=”” answers_sprite-0d764f2477.png”);”=”” background-repeat:=”” initial;”=””>Flag this QuestionQuestion 240.6 ptsWhat type of advertising points out a brand’s uses, features, and advantages that fit consumers but may not be available in other brands?Reminder advertisingReinforcement advertisingCompetitive advertisingDefensive advertisingInstitutional advertising.webster.edu/courses/1256664/quizzes/1676140/take#” s0-d-e1-ft#http:=”” dist=”” images=”” answers_sprite-0d764f2477.png”);”=”” background-repeat:=”” initial;”=””>Flag this QuestionQuestion 250.6 ptsWhich of the following is most likely to stimulate customer loyalty?CouponsSweepstakesFrequent-user incentivesSamplesPremiumsWhich stage in the product life cycle is critical to a product’s survival because competitive reactions to the product’s success during this period will affect the product’s life expectancy?The marketing and financial value associated with a brand’s strength in a market is referred to as brand ___________Which of the following is not a service product?Jim Price, a dentist, find that he is not bringing in enough revenue to cover his expenses. He would like to schedule more patients, but he finds that in almost every time slot, he is seeing an existing patient. Jim’s problem in expanding his practice deals with the aspect of service calledIf H&R Block, a major tax preparation firm, is having a problem with its employees being inconsistent in filing of returns, the firm is experiencing a problem with which characteristic of the service offering?A channel of distribution is a group of individuals and organizations thatAn arrangement in which a supplier grants a dealer the right to sell products and/or services for some type of consideration isIn contrast to industrial products, consumer products are often purchased because ofAdvertising, personal selling, sales promotion, and public relations are calledFrequently, McDonald’s restaurants offer 32-ounce glasses depicting currently popular movie characters free with the purchase of a large drink. This example illustrates McDonald’s use of which one of the following elements of the promotion mix?To gain market share, Hyundai entered the U.S. car market with a comparatively low price. One of the negative side effects of taking this pricing position isWhen developing prices, a marketer’s first step is toFor customers, value is a function ofThe fact that senior citizens are charged a lower price at movie theaters than younger adults is an example ofThe most common reason for marketing strategies turning out differently than expected is thatIf Apple Computer measured and evaluated the quality of its goods, services, and processes as compared with those of the best-performing companies in the computer industry, it would be employingIn a traditional organization, marketing decisions are generallyThe marketing control process consists ofAn expected level of performance against which actual performance can be compared is aAll of the following are major steps in developing new products exceptTo use co-branding effectively, which one of the following is least important?An important goal of physical distribution is reducing the time it takes to complete a process, orWhich of the following is the least flexible of the strategic retailing issues?What type of advertising points out a brand’s uses, features, and advantages that fit consumers but may not be available in other brands?Which of the following is most likely to stimulate customer loyalty?

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