14 Aug Assignment 2: Product & Price Using the Waters Bottling Companyin Module 1, cont

Assignment 2: Product
& Price
Using the Waters
Bottling Companyin Module 1, continue to build the Marketing
Plan Sections for the product you have selected/ invented/ created.
Complete the following in MS Word: Be concise but complete in your analysis of
each plan element. Your employer wants to know you have left nothing out in
your analysis.
Scenario:
You are the new marketing
manager to The Waters Bottling Company (WBC) of Munsonville, NH. They
have never done any marketing for their water before so they will need to be
educated as to the role of marketing in their companys success. They started
their company last year and want to do it right according to their president
and founder, Dr. M. Waters. (The M stands for Muddy so he prudently only uses
the initial. He also is rather fond of Blues music, which he would like to
incorporate into the marketing plan in some way.) They want to sell their
crystal clear, granite filtered mountain water to the right market. It is
your job to identify that target market. At this point, they dont even know
how the product should be packaged or have a name to identify it. You will get to
make that determination and carry that product through the entire Marketing
Plan.

This assignment represents Section 3 of the Marketing Plan. Use the.next.ecollege.com/pub/content/49e7f095-94bb-47ce-ba8c-7df150aaf3c5/MKT230_MarketingPlanningGuide.docx”>guide to identify the sections of the Marketing Plan and the marketing
elements contained therein. This assignment will focus on Section 3 Product
& Price (Module 3).
Section
3 Product & Price (Module 3 LASA 1)
The ProductProduct Levels: Core, Actual,
& Augmented (Packaging)Product Life CycleBSC ModelServices MarketingPrice Determination &
Pricing StrategiesSupply & DemandCompetitionObjectives and Strategies
You will create a
complete Marketing Plan by the end of the course. You will write the third
section of the Marketing Plan for this assignment. Use the Marketing Plan.next.ecollege.com/pub/content/49e7f095-94bb-47ce-ba8c-7df150aaf3c5/MKT230_MarketingPlanningGuide.docx”>guide to identify the sections of the Marketing Plan and the marketing
elements contained therein. This assignment will focus on Section 3 The
Product & Pricing (Module 3).

Relate all responses using the WBC scenario and the product you have selected
to market in Module 1.

Create a 4- to 6-page Word document for your Marketing Plan Section. Apply a
standard business writing style using the Market Planning Guide sections as
your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in
the APA format.

Assignment 2 Grading
Criteria

Maximum Points

Determine the
features/ benefits of the selected product. Include the Core, Actual, and
Augmented product characteristics in your analysis.

20

Identify the stages of
the product’s life cycle and what will take place for your selected product
in each stage.

40

Discuss the BSC Model
for your product.

20

Examine the Services
Marketing aspects of this product.

10

Discuss the elements
for determining the price.

20

Compare the various
Pricing Strategies for this product.

20

Explain the Supply
& Demand aspects as they relate to the pricing strategy.

20

Analyze competitive
pricing for similar products.

20

Discuss pricing as it
relates to company objectives and strategies.

10

Writing components:
Demonstrated understanding of readings, interpreting concepts, making
connections, and distinguishing between fact and opinion. Presented a
structured report free of spelling and grammatical errors, and applied
current writing standards for editorial style, expression of ideas, and
format of text, citations, and references.

20

Total:

200

Assignment 2: Product
& PriceUsing the Waters
Bottling Companyin Module 1, continue to build the Marketing
Plan Sections for the product you have selected/ invented/ created.
Complete the following in MS Word: Be concise but complete in your analysis of
each plan element. Your employer wants to know you have left nothing out in
your analysis.Scenario:You are the new marketing
manager to The Waters Bottling Company (WBC) of Munsonville, NH. They
have never done any marketing for their water before so they will need to be
educated as to the role of marketing in their companys success. They started
their company last year and want to do it right according to their president
and founder, Dr. M. Waters. (The M stands for Muddy so he prudently only uses
the initial. He also is rather fond of Blues music, which he would like to
incorporate into the marketing plan in some way.) They want to sell their
crystal clear, granite filtered mountain water to the right market. It is
your job to identify that target market. At this point, they dont even know
how the product should be packaged or have a name to identify it. You will get to
make that determination and carry that product through the entire Marketing
Plan.

This assignment represents Section 3 of the Marketing Plan. Use the.next.ecollege.com/pub/content/49e7f095-94bb-47ce-ba8c-7df150aaf3c5/MKT230_MarketingPlanningGuide.docx”>guide to identify the sections of the Marketing Plan and the marketing
elements contained therein. This assignment will focus on Section 3 Product
& Price (Module 3).Section
3 Product & Price (Module 3 LASA 1)You will create a
complete Marketing Plan by the end of the course. You will write the third
section of the Marketing Plan for this assignment. Use the Marketing Plan.next.ecollege.com/pub/content/49e7f095-94bb-47ce-ba8c-7df150aaf3c5/MKT230_MarketingPlanningGuide.docx”>guide to identify the sections of the Marketing Plan and the marketing
elements contained therein. This assignment will focus on Section 3 The
Product & Pricing (Module 3).

Relate all responses using the WBC scenario and the product you have selected
to market in Module 1.

Create a 4- to 6-page Word document for your Marketing Plan Section. Apply a
standard business writing style using the Market Planning Guide sections as
your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in
the APA format.

Assignment 2 Grading
CriteriaMaximum PointsDetermine the
features/ benefits of the selected product. Include the Core, Actual, and
Augmented product characteristics in your analysis.20Identify the stages of
the product’s life cycle and what will take place for your selected product
in each stage.40Discuss the BSC Model
for your product.20Examine the Services
Marketing aspects of this product.10Discuss the elements
for determining the price.20Compare the various
Pricing Strategies for this product.20Explain the Supply
& Demand aspects as they relate to the pricing strategy.20Analyze competitive
pricing for similar products.20Discuss pricing as it
relates to company objectives and strategies.10Writing components:
Demonstrated understanding of readings, interpreting concepts, making
connections, and distinguishing between fact and opinion. Presented a
structured report free of spelling and grammatical errors, and applied
current writing standards for editorial style, expression of ideas, and
format of text, citations, and references.20Total:200

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