14 Aug .0001pt; background: white;”>(MKGT 101 00H Summer 2015 IncludED) Assignment: Ch

.0001pt; background: white;”>(MKGT 101 00H Summer 2015 IncludED)
Assignment:
Chapter 6 Quiz

1.
Award: 1 out of 1.00
point

One problem typical of __________ is that the U.S. firm may want
to return earned profits (repatriate) to the United States, but the local
partner in the local firm or its government may oppose this.
franchising
direct
exporting
indirect
exporting
a joint venture
direct
investment

2.
Award: 1 out of 1.00
point

Golden Beauty, a brand of sun care products from L’Oral, a
French health and beauty products marketer, has advertising featuring dark
tanning for northern Europeans, skin protection to avoid wrinkles among Latin
Europeans, and beautiful skin for Europeans living along the Mediterranean Sea,
even though the products are the same. This is an example of which type of
global marketing strategy?
product
extension
communication
adaptation
product
invention
promotion
customization
promotion
adaptation

3.
Award: 1 out of 1.00
point

Theodore Levitt wrote a book titledThe Marketing Imagination. In the book, Levitt argues that consumers
around the world are becoming very similar in their wants and behaviors. Levitt
asserts that marketers should standardize their marketing strategies and
activities in order to benefit from economies of scale. Levitt is encouraging
marketers to adopt a(n) __________ marketing strategy.
multidomestic
multinational
customized
global
international

4.
Award: 1 out of 1.00
point

Which of the following statements about global brands is most
accurate?
A
global brand is a collaborative effort among several different multinational
firms to ensure that semiotic mistakes do not occur.
A
global brand has marketing programs that are coordinated in each individual
country where the service is sold to ensure a consistent customer experience.
A
global brand is marketed under different brand names for every market.
A global
brand uses the same product formulation or service concept across multiple
countries and cultures.
A
global brand alters the product or service formulation for each country.

5.
Award: 1 out of 1.00
point

On which segment of global consumers have Adidas, Coca-Cola, and
Apple capitalized?
the
elite segment
young
families
the youth
market
Chinese
adults
American
baby boomers

6.
Award: 1 out of 1.00
point

TheForeign Corrupt
Practices Actof 1977 made what
practice illegal?
using
contacts in foreign countries to perform corporate espionage on competitors
selling
products through unauthorized channels in foreign countries
selling
products at prices other than the manufacturer’s suggested retail price in
foreign countries
bribing an
official of a foreign government to obtain business in that country
selling
goods or services to the countries of Cuba or North Korea

7.
Award: 1 out of 1.00
point

Which type of firm views the world as one market and emphasizes
cultural similarities across countries rather than their differences?
multinational
international
multidomestic
transcontinental
transnational

8.
Award: 1 out of 1.00
point

Selling virtually the same product in other countries works well
for companies such as New Balance Athletic Shoes. This is an example of which
type of global marketing strategy?
product
invention
product
extension
product
integration
product
customization
product
adaptation

9.
Award: 1 out of 1.00
point

Mexican officials claimed that U.S. apple growers were
__________ when they appeared to be selling red and golden delicious apples in
Mexico for less than the cost of producing them. This resulted in Mexico adding
a tariff to these products.
back-channel
marketing
microfinancing
parallel
importing
countertrading
dumping

10.
Award: 1 out of 1.00
point

What is another term for a gray market?
negotiation
marketing
mature
market
transparent
market
back-channel
market
parallel
importing

(MKGT 101 00H Summer 2015 IncludED)Assignment: Chapter 6 Quiz1.Award: 1 out of 1.00
point One problem typical of __________ is that the U.S. firm may want
to return earned profits (repatriate) to the United States, but the local
partner in the local firm or its government may oppose this.franchisingdirect
exportingindirect
exportinga joint venturedirect
investment2.Award: 1 out of 1.00
point Golden Beauty, a brand of sun care products from L’Oral, a
French health and beauty products marketer, has advertising featuring dark
tanning for northern Europeans, skin protection to avoid wrinkles among Latin
Europeans, and beautiful skin for Europeans living along the Mediterranean Sea,
even though the products are the same. This is an example of which type of
global marketing strategy?product
extensioncommunication
adaptationproduct
inventionpromotion
customizationpromotion
adaptation3.Award: 1 out of 1.00
point Theodore Levitt wrote a book titledThe Marketing Imagination. In the book, Levitt argues that consumers
around the world are becoming very similar in their wants and behaviors. Levitt
asserts that marketers should standardize their marketing strategies and
activities in order to benefit from economies of scale. Levitt is encouraging
marketers to adopt a(n) __________ marketing strategy.multidomesticmultinationalcustomizedglobalinternational4.Award: 1 out of 1.00
point Which of the following statements about global brands is most
accurate?A
global brand is a collaborative effort among several different multinational
firms to ensure that semiotic mistakes do not occur.A
global brand has marketing programs that are coordinated in each individual
country where the service is sold to ensure a consistent customer experience.A
global brand is marketed under different brand names for every market.A global
brand uses the same product formulation or service concept across multiple
countries and cultures.A
global brand alters the product or service formulation for each country.5.Award: 1 out of 1.00
point On which segment of global consumers have Adidas, Coca-Cola, and
Apple capitalized?the
elite segmentyoung
familiesthe youth
marketChinese
adultsAmerican
baby boomers6.Award: 1 out of 1.00
point TheForeign Corrupt
Practices Actof 1977 made what
practice illegal?using
contacts in foreign countries to perform corporate espionage on competitorsselling
products through unauthorized channels in foreign countriesselling
products at prices other than the manufacturer’s suggested retail price in
foreign countriesbribing an
official of a foreign government to obtain business in that countryselling
goods or services to the countries of Cuba or North Korea7.Award: 1 out of 1.00
point Which type of firm views the world as one market and emphasizes
cultural similarities across countries rather than their differences?multinationalinternationalmultidomestictranscontinentaltransnational8.Award: 1 out of 1.00
point Selling virtually the same product in other countries works well
for companies such as New Balance Athletic Shoes. This is an example of which
type of global marketing strategy?product
inventionproduct
extensionproduct
integrationproduct
customizationproduct
adaptation9.Award: 1 out of 1.00
point Mexican officials claimed that U.S. apple growers were
__________ when they appeared to be selling red and golden delicious apples in
Mexico for less than the cost of producing them. This resulted in Mexico adding
a tariff to these products.back-channel
marketingmicrofinancingparallel
importingcountertradingdumping10.Award: 1 out of 1.00
point What is another term for a gray market?negotiation
marketingmature
markettransparent
marketback-channel
marketparallel
importing

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