14 Aug (MKGT 101 00H Summer 2015 IncludED) Assignment: Chapter 8 Quiz . Award: 1 out

(MKGT 101 00H Summer 2015 IncludED)
Assignment:
Chapter 8 Quiz

.
Award: 1 out of 1.00
point

Which of the following is an example of a single product with
multiple market segments?
Reach
Toothbrush is available in a soft, medium, and hard bristle for adults and
kids.
Quaker
Oats oatmeal sells both its hot cereals and cold cereals to people of all ages.
Johnson’s
Baby Oil is advertised as a skin softener for babies and as a makeup remover
for women.
Kellogg’s
and Post both make bran cereals with raisins to reach health-conscious
consumers.
Reebok
makes tennis shoes, running shoes, walking shoes, and Weeboks.

2.
Award: 1 out of 1.00
point

Market segmentation involves aggregating prospective buyers into
groups that have common needs and will
possess
the same attitudes.
be
open to marketing research.
have
access to the products.
match
well with the firm’s proposed product differentiation strategies.
respond
similarly to a marketing action.

3.
Award: 1 out of 1.00
point

Two major types of product positioning are
differentiation;
segmentation.
head-to-head;
perceptual.
behavioral;
psychological.
head-to-head;
differentiation.
competitive;
consumer.

4.
Award: 1 out of 1.00
point

Which of the following is a variable that could be used for
demographic segmentation of consumer markets?
personality
usage
rate
NAICS
code
city
size
household
size

5.
Award: 1 out of 1.00
point

Which of the following is a criterion used to select a target
market segment?
measurements
of customer perceptions
difference
of needs of buyers among segments
expected
growth of a segment
potential
of a marketing action to reach a segment
similarity
of needs of potential buyers within a segment

6.
Award: 1 out of 1.00
point

Which segmentation base do organizations use most according to a
recent study by the Aberdeen Group?
psychographic
attitudinal
geographic
demographic
behavioral

7.
Award: 1 out of 1.00
point

A means of displaying or graphing in two dimensions the location
of products or brands in the minds of consumers to enable a manager to see how
consumers perceive competing products or brands, as well as its own product or
brand, is referred to as a __________.
perceptual
map
growth-share
matrix
market-product
grid
product
differentiation chart
crosstabulation

8.
Award: 1 out of 1.00
point

Kitchen World has put its offerings in store locations based
upon the cooking activitythe way consumers prepare and present various meals.
Everything for baking is in one spot, while food preparation utensils are in
another, and table settings are in yet another. This strategy uses
product
groupings.
product
clusters.
lifestyle
merchandising.
psychographic
merchandising.
segment
groupings.

9.
Award: 1 out of 1.00
point

Potential buyers within a market segment should be
able
to provide significant product synergies.
cannibalized
from competitors’ customers.
familiar
with the product but not yet brand loyal customers.
similar
to those from different segments.
similar in
terms of the advertising media used.

10.
Award: 1 out of 1.00
point

A key to positioning a product or brand effectively is to
discover the perceptions in the minds of potential customers. This involves
taking four steps, one of which includes
developing
a new marketing program that conforms to your leading competitor’s offering.
discovering
where the company’s product or brand is on the relevant attributes in the minds
of potential customers.
deciding
which of your competitors would be the most effective partner in a corporate
merger.
identifying
market niches that were not previously discovered during the market
segmentation process.
deciding
whether to keep or delete a product group or item.
(MKGT 101 00H Summer 2015 IncludED)Assignment: Chapter 8 Quiz.Award: 1 out of 1.00
point Which of the following is an example of a single product with
multiple market segments?Reach
Toothbrush is available in a soft, medium, and hard bristle for adults and
kids.Quaker
Oats oatmeal sells both its hot cereals and cold cereals to people of all ages.Johnson’s
Baby Oil is advertised as a skin softener for babies and as a makeup remover
for women.Kellogg’s
and Post both make bran cereals with raisins to reach health-conscious
consumers.Reebok
makes tennis shoes, running shoes, walking shoes, and Weeboks.2.Award: 1 out of 1.00
point Market segmentation involves aggregating prospective buyers into
groups that have common needs and willpossess
the same attitudes.be
open to marketing research.have
access to the products.match
well with the firm’s proposed product differentiation strategies.respond
similarly to a marketing action.3.Award: 1 out of 1.00
point Two major types of product positioning aredifferentiation;
segmentation.head-to-head;
perceptual.behavioral;
psychological.head-to-head;
differentiation.competitive;
consumer.4.Award: 1 out of 1.00
point Which of the following is a variable that could be used for
demographic segmentation of consumer markets?personalityusage
rateNAICS
codecity
sizehousehold
size5.Award: 1 out of 1.00
point Which of the following is a criterion used to select a target
market segment?measurements
of customer perceptionsdifference
of needs of buyers among segmentsexpected
growth of a segmentpotential
of a marketing action to reach a segmentsimilarity
of needs of potential buyers within a segment6.Award: 1 out of 1.00
point Which segmentation base do organizations use most according to a
recent study by the Aberdeen Group?psychographicattitudinalgeographicdemographicbehavioral7.Award: 1 out of 1.00
point A means of displaying or graphing in two dimensions the location
of products or brands in the minds of consumers to enable a manager to see how
consumers perceive competing products or brands, as well as its own product or
brand, is referred to as a __________.perceptual
mapgrowth-share
matrixmarket-product
gridproduct
differentiation chartcrosstabulation8.Award: 1 out of 1.00
point Kitchen World has put its offerings in store locations based
upon the cooking activitythe way consumers prepare and present various meals.
Everything for baking is in one spot, while food preparation utensils are in
another, and table settings are in yet another. This strategy usesproduct
groupings.product
clusters.lifestyle
merchandising.psychographic
merchandising.segment
groupings.9.Award: 1 out of 1.00
point Potential buyers within a market segment should beable
to provide significant product synergies.cannibalized
from competitors’ customers.familiar
with the product but not yet brand loyal customers.similar
to those from different segments.similar in
terms of the advertising media used.10.Award: 1 out of 1.00
point A key to positioning a product or brand effectively is to
discover the perceptions in the minds of potential customers. This involves
taking four steps, one of which includesdeveloping
a new marketing program that conforms to your leading competitor’s offering.discovering
where the company’s product or brand is on the relevant attributes in the minds
of potential customers.deciding
which of your competitors would be the most effective partner in a corporate
merger.identifying
market niches that were not previously discovered during the market
segmentation process.deciding
whether to keep or delete a product group or item.

Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.