14 Aug Scenario MarketingCongratulations. You have just been named marketing manager of

Scenario MarketingCongratulations. You have just been named marketing manager of a major franchise.Your job will be to perform the daily tasks of a marketing manager.Select one of the company’s below for which you would like to be Marketing Manager.Liberty Tax Service® – Taxes – provides tax service to both consumers and businesses.AssumptionsIn this scenario, you will be responsible for the following:Evaluating a firm’s marketing opportunities in the consumer market.In addition you will be conducting the following tasks:Determine who your consumers are.Conclude why and how consumers buy.Determine when do consumers buy?You are making your next presentation to the CEO of the organization. Your goal is to completethe following tasksfor your consumer and business-to-business marketing strategy in a PowerPoint presentation tothe CEO.Your objective is to compete more effectively against your competitors by serving importantsubculture segmentsbetter. The three markets that show the great potential are the following:1. Hispanic consumers2. Senior consumers3. Asian consumersNext, start segmenting the three subcultures. Pick one logical variable (e.g. age) that can beused to segment themarket. Now add a second variable (e.g., gender) so that you have to satisfy the categories ofboth variablessimultaneously (e.g. 25-30 years old women). Now add a third variable.● How many possible segments can you identify from a combination of the three variables youselected?● What implications does this have for you as the marketing manager?● What strategy will you use to reach these markets?Next, write a list of features for your products. Take each feature and indicate what benefits itprovides to acustomer.● How would a magazine advertisement reflect this information?● Create an actual magazine ad based on your features and benefits.● Would you consider your product seasonal?● What are the challenges in marketing products that are highly seasonal?Submit your PowerPoint presentation (7 to 10 slides) with speaker notes

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