14 Aug Case Assignment Analysis Week 3 MRKT 5000 Home Depot Builds on Research, Segmen
Case Assignment Analysis
Week 3
MRKT 5000
Home Depot Builds on Research,
Segmentation, Targeting
1. What hypothesis do you think the
product designer formulated before he began researching how consumers use
buckets? Do you agree with his decision to use observation rather than another
method of collecting primary data? Why?
2. Is Home Depot using differentiated
targeting, undifferentiated targeting or concentrated targeting?
3. Which segmentation variables does
Home Depot appear to be using to reach consumers markets? Why are these
appropriate?
4.
Do you think Home Depot is segmenting
the contractor market using only business variables or a combination of
business and consumer variables?
Case Assignment Analysis
Week 3MRKT 5000Home Depot Builds on Research,
Segmentation, Targeting1. What hypothesis do you think the
product designer formulated before he began researching how consumers use
buckets? Do you agree with his decision to use observation rather than another
method of collecting primary data? Why?2. Is Home Depot using differentiated
targeting, undifferentiated targeting or concentrated targeting?3. Which segmentation variables does
Home Depot appear to be using to reach consumers markets? Why are these
appropriate?4.
Do you think Home Depot is segmenting
the contractor market using only business variables or a combination of
business and consumer variables?
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