14 Aug 1.Saint Louis Ice Cream Company produces ultra-rich ice cream, which it sells in

1.Saint Louis Ice Cream
Company produces ultra-rich ice cream, which it sells in the Missouri area. Last year, it managed to exceed its target
return on investment (ROI) for the current fiscal year. The following results
were found on its financial statements:

Gross
revenues:

$250,000

Total
assets:

$500,000

Gross
profits:

$100,000

Total
liabilities:

$200,000

Net
profits after tax:

$ 55,000

Owners
equity:

$300,000

What was
the actual ROI for the Saint Louis Ice Cream Company?

a.

6.67
percent

b.

11
percent

c.

20
percent

d.

28
percent

e.

100
percent

2. Monthly output at Air
Stream Campers, Inc. changed from 24 to 25 tag-along campers, and the total
costs changed from $8,000 to $9,700. What
is the marginal cost for this company?

a.

$1,200

b.

$1,500

c.

$1,700

d.

$17,700

e.

$22,700

3. An office supply store can
buy a desk for $200. If the store owner
sells the desk for $500, what is the markup based on the selling price?

a.

15
percent

b.

20
percent

c.

25
percent

d.

33
percent

e.

60
percent

4.An office supply store can buy a PC console for $200. If the store owner sells the PC console for $500,
what is the markup based on the cost?

a.

15
percent

b.

20
percent

c.

40
percent

d.

60
percent

e.

150 percent

5. You are a new hire
in the Krispy Crme Donuts Marketing Dept.
The President has just asked you:
What is Krispy Crme Donuts market share of the U.S. Retail Coffee
Market. Using the below numbers, what
should you reply?

Market Definition

Total Coffee Sales

Krispy Crme Donuts Sales

Total
Coffee Market

$8,000,000,000

$80,000,000

U.S.
Retail Coffee Market

$6,000,000,000

$80,000,000

U.S.
Retail Ground Coffee Market

$4,500,000,000

$80,000,000

U.S.
Retail Caffeinated Ground

$3,000,000,000

$80,000,000

Coffee
Market

U.S.
Retail Caffeinated Ground

$230,000,000

$80,000,000

Coffee
Market in the Mid-Atlantic

Region

a.

1.0 percent

b.

1.3 percent

c.

1.8 percent

d.

2.7 percent

e.

32
percent

6. Executives of the Dell
Computer Company, Inc. have produced a new personal computer for the rapidly
expanding business student market. The
following cost information pertains to the new computer:

Intel
Processor and mother board $75 (Variable Cost)
Monitor $175 (Variable Cost)
Assembly & testing (direct labor) $150 (Variable Cost)
Advertising and promotion $500,000 (Fixed Cost)
New machines and factory overhead $400,000 (Fixed
Cost)
Selling Price $800

Calculate the break-even volume
in units.

a.

800 units

b.

1,056
units

c.

1,100
units

d.

1,900
units

e.

2,250
units

1.Saint Louis Ice Cream
Company produces ultra-rich ice cream, which it sells in the Missouri area. Last year, it managed to exceed its target
return on investment (ROI) for the current fiscal year. The following results
were found on its financial statements:Gross
revenues:$250,000Total
assets:$500,000Gross
profits:$100,000Total
liabilities:$200,000Net
profits after tax:$ 55,000Owners
equity:$300,000What was
the actual ROI for the Saint Louis Ice Cream Company?a.6.67
percentb.11
percentc.20
percentd.28
percente.100
percent2. Monthly output at Air
Stream Campers, Inc. changed from 24 to 25 tag-along campers, and the total
costs changed from $8,000 to $9,700. What
is the marginal cost for this company?a.$1,200b.$1,500c.$1,700d.$17,700e.$22,700 3. An office supply store can
buy a desk for $200. If the store owner
sells the desk for $500, what is the markup based on the selling price?a.15
percentb.20
percentc.25
percentd.33
percente.60
percent4.An office supply store can buy a PC console for $200. If the store owner sells the PC console for $500,
what is the markup based on the cost?a.15
percentb.20
percentc.40
percentd.60
percente. 150 percent5. You are a new hire
in the Krispy Crme Donuts Marketing Dept.
The President has just asked you:
What is Krispy Crme Donuts market share of the U.S. Retail Coffee
Market. Using the below numbers, what
should you reply? Market DefinitionTotal Coffee SalesKrispy Crme Donuts Sales Total
Coffee Market$8,000,000,000$80,000,000 U.S.
Retail Coffee Market$6,000,000,000$80,000,000 U.S.
Retail Ground Coffee Market$4,500,000,000$80,000,000 U.S.
Retail Caffeinated Ground$3,000,000,000$80,000,000Coffee
Market U.S.
Retail Caffeinated Ground$230,000,000$80,000,000Coffee
Market in the Mid-Atlantic Region a. 1.0 percentb. 1.3 percentc. 1.8 percentd. 2.7 percente.32
percent6. Executives of the Dell
Computer Company, Inc. have produced a new personal computer for the rapidly
expanding business student market. The
following cost information pertains to the new computer: Intel
Processor and mother board $75 (Variable Cost) Monitor $175 (Variable Cost) Assembly & testing (direct labor) $150 (Variable Cost) Advertising and promotion $500,000 (Fixed Cost) New machines and factory overhead $400,000 (Fixed
Cost) Selling Price $800Calculate the break-even volume
in units. a. 800 unitsb.1,056
unitsc.1,100
unitsd.1,900
unitse.2,250
units

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