14 Aug logistics Module THIS IS TWO PART ASSIGNMENT. WORD DOC AND EXCEL. THE EXCEL WILL

logistics Module
THIS
IS TWO PART ASSIGNMENT. WORD DOC AND EXCEL. THE EXCEL WILL BE ATTACHED
Supply
Chain Theory
Assignment
Overview
Virtual Word Task Assignment:
Ordering Kentucky Hooch Brew
To: You
From: Danny Wilco <.com">dwilco@ebbd.com>
Subject: Re: Ordering product for
EBBD from the Kentucky Hooch and Beer Company
Now that you have become familiar
with EBBD and how we do things here, I think its time to put you to work.
Weve been informed that KHBC is going to begin a new promo and advertising
campaign sometime during the next month this will put Kentucky Swamp Brew in
the mind of every college student in the Midwest. We currently supply this beer
to most of our retail customers. And we think we can expect an increase in
orders from them in a few weeks when the ad campaign hits.
If this happens, and there is no
reason to believe that it wont, given the habits of college students, then we
need to carefully consider how much we want to order from the KHBC brewery. We
expect you to do the ordering for this product over the next 20 to 25 weeks,
before, during, and after the KHBC ad campaign for Kentucky Swamp Brew.
At the end of this period, we want
you to give us a report on what happened. We are interested in knowing how our
retailers responded with their orders, what we did in response, i.e. how much
we ordered, and what kind of backlogs there were, if any, in the order levels
for the retailers, and for us. And finally, what did our inventory and stocking
levels look like? Did we overstock?
Let me know if you have any
questions.
~DW, VP LogOps.
Learning Wizard: Learning Assignment
& Assistance
Running the simulation: Go the simulation at.com/simulate/jelson/excellentbeerdistrib”>http://forio.com/simulate/jelson/excellentbeerdistrib
You should have already experimented
with this simulation as indicated on the Background page.
Read the scenario on Page 1 and go to Page 2. On Page
2, choose the KHBC Ad Campaign Scenario-2. Based on the weekly
orders from your Retail Customers, you need to determine the weekly amount
to order from KHBC. Enter the order and Advance (1 week). You can review
the running status of orders and inventory in the table provided. Your
goal is to minimize your backlog and your Retail Customers backlog, as
well keep your inventories at a minimum. And avoid the Bull-whip effect.
You may want to experiment a bit with your ordering strategy.

During the simulation (the one that you are going to use in your
report), you should keep track of the highest levels of Customer Backlogs,
EBBD Order Backlog, and levels of EBBD inventory.When the simulation run has ended, copy the data from
the Graph to Excel.First, download this Excel file..homeworkmarket.com/d2l/common/dialogs/quickLink/quickLink.d2l?ou=64379&type=content&rCode=TUI-84221″>EBBD-Case 1 Results Graph. Note: You should be sure to watch the two videos
in YouTube that are provided on the Background page.How To COPY DATA from the Simulation. After running
the simulation, while you are in the simulation, select the Graph
tab. Then with the mouse right-click on the graph and select copy data.
Then paste it into the Excel Worksheet (put the cursor in the
designated cell, and do a paste), and save it. You will see that the
Graph is done for you automatically. You will also see a copy of the
graph in the background reading authored by Padmanabhan & Whang
(entitled The Bullwhip Effect In Supply Chains). Note there is a 2nd
tab that shows additional data such as Backlog Levels and Inventory
Levels.
Assignment Part 1: Analyze the data you saved in the Excel file. Write your
report about the situation and explain the results, including the levels of
order backlogs and EBBD inventory. Also explain your ordering strategy and
logic.
Assignment Part 2: After you have completed your report to Management at EBBD,
you need to add a section to articulate your learning and knowledge gained. You
should identify the causes of the Bull-whip Effect. Discuss your results and
how they compare with the historical Bull Whip affect. Compare your graph of
your decisions to the graph of the historical bull whip. Explain your strategy
and how you determined it. Explain why your results are the same or different
from the historical bull whip results. Were you able to avoid the Bull-whip
Effect? Why or Why not?
Upload the Report and the Excel file
with the data and graph to the Case 1 Dropbox.
Assignment
Expectations
The report should thoroughly address
these aspects in depth and breadth; be sure to use Headings to label both
parts, as Part 1 and Part 2.
Part 1: Report to your boss, Danny
Wilco (be sure to write this part as a report addressed to Mr. Wilco).
Background: elucidate the current situation and context
– tell about the campaign and what it was supposed to do and why you were
assigned.Strategy: articulate the details of your strategy for
ordering and avoiding the bull whip effect; explain how you developed your
strategy, e.g. why you are ordering the specific amounts. What is the
logic?Results: explain your results.What happened in terms of the Customer Order Backlog,
EBBD order backlog, and EBBD inventory levels?What was your ordering pattern as shown in the Excel
fileShow data in the form of graphs and tables.Provide clear references to the data.Conclusions: explain your conclusions to your boss
about the success of the campaign at EBBD.
Part 2: Explain what you learned
about the Bull-whip Effect (write this part to your professor.)
What are the causes of the Bull-whip Effect?Comparison to historical bull whip:Include bull whip graphs.Articulate the analysis of the difference between your
performance and the historical performance.Elucidate how your ordering strategy caused your
ordering performance in comparison to the historicalDid you avoid the bull-whip? Why or why not?
logistics ModuleTHIS
IS TWO PART ASSIGNMENT. WORD DOC AND EXCEL. THE EXCEL WILL BE ATTACHEDSupply
Chain TheoryAssignment
OverviewVirtual Word Task Assignment:
Ordering Kentucky Hooch BrewTo: YouFrom: Danny Wilco <.com">dwilco@ebbd.com>Subject: Re: Ordering product for
EBBD from the Kentucky Hooch and Beer CompanyNow that you have become familiar
with EBBD and how we do things here, I think its time to put you to work.
Weve been informed that KHBC is going to begin a new promo and advertising
campaign sometime during the next month this will put Kentucky Swamp Brew in
the mind of every college student in the Midwest. We currently supply this beer
to most of our retail customers. And we think we can expect an increase in
orders from them in a few weeks when the ad campaign hits.If this happens, and there is no
reason to believe that it wont, given the habits of college students, then we
need to carefully consider how much we want to order from the KHBC brewery. We
expect you to do the ordering for this product over the next 20 to 25 weeks,
before, during, and after the KHBC ad campaign for Kentucky Swamp Brew.At the end of this period, we want
you to give us a report on what happened. We are interested in knowing how our
retailers responded with their orders, what we did in response, i.e. how much
we ordered, and what kind of backlogs there were, if any, in the order levels
for the retailers, and for us. And finally, what did our inventory and stocking
levels look like? Did we overstock?Let me know if you have any
questions.~DW, VP LogOps.Learning Wizard: Learning Assignment
& AssistanceRunning the simulation: Go the simulation at.com/simulate/jelson/excellentbeerdistrib”>http://forio.com/simulate/jelson/excellentbeerdistribYou should have already experimented
with this simulation as indicated on the Background page.Assignment Part 1: Analyze the data you saved in the Excel file. Write your
report about the situation and explain the results, including the levels of
order backlogs and EBBD inventory. Also explain your ordering strategy and
logic.Assignment Part 2: After you have completed your report to Management at EBBD,
you need to add a section to articulate your learning and knowledge gained. You
should identify the causes of the Bull-whip Effect. Discuss your results and
how they compare with the historical Bull Whip affect. Compare your graph of
your decisions to the graph of the historical bull whip. Explain your strategy
and how you determined it. Explain why your results are the same or different
from the historical bull whip results. Were you able to avoid the Bull-whip
Effect? Why or Why not?Upload the Report and the Excel file
with the data and graph to the Case 1 Dropbox.Assignment
ExpectationsThe report should thoroughly address
these aspects in depth and breadth; be sure to use Headings to label both
parts, as Part 1 and Part 2.Part 1: Report to your boss, Danny
Wilco (be sure to write this part as a report addressed to Mr. Wilco).Part 2: Explain what you learned
about the Bull-whip Effect (write this part to your professor.)

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