14 Aug Strategic Marketing Plan Project Objective: To demonstrate knowledge of strateg
Strategic Marketing Plan Project
Objective:
To demonstrate knowledge of strategic
formulation and implementation through a complete analysis and development
strategic plan.
Expectations:
Assume that you have been hired as VP of
Strategic Marketing for the organization you selected. You have been asked to
develop the new strategic marketing direction and the plan of implementation
covering all 4 Ps of marketing.
The Strategic Marketing Plan will be
developed in 3 parts
Part 1 Due Week 2
Analysis of Market
Information, SWOT Analysis, Identification of Competitive Advantages, Selection
of Strategic Focus
Part 2 Due Week 4
Analysis of potential
customers, segmentation of market and selection of Target Market that supports
the Strategic Focus.
Development of Product
Strategies aligned with Strategic Focus
Part 3 Due Week 6
Development of Pricing,
Distribution and Integrated Communications Plan
Development of
Implementation Plan.
Presentation Due Week 7
Presentation of
Comprehensive Strategic Marketing Plan
Part 1 Market Information, Competitive
Advantages and Strategic Focus
Due Week 2
Objective:
Based on research of the internal and
external environment, determine strategic new direction
Expectations:
Using the Marketing Plan
Worksheets as guides, prepare the following analysis:
Provide a Situational
Analysis of the current Internal and Customer Environments
Research and prepare an
analysis of the External Environment
Complete SWOT Analysis and
SWOT Matrix
Develop at least 3 Competitive
Advantages based on SWOT analysis
Develop a Strategic Focus
from the most sustainable competitive advantages.
Format:
APA Format Required
Abstract Required
Title Page and Reference
Page
Use APA formatted headers
and subheads as needed.
A minimum of 6 outside
references required.
6-8 pages, not including
title page, abstract and reference page.
Part 2 Target Market Segmentation &
Product Strategy
Due Week 4
Analysis of potential
customers, segmentation of market and selection of Primary and Secondary Target
Market that supports the Strategic Focus.
Development of Product
Strategies aligned with Strategic Focus
Format:
APA Format Required
Abstract Required
Title Page and Reference
Page
Use APA formatted headers
and subheads as needed.
A minimum of 6 outside
references required.
6-8 pages, not including
title page, abstract and reference page.
Part 3 Pricing, Distribution &
Intergrated Communication Strategies Implementation Plan
Due Week 6
Development of Pricing
Strategies aligned with Strategic Focus
Development of Distribution
Strategies aligned with Strategic Focus
Development of Integrated
Communication Strategies aligned with Strategic Focus
Development of Implementation
Plan
Complete Strategic Marketing
Plan as one seamless document.
Format:
APA Format Required
Executive Summary
Title Page and Reference
Page
Use APA formatted headers
and subheads as needed.
A minimum of 15 outside
references required.
18-24 pages, not including
title page, abstract and reference page.
Strategic Marketing Plan ProjectObjective: To demonstrate knowledge of strategic
formulation and implementation through a complete analysis and development
strategic plan.Expectations:
Assume that you have been hired as VP of
Strategic Marketing for the organization you selected. You have been asked to
develop the new strategic marketing direction and the plan of implementation
covering all 4 Ps of marketing. The Strategic Marketing Plan will be
developed in 3 partsPart 1 Due Week 2
Analysis of Market
Information, SWOT Analysis, Identification of Competitive Advantages, Selection
of Strategic FocusPart 2 Due Week 4
Analysis of potential
customers, segmentation of market and selection of Target Market that supports
the Strategic Focus.
Development of Product
Strategies aligned with Strategic FocusPart 3 Due Week 6
Development of Pricing,
Distribution and Integrated Communications Plan
Development of
Implementation Plan.Presentation Due Week 7
Presentation of
Comprehensive Strategic Marketing Plan
Part 1 Market Information, Competitive
Advantages and Strategic FocusDue Week 2Objective:
Based on research of the internal and
external environment, determine strategic new directionExpectations:
Using the Marketing Plan
Worksheets as guides, prepare the following analysis:
Provide a Situational
Analysis of the current Internal and Customer Environments
Research and prepare an
analysis of the External Environment
Complete SWOT Analysis and
SWOT Matrix
Develop at least 3 Competitive
Advantages based on SWOT analysis
Develop a Strategic Focus
from the most sustainable competitive advantages.Format:
APA Format Required
Abstract Required
Title Page and Reference
Page
Use APA formatted headers
and subheads as needed.
A minimum of 6 outside
references required.
6-8 pages, not including
title page, abstract and reference page.
Part 2 Target Market Segmentation &
Product StrategyDue Week 4
Analysis of potential
customers, segmentation of market and selection of Primary and Secondary Target
Market that supports the Strategic Focus.
Development of Product
Strategies aligned with Strategic FocusFormat:
APA Format Required
Abstract Required
Title Page and Reference
Page
Use APA formatted headers
and subheads as needed.
A minimum of 6 outside
references required.
6-8 pages, not including
title page, abstract and reference page.
Part 3 Pricing, Distribution &
Intergrated Communication Strategies Implementation PlanDue Week 6
Development of Pricing
Strategies aligned with Strategic Focus
Development of Distribution
Strategies aligned with Strategic Focus
Development of Integrated
Communication Strategies aligned with Strategic Focus
Development of Implementation
Plan
Complete Strategic Marketing
Plan as one seamless document.Format:
APA Format Required
Executive Summary
Title Page and Reference
Page
Use APA formatted headers
and subheads as needed.
A minimum of 15 outside
references required.
18-24 pages, not including
title page, abstract and reference page.
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