14 Aug MKTG410-1502B-01 International Marketing Task Name: Phase 1 Individual

MKTG410-1502B-01 International Marketing

Task Name:

Phase 1 Individual Project

Deliverable Length:

810 PowerPoint slides with 100150 slide notes
plus a title, introduction, and reference slide

Details:

Weekly tasks or assignments
(Individual or Group Projects) will be due by Monday and
late submissions will be assigned a late penalty in accordance with the late
penalty policy found in the syllabus. NOTE: All submission posting times are
based on midnight Central Time.
Your companys board of directors is
interested in the international marketing plan proposal and has asked you to
do a cultural audit. Your audit will explore two main areas: (1) cultural
factors related to doing business in this particular country, and (2) a
competitive analysis.
Develop a PowerPoint presentation
organized as follows:
1.
Cultural Factors
o Slide 1: Briefly
describe the countrys history and its relevance to its current cultural
state today.
o Slide 2: Identify
customer demographic trends that are related to business activities in this
particular country.
o Slide 3/4: Briefly
discuss customers and traditions of the countrys citizens and how these can
possibly influence business there.
o Slide 4/5: Identify
and discuss language issues and any other cultural implications of
introducing your product in this country.
o Slide 6: Provide
an assessment of the geographic region and why this is a good fit for your
companys product.
2.
Competitive
Analysis
o Slide 7/8:Analyze the industry in this particular country.
Perform a SWOT analysis. For more on how to conduct a SWOT analysis, see.mplans.com/how-to-perform-a-swot-analysis/”>http://articles.mplans.com/how-to-perform-a-swot-analysis/.
o Slide 8/9:Based on what you learned in the competitive
research, apply the four Ps of marketing to your specific product
by outlining the following:
Product (the
features and benefits of the product)
Place (one
possible outlet to sell the product in this particular country)
Price(one price strategy to consider in this
particular market based on your competitive analysis)
Promotion (one
promotional strategy to consider in appealing to your new global customers)
o Slide 9/10: Conclusion: Based on everything you researched, present
a brief analysis of any similarities between the domestic and international
markets, any particular challenges and how you will manage those challenges
in your selected country.

MKTG410-1502B-01 International Marketing

Task Name:

Phase 2 Individual Project

Deliverable Length:

810 PowerPoint with 100150 slide notes plus a
title, introduction, and reference slide

Details:

Weekly tasks or assignments
(Individual or Group Projects) will be due by Monday and
late submissions will be assigned a late penalty in accordance with the late
penalty policy found in the syllabus. NOTE: All submission posting times are
based on midnight Central Time.
As a follow-up to the information
presented last week, the board of directors is asking for another brief
presentation to help assess the economic, political, and legal environments
of your selected country. The economy, along with political and legal issues,
affect the viability of doing business in this particular country. While
these are uncontrollable environmental variables, understanding these issues
and how they impact the marketing plan is essential.
Develop a brief presentation assessing
the economic, legal, and political environments of your country.
Environmental Factors

Slide 1: Briefly describe the countrys history and
its relevance to its current political, economic, and legal environment.

Slide 2: Describe the countrys government and any
recent political developments that could affect doing business in this
country.

Slide 3: Analyze the governments activities
regarding foreign investment in the country.

Slide 4: Identify any potential formal trade barriers
that can affect your marketing strategy.

Slide 5: Identify any legal activities related to
this country that can affect your business operations there.

Slide 6: Analyze any government, finance, and tax
considerations that affect doing business in this particular country.

Slide 7/8: Evaluate the targeted countrys
technological infrastructure and how this will impact your ability to
promote, price, and distribute your product as efficiently and effectively as
possible.

Slide 8/9: Explain and justify the demand for your
product in this country and why you believe it will turn a profit for the
company.

Slide 9/10: Write a final conclusion about why this
country is the best choice for promoting your companys product based on
external factors related to the countrys economic, political, and legal
infrastructure.

MKTG410-1502B-01 International Marketing

Task Name:

Phase 3 Individual Project

Deliverable Length:

8001,000 words

Details:

Weekly tasks or assignments
(Individual or Group Projects) will be due by Monday and
late submissions will be assigned a late penalty in accordance with the late
penalty policy found in the syllabus. NOTE: All submission posting times are
based on midnight Central Time.
Based on your previous research about
the countrys economic development, the board has asked you to evaluate
financial risks in doing business in this expanded marketplace. Competitive
advantage is something that needs to be explored in this new market with the
best possible implementation of strategies to differentiate a new product
among new customers. In addition to strategic alliances, joint ventures, and
other partnership opportunities, some companies prefer to operate within the
selected countrys infrastructure versus from the home countrys
headquarters.
As part of the evaluation, look at 3
international marketing models relative to your product. These include
ethnocentric, geocentric and polycentric models.
This proposal will look at two
sections: (1) international business model and strategy considerations, and
(2) pricing strategies.
Include the following information in
this proposal:
International Business Model and
Strategy Considerations

Describe 2 reasons why your companys
product should be introduced in this particular country.

Research and describe the 3
international business models’ 3 dimensionspolycentric, ethnocentric, and
geocentric. For more information, click here:.businessmate.org/Article.php?ArtikelId=12″>http://www.businessmate.org/Article.php?ArtikelId=12

Research and explain an international
business strategy that can be applied to your company. For additional
information, read more about these strategy options here: .businessmate.org/Article.php?ArtikelId=13″>http://www.businessmate.org/Article.php?ArtikelId=13.
Discuss why this is the best international strategy for your particular
company and product.

Decide which one could work best for
gaining comparative advantage with your companys product in this new market.
Comparative advantage occurs if the country or company experiences the lowest
opportunity cost in producing the good. Justify why this model is best for
your companys product.
International Product Pricing

Research and explain 2 pricing
strategies that would help your brand be as visible as possible in the new
market.

Explain how you will incorporate the
pricing strategies into your promotional plan that you are working on next
week.

MKTG410-1502B-01 International Marketing

Task Name:

Phase 4 Individual Project

Deliverable Length:

2,0002,500 words

Details:

Weekly tasks or assignments
(Individual or Group Projects) will be due by Monday and
late submissions will be assigned a late penalty in accordance with the late
penalty policy found in the syllabus. NOTE: All submission posting times are
based on midnight Central Time.
In addition to organizing sections of
the marketing plan that you have been working on for your expansion, you do
the following this week:
Add the marketing plan section, which
should include the following:

Identify 1 promotional strategy and
advertising message that you recommend to differentiate your particular brand.

Establish where the product will be
available, naming at least 3 distribution outlets, with one being an online
storefront.

Develop the pricing strategy.
Develop your clients international
marketing plan.Its time to polish
the international marketing plan from Weeks 13. The plan will include the
following sections:

Executive Summary:This summarizes major points of the plan.

Introduction:Include a brief explanation of the company,
product, and the country chosen for global expansion.

Cultural Analysis:Briefly describe how the product fits your
selected countrys culture.
o Include the following information about expansion
into your particular country:
Geographic Research
Target Market Population and Demographics
Economic Research
Legal Research
Political Research
Government Considerations
Language Considerations

Competitive
Analysis:Include information about the brands
competition.
o The 4 Ps of marketing
o Industry information

Marketing Plan
o Marketing Objective
o Global Positioning Strategy
o Product Differentiation
o Advertising and Promotional Strategy
o Distribution Strategy
o Pricing Strategy

References and
Appendices

MKTG410-1502B-01 International Marketing

Task Name:

Phase 5 Individual Project

Deliverable Length:

2,0003,000 words

Details:

Weekly tasks or assignments
(Individual or Group Projects) will be due by Monday and
late submissions will be assigned a late penalty in accordance with the late
penalty policy found in the syllabus. NOTE: All submission posting times are
based on midnight Central Time.
1.
Review the recommendations of your
instructor and peers about your key assignment draft. Make revisions based on
their suggestions. Then, add the following to your final draft:
o Evaluation
Measuring Effectiveness
o Final Recommendations
Conclusion
2.
Finalize your executive summary as
well. Add the summary to highlight key points of the plan.
Please submit your assignment.
For assistance with your assignment,
please

MKTG410-1502B-01 International MarketingTask Name:Phase 1 Individual ProjectDeliverable Length:810 PowerPoint slides with 100150 slide notes
plus a title, introduction, and reference slideDetails:Weekly tasks or assignments
(Individual or Group Projects) will be due by Monday and
late submissions will be assigned a late penalty in accordance with the late
penalty policy found in the syllabus. NOTE: All submission posting times are
based on midnight Central Time.Your companys board of directors is
interested in the international marketing plan proposal and has asked you to
do a cultural audit. Your audit will explore two main areas: (1) cultural
factors related to doing business in this particular country, and (2) a
competitive analysis.Develop a PowerPoint presentation
organized as follows:1.
Cultural Factorso Slide 1: Briefly
describe the countrys history and its relevance to its current cultural
state today.o Slide 2: Identify
customer demographic trends that are related to business activities in this
particular country.o Slide 3/4: Briefly
discuss customers and traditions of the countrys citizens and how these can
possibly influence business there.o Slide 4/5: Identify
and discuss language issues and any other cultural implications of
introducing your product in this country.o Slide 6: Provide
an assessment of the geographic region and why this is a good fit for your
companys product.2.
Competitive
Analysiso Slide 7/8:Analyze the industry in this particular country.
Perform a SWOT analysis. For more on how to conduct a SWOT analysis, see.mplans.com/how-to-perform-a-swot-analysis/”>http://articles.mplans.com/how-to-perform-a-swot-analysis/.o Slide 8/9:Based on what you learned in the competitive
research, apply the four Ps of marketing to your specific product
by outlining the following: Product (the
features and benefits of the product) Place (one
possible outlet to sell the product in this particular country) Price(one price strategy to consider in this
particular market based on your competitive analysis) Promotion (one
promotional strategy to consider in appealing to your new global customers)o Slide 9/10: Conclusion: Based on everything you researched, present
a brief analysis of any similarities between the domestic and international
markets, any particular challenges and how you will manage those challenges
in your selected country.MKTG410-1502B-01 International MarketingTask Name:Phase 2 Individual ProjectDeliverable Length:810 PowerPoint with 100150 slide notes plus a
title, introduction, and reference slideDetails:Weekly tasks or assignments
(Individual or Group Projects) will be due by Monday and
late submissions will be assigned a late penalty in accordance with the late
penalty policy found in the syllabus. NOTE: All submission posting times are
based on midnight Central Time.As a follow-up to the information
presented last week, the board of directors is asking for another brief
presentation to help assess the economic, political, and legal environments
of your selected country. The economy, along with political and legal issues,
affect the viability of doing business in this particular country. While
these are uncontrollable environmental variables, understanding these issues
and how they impact the marketing plan is essential.Develop a brief presentation assessing
the economic, legal, and political environments of your country.Environmental Factors
Slide 1: Briefly describe the countrys history and
its relevance to its current political, economic, and legal environment.
Slide 2: Describe the countrys government and any
recent political developments that could affect doing business in this
country.
Slide 3: Analyze the governments activities
regarding foreign investment in the country.
Slide 4: Identify any potential formal trade barriers
that can affect your marketing strategy.
Slide 5: Identify any legal activities related to
this country that can affect your business operations there.
Slide 6: Analyze any government, finance, and tax
considerations that affect doing business in this particular country.
Slide 7/8: Evaluate the targeted countrys
technological infrastructure and how this will impact your ability to
promote, price, and distribute your product as efficiently and effectively as
possible.
Slide 8/9: Explain and justify the demand for your
product in this country and why you believe it will turn a profit for the
company.
Slide 9/10: Write a final conclusion about why this
country is the best choice for promoting your companys product based on
external factors related to the countrys economic, political, and legal
infrastructure.MKTG410-1502B-01 International MarketingTask Name:Phase 3 Individual ProjectDeliverable Length:8001,000 wordsDetails:Weekly tasks or assignments
(Individual or Group Projects) will be due by Monday and
late submissions will be assigned a late penalty in accordance with the late
penalty policy found in the syllabus. NOTE: All submission posting times are
based on midnight Central Time.Based on your previous research about
the countrys economic development, the board has asked you to evaluate
financial risks in doing business in this expanded marketplace. Competitive
advantage is something that needs to be explored in this new market with the
best possible implementation of strategies to differentiate a new product
among new customers. In addition to strategic alliances, joint ventures, and
other partnership opportunities, some companies prefer to operate within the
selected countrys infrastructure versus from the home countrys
headquarters.As part of the evaluation, look at 3
international marketing models relative to your product. These include
ethnocentric, geocentric and polycentric models.This proposal will look at two
sections: (1) international business model and strategy considerations, and
(2) pricing strategies.Include the following information in
this proposal:International Business Model and
Strategy Considerations
Describe 2 reasons why your companys
product should be introduced in this particular country.
Research and describe the 3
international business models’ 3 dimensionspolycentric, ethnocentric, and
geocentric. For more information, click here:.businessmate.org/Article.php?ArtikelId=12″>http://www.businessmate.org/Article.php?ArtikelId=12
Research and explain an international
business strategy that can be applied to your company. For additional
information, read more about these strategy options here: .businessmate.org/Article.php?ArtikelId=13″>http://www.businessmate.org/Article.php?ArtikelId=13.
Discuss why this is the best international strategy for your particular
company and product.
Decide which one could work best for
gaining comparative advantage with your companys product in this new market.
Comparative advantage occurs if the country or company experiences the lowest
opportunity cost in producing the good. Justify why this model is best for
your companys product.International Product Pricing
Research and explain 2 pricing
strategies that would help your brand be as visible as possible in the new
market.
Explain how you will incorporate the
pricing strategies into your promotional plan that you are working on next
week.MKTG410-1502B-01 International MarketingTask Name:Phase 4 Individual ProjectDeliverable Length:2,0002,500 wordsDetails:Weekly tasks or assignments
(Individual or Group Projects) will be due by Monday and
late submissions will be assigned a late penalty in accordance with the late
penalty policy found in the syllabus. NOTE: All submission posting times are
based on midnight Central Time.In addition to organizing sections of
the marketing plan that you have been working on for your expansion, you do
the following this week:Add the marketing plan section, which
should include the following:
Identify 1 promotional strategy and
advertising message that you recommend to differentiate your particular brand.
Establish where the product will be
available, naming at least 3 distribution outlets, with one being an online
storefront.
Develop the pricing strategy.Develop your clients international
marketing plan.Its time to polish
the international marketing plan from Weeks 13. The plan will include the
following sections:
Executive Summary:This summarizes major points of the plan.
Introduction:Include a brief explanation of the company,
product, and the country chosen for global expansion.
Cultural Analysis:Briefly describe how the product fits your
selected countrys culture.o Include the following information about expansion
into your particular country: Geographic Research Target Market Population and Demographics Economic Research Legal Research Political Research Government Considerations Language Considerations
Competitive
Analysis:Include information about the brands
competition.o The 4 Ps of marketingo Industry information
Marketing Plano Marketing Objectiveo Global Positioning Strategyo Product Differentiationo Advertising and Promotional Strategyo Distribution Strategyo Pricing Strategy
References and
AppendicesMKTG410-1502B-01 International MarketingTask Name:Phase 5 Individual ProjectDeliverable Length:2,0003,000 wordsDetails:Weekly tasks or assignments
(Individual or Group Projects) will be due by Monday and
late submissions will be assigned a late penalty in accordance with the late
penalty policy found in the syllabus. NOTE: All submission posting times are
based on midnight Central Time.1.
Review the recommendations of your
instructor and peers about your key assignment draft. Make revisions based on
their suggestions. Then, add the following to your final draft:o Evaluation Measuring Effectivenesso Final Recommendations Conclusion2.
Finalize your executive summary as
well. Add the summary to highlight key points of the plan.Please submit your assignment.For assistance with your assignment,
please

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