14 Aug .0001pt; background: white;”>(MKGT 101 00H Summer 2015 Inclu) Assignment: Chapt

.0001pt; background: white;”>(MKGT 101 00H Summer 2015 Inclu)
Assignment:
Chapter 13 Quiz

1.
Award: 1 out of 1.00
point

Specialty discount outlets focus on one type of product, such as
office supplies (Staples) or electronics (Best Buy), at very competitive
prices. They are referred to as __________ because they often dominate the
market.
megamarkets
off-price
retailers
hypermarkets
mass
merchandisers
category
killers

2.
Award: 1 out of 1.00
point

How are television home shopping channels trying to attract new
audiences?
through
the use of very limited offerings at high prices to add exclusivity
by
using closed caption subtitles in Spanish
by
focusing on a large range of athletic apparel for men
by using
young celebrities like the Kardashians and LeAnn Rimes
by
offering many anti-aging products at cheaper prices than drug stores

3.
Award: 1 out of 1.00
point

T.J. Maxx and Ross stores offer customers the sport’ of
searching the racks for great deals on brand name products. Both retailers use
a(n) __________ retailing strategy.
low-price
off-price
cut-price
value-priced
customer-focused

4.
Award: 1 out of 1.00
point

Regional shopping centers often contain two or three anchor
stores. An anchor store is
any
store carrying full breadth and depth of product line.
any
store (usually over 50,000 square feet) that practices scrambled merchandising.
any
store that has total annual revenue that exceeds $50 million per year.
any
store that has been operating in the community for at least ten years.
a
well-known national or regional store.

5.
Award: 1 out of 1.00
point

A power center refers to
the
oldest retail setting, usually located in the community’s downtown area.
a
retail location that typically has one primary store (usually a department
store branch) and often 20-40 smaller outlets, serving a population of
consumers or are within a 10-to 20-mile radius.
a
form of scrambled merchandising, which consists of a large store (often more
than 200,000 square feet) that offers everything in a single outlet,
eliminating the need for consumers to shop at more than one location.
a huge
strip mall with multiple anchor (or national) stores.
a
store location with 50 to 150 stores that typically attract customers who live
or work within a 5- to 10-mile radius, often containing two or three anchor
stores.

6.
Award: 1 out of 1.00
point

One of the biggest problems an online retailer faces is
the
difficulty of actually placing the online purchase.
the
lack of “spontaneous” rather than planned purchases that traditional
retailers enjoy.
the
slow growth of online purchasers from consumers living outside the U.S.
customers’
tendencies to get to the checkout and leave the website without concluding the
purchase.
the
failure to create “clicks to bricks” order fulfillment systems.

7.
Award: 1 out of 1.00
point

Pear Tree offers a wide variety of personalized cards,
announcements, and stationery, available through its interactive website. Which
utility does Pear Tree provide with its ability to customize its products?
place
possession
time
product
form

8.
Award: 1 out of 1.00
point

University dormitories, whose cafeterias aren’t open during
evenings and weekends, are good locations for
computer
terminals for online retailing.
retail
kiosks.
home
shopping studios.
automatic
vending machines.
direct
selling booths.

9.
Award: 1 out of 1.00
point

Which type of outlet isMOST LIKELYin the maturity stage
of the retail life cycle?
online
retailers
single-brand
stores
single-price
stores
business-district
retailers
supermarkets

10.
Award: 1 out of 1.00
point

There are two general types of franchises: product-distribution
and __________ franchises.
limited-liability
business-format
nonprofit-format
retail-format
service-format

(MKGT 101 00H Summer 2015 Inclu)Assignment: Chapter 13 Quiz1.Award: 1 out of 1.00
point Specialty discount outlets focus on one type of product, such as
office supplies (Staples) or electronics (Best Buy), at very competitive
prices. They are referred to as __________ because they often dominate the
market.megamarketsoff-price
retailershypermarketsmass
merchandiserscategory
killers2.Award: 1 out of 1.00
point How are television home shopping channels trying to attract new
audiences?through
the use of very limited offerings at high prices to add exclusivityby
using closed caption subtitles in Spanishby
focusing on a large range of athletic apparel for menby using
young celebrities like the Kardashians and LeAnn Rimesby
offering many anti-aging products at cheaper prices than drug stores3.Award: 1 out of 1.00
point T.J. Maxx and Ross stores offer customers the sport’ of
searching the racks for great deals on brand name products. Both retailers use
a(n) __________ retailing strategy.low-priceoff-pricecut-pricevalue-pricedcustomer-focused4.Award: 1 out of 1.00
point Regional shopping centers often contain two or three anchor
stores. An anchor store isany
store carrying full breadth and depth of product line.any
store (usually over 50,000 square feet) that practices scrambled merchandising.any
store that has total annual revenue that exceeds $50 million per year.any
store that has been operating in the community for at least ten years.a
well-known national or regional store.5.Award: 1 out of 1.00
point A power center refers tothe
oldest retail setting, usually located in the community’s downtown area.a
retail location that typically has one primary store (usually a department
store branch) and often 20-40 smaller outlets, serving a population of
consumers or are within a 10-to 20-mile radius.a
form of scrambled merchandising, which consists of a large store (often more
than 200,000 square feet) that offers everything in a single outlet,
eliminating the need for consumers to shop at more than one location.a huge
strip mall with multiple anchor (or national) stores.a
store location with 50 to 150 stores that typically attract customers who live
or work within a 5- to 10-mile radius, often containing two or three anchor
stores.6.Award: 1 out of 1.00
point One of the biggest problems an online retailer faces isthe
difficulty of actually placing the online purchase.the
lack of “spontaneous” rather than planned purchases that traditional
retailers enjoy.the
slow growth of online purchasers from consumers living outside the U.S.customers’
tendencies to get to the checkout and leave the website without concluding the
purchase.the
failure to create “clicks to bricks” order fulfillment systems.7.Award: 1 out of 1.00
point Pear Tree offers a wide variety of personalized cards,
announcements, and stationery, available through its interactive website. Which
utility does Pear Tree provide with its ability to customize its products?placepossessiontimeproductform8.Award: 1 out of 1.00
point University dormitories, whose cafeterias aren’t open during
evenings and weekends, are good locations forcomputer
terminals for online retailing.retail
kiosks.home
shopping studios.automatic
vending machines.direct
selling booths.9.Award: 1 out of 1.00
point Which type of outlet isMOST LIKELYin the maturity stage
of the retail life cycle?online
retailerssingle-brand
storessingle-price
storesbusiness-district
retailerssupermarkets10.Award: 1 out of 1.00
point There are two general types of franchises: product-distribution
and __________ franchises.limited-liabilitybusiness-formatnonprofit-formatretail-formatservice-format

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