14 Aug Week 6 Discussion 1 “Consumer Lifestyle” Please respond to the following: From

Week 6 Discussion 1
“Consumer
Lifestyle” Please respond to the following:

From the first e-Activity, determine
whether or not the VALS test provides an accurate representation of your buying
habits. Speculate if the results of the survey will change over time, citing
key external factors that would cause the results to differ.

From the second e-Activity, examine
the pros and cons of business owners trying to use the Nielsens Website
without paying for any further services from the organization. Examine the
additional insights that Nielsens has to offer, and determine whether it is
more beneficial to pay for Nielsens extra services or to complete the research
on your own.

Week 6 Discussion 2
“Situational Influences” Please respond to the following:

From the third e-Activity, speculate, from
the U.S. Census market projections, what key situational variables will
influence the dog owner target market. Provide two ideas of how premium pet
product manufacturers can use this information in their market strategies.
Examine three to five ways in which
consumer behavior and ritual situations interrelate. Determine whether or not
there are structural or content elements shared by all types of consumer
purchases in regard to ritual situations.

Week 7 Discussion 1
“Problem Recognition” Please respond to the following:

According to the textbook, consumer need
recognition is triggered by internal and external stimuli. Analyze two consumer
market segments with regard to internal and external stimuli. Determine whether
the external or internal stimuli are more effective in stimulating purchase
behavior for those within the two market segments.
According to the textbook, some consumers
mentally evaluate products without purchasing them. Analyze three characteristics
of consumers who delay in making decisions for major purchases. Propose three
marketing strategies that could be employed to motivate consumers to purchase.

Week 7 Discussion 2
“Information Searches” Please respond to the following:

Examine the relationship between type of
decision (low involvement, medium involvement, high involvement) and whether a
product featured in the video is within the evoked set of the consumer.
Determine what consumer characteristics influence a marketers choice of video
type.
Propose one way to use search engine
optimization (SEO) to organize marketing campaigns around searches that have
the need for utilitarian value, such as how-to videos or articles. Speculate as
to a) whether or not a SEO will be a successful approach to a marketing
campaign, and b) what other values (e.g., social needs, status, aesthetics,
etc.) could be displayed within the advertising medium to improve on the
marketing strategy.

Week 8 Discussion 1
“Consumer Choice” Please respond to the following:

Examine the benefits and drawbacks of
consumers having fewer product choices. Predict the implications of carrying
fewer products for retailers, such as reduced costs, shelving design, and
consumer reactions.
Analyze two attribute-based choices that
consumers make when dealing with retail goods and services. Determine two ways
that pricing structures are influenced by attribute-based choices.

Week 8 Discussion 2
“Simple Versus Complex” Please respond to the following:

Examine two emotions that play a part in
simple consumer behavior choices. Determine which marketing strategies are best
for simple consumer behavior choices. Provide a rationale for your response to
the latter.
According to the textbook, extended
decision making occurs in high involvement products. Select two marketing
strategies discussed in the textbook that are effective in luring away
brand-loyal customers for high involvement products. Justify your
selection. Week 6 Discussion 1″Consumer
Lifestyle” Please respond to the following:
From the first e-Activity, determine
whether or not the VALS test provides an accurate representation of your buying
habits. Speculate if the results of the survey will change over time, citing
key external factors that would cause the results to differ.
From the second e-Activity, examine
the pros and cons of business owners trying to use the Nielsens Website
without paying for any further services from the organization. Examine the
additional insights that Nielsens has to offer, and determine whether it is
more beneficial to pay for Nielsens extra services or to complete the research
on your own. Week 6 Discussion 2″Situational Influences” Please respond to the following:From the third e-Activity, speculate, from
the U.S. Census market projections, what key situational variables will
influence the dog owner target market. Provide two ideas of how premium pet
product manufacturers can use this information in their market strategies.Examine three to five ways in which
consumer behavior and ritual situations interrelate. Determine whether or not
there are structural or content elements shared by all types of consumer
purchases in regard to ritual situations.
Week 7 Discussion 1″Problem Recognition” Please respond to the following:According to the textbook, consumer need
recognition is triggered by internal and external stimuli. Analyze two consumer
market segments with regard to internal and external stimuli. Determine whether
the external or internal stimuli are more effective in stimulating purchase
behavior for those within the two market segments.According to the textbook, some consumers
mentally evaluate products without purchasing them. Analyze three characteristics
of consumers who delay in making decisions for major purchases. Propose three
marketing strategies that could be employed to motivate consumers to purchase.Week 7 Discussion 2″Information Searches” Please respond to the following:Examine the relationship between type of
decision (low involvement, medium involvement, high involvement) and whether a
product featured in the video is within the evoked set of the consumer.
Determine what consumer characteristics influence a marketers choice of video
type.Propose one way to use search engine
optimization (SEO) to organize marketing campaigns around searches that have
the need for utilitarian value, such as how-to videos or articles. Speculate as
to a) whether or not a SEO will be a successful approach to a marketing
campaign, and b) what other values (e.g., social needs, status, aesthetics,
etc.) could be displayed within the advertising medium to improve on the
marketing strategy.Week 8 Discussion 1″Consumer Choice” Please respond to the following:Examine the benefits and drawbacks of
consumers having fewer product choices. Predict the implications of carrying
fewer products for retailers, such as reduced costs, shelving design, and
consumer reactions.Analyze two attribute-based choices that
consumers make when dealing with retail goods and services. Determine two ways
that pricing structures are influenced by attribute-based choices.Week 8 Discussion 2″Simple Versus Complex” Please respond to the following:Examine two emotions that play a part in
simple consumer behavior choices. Determine which marketing strategies are best
for simple consumer behavior choices. Provide a rationale for your response to
the latter.According to the textbook, extended
decision making occurs in high involvement products. Select two marketing
strategies discussed in the textbook that are effective in luring away
brand-loyal customers for high involvement products. Justify your
selection.

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