14 Aug .0001pt; background: white;”>(MKGT 101 00H Summer 2015 Inclu)Assignment: Chapter

.0001pt; background: white;”>(MKGT 101 00H Summer 2015 Inclu)Assignment: Chapter 14 Quiz1.Award: 1 out of 1.00
point The first decision in executing the promotion program is to
__________.select
the appealselect
the mediastate
the missionset
the budgetpretest the
promotion2.Award: 1 out of 1.00
point Encoding refers tothe
process of having a receiver take a set of symbols in a message and then
translating them into an idea during the communication process.the
creation of a common field of experience during the communication process.the
process of selecting a communication channel during the communication process.the
reception of a message with a common field of experience during the
communication process.the process
of having the sender transform an idea into a set of symbols during the
communication process.3.Award: 1 out of 1.00
point The __________audit analyzes the internal communication network
of the company; identifies key audiences; evaluates customer databases;
assesses messages in recent ads, public relations releases, packaging, video
news releases, signage, sales promotion pieces, and direct mail; and determines
the expertise of company and agency personnel.CMACMICBRIMCIMB4.Award: 1 out of 1.00
point During the planning stage of an IMC program, a firm will
identify the target audience, specify the advertising objectives, __________,
select the right promotional tools, and design the promotion.identify
possible advertising or promotional firmsset the
budgetpretest
the advertisementstate
the missionposttest
the advertisement5.Award: 1 out of 1.00
point Which of the following isNOTan extraneous factor
that can work against effective communication?a
prospect for a firm’s product cannot understand the salesperson during a
presentation because of her accenta
printing mistake in a press releasea
radio advertisement uses slangthe message
is considered too ordinarya
wrong image is used in a newspaper ad6.Award: 1 out of 1.00
point Special events, lobbying efforts, and press conferences are
examples of __________ tools.public
relationspersonal
sellingsales
promotiondirect
marketingadvertising7.Award: 1 out of 1.00
point The third stage in the hierarchy of effects is __________.awarenessevaluationadoptioninteresttrial8.Award: 1 out of 1.00
point What is the promotional objective of the decline stage of the
product life cycle?phase outcompareremindinformpersuade9.Award: 1 out of 1.00
point At which stage in the product life cycle would the promotional
objective be to persuade consumers to buy the product from the firm rather than
competitors?maturityintroductiondeclineaccelerated
developmentgrowth10.Award: 1 out of 1.00
point Mass selling refers tothe
translation of a company’s message into multiple languages for use in
advertising in different countries or regions.advertising,
sales promotions, and public relations activities that are used with groups of
prospective buyers.the
creation of unique products based upon the needs and wants of individual consumers.the
production and sales of a single item that contains no variation of product
benefits.the
use of different images (such as on the cover of Sports Illustrated)
to create a more intimate relationship between buyer and seller.

Assignment: Chapter 14 Quiz1.Award: 1 out of 1.00
point The first decision in executing the promotion program is to
__________.select
the appealselect
the mediastate
the missionset
the budgetpretest the
promotion2.Award: 1 out of 1.00
point Encoding refers tothe
process of having a receiver take a set of symbols in a message and then
translating them into an idea during the communication process.the
creation of a common field of experience during the communication process.the
process of selecting a communication channel during the communication process.the
reception of a message with a common field of experience during the
communication process.the process
of having the sender transform an idea into a set of symbols during the
communication process.3.Award: 1 out of 1.00
point The __________audit analyzes the internal communication network
of the company; identifies key audiences; evaluates customer databases;
assesses messages in recent ads, public relations releases, packaging, video
news releases, signage, sales promotion pieces, and direct mail; and determines
the expertise of company and agency personnel.CMACMICBRIMCIMB4.Award: 1 out of 1.00
point During the planning stage of an IMC program, a firm will
identify the target audience, specify the advertising objectives, __________,
select the right promotional tools, and design the promotion.identify
possible advertising or promotional firmsset the
budgetpretest
the advertisementstate
the missionposttest
the advertisement5.Award: 1 out of 1.00
point Which of the following isNOTan extraneous factor
that can work against effective communication?a
prospect for a firm’s product cannot understand the salesperson during a
presentation because of her accenta
printing mistake in a press releasea
radio advertisement uses slangthe message
is considered too ordinarya
wrong image is used in a newspaper ad6.Award: 1 out of 1.00
point Special events, lobbying efforts, and press conferences are
examples of __________ tools.public
relationspersonal
sellingsales
promotiondirect
marketingadvertising7.Award: 1 out of 1.00
point The third stage in the hierarchy of effects is __________.awarenessevaluationadoptioninteresttrial8.Award: 1 out of 1.00
point What is the promotional objective of the decline stage of the
product life cycle?phase outcompareremindinformpersuade9.Award: 1 out of 1.00
point At which stage in the product life cycle would the promotional
objective be to persuade consumers to buy the product from the firm rather than
competitors?maturityintroductiondeclineaccelerated
developmentgrowth10.Award: 1 out of 1.00
point Mass selling refers tothe
translation of a company’s message into multiple languages for use in
advertising in different countries or regions.advertising,
sales promotions, and public relations activities that are used with groups of
prospective buyers.the
creation of unique products based upon the needs and wants of individual consumers.the
production and sales of a single item that contains no variation of product
benefits.the
use of different images (such as on the cover of Sports Illustrated)
to create a more intimate relationship between buyer and seller.

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